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Color care hair
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Tone It Away® Purple Shampoo

Regular price
$10 - $26
Regular price
Sale price
$26
Size

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Benefits
  • Gentle, sulfate-free shampoo that works to neutralize brassy or unwanted yellow tones between salon visits
  • Violet and orchid extracts enhance all highlighted, gray, or lifted tones while helping to prolong color
  • Infused with cica and rice water to help strengthen strands and repair damage
  • Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
  • Vegan and Cruelty-Free

Pairs well with

Curl Tone™ Anti-Brass Conditioning Mask view 1

Curl Tone® Anti-Brass Conditioning Mask

Regular price
$32
Regular price
Sale price
$32

Expert curl tip

"This is so much better than a dry shampoo - it's perfect to use after a workout (or any other activity that makes you sweat!) and absorbs all the sweat and buildup without frizzing or drying up curls."

ASHLEY R.

CURLY GIRL

Who is it for

All Curl Types

Why you'll love it

- Gentle, sulfate-free shampoo that works to neutralize brassy or unwanted yellow tones between salon visits - Violet and orchid extracts enhance all highlighted, gray, or lifted tones while helping to prolong color - Infused with cica and rice water to help strengthen strands and repair damage

Why it's special

Free From Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten

Curl Routine

Perfect for cleansing your hair at the start of your wash day routine

This sulfate-free, moisturizing purple shampoo gently cleanses while neutralizing brassy or unwanted yellow tones in between salon visits.

Our Tone It Away® Purple Shampoo is a sulfate-free, moisturizing formula that gently cleanses while also neutralizing brassy or unwanted yellow tones in between salon visits. Violet and orchid extracts prolong the life of your color by enhancing all highlighted, gray and lifted tones. Infused with cica, rice water, and quinoa protein to help strengthen strands, repair damage caused by heat styling and coloring and moisturize curls without weighing them down.

Coriander, Ginger, Cardamom

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