Shop All by Curl Type

• Best-selling deep conditioner that adds rich hydration and retains moisture
• Luxurious, high-slip formula enriches coils with reparative nutrients and hydrating botanicals
• Helps to strengthen, repair, and restore dry or damaged curls and coils
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and...

• Flake-free gel creates a defined hold for styles that last
• Infused with black castor oil and aloe to strengthen coils
• Adds rich hydration and encourages curl elongation
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free

• Multitasking formula can be used as conditioner or a co-wash
• Infused with nourishing antioxidants to seal in rich, long-lasting hydration 
• High-slip formula that helps to strengthen hair and prevent breakage
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and Cruelty-free
...

• Conditioner that infuses every strand with moisturizing extracts to replenish hydration, soften, and strengthen 
• Encourages defined, uniform curl formation
• Helps to detangle and improve softness
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free

• Gentle yet hydrating shampoo that gently cleanses while replenishing moisture to create the perfect foundation for shiny, defined curls
• Rehydrates from within to leave curls nourished and defined
• Safe for color-treated hair
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Glycerin
• Vegan and Cruelty-free...

• Flexible hold styling gel adds moisture and natural softness
• Infused with moisturizing extracts and essential amino acids to help smooth, strengthen and revive your natural curl pattern
• Creates definition while replenishing curls with moisture
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...

• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...

• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...

• Refreshing mist infused with hyaluronic acid and pro-vitamin B5 to restore curl consistency, add shine and moisturize in between wash days
• Weightlessly moisturizes to encourage definition and boost shine
• Helps protect curls from heat and UV damage
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten...

• Defining cream that establishes a curl memory to help reform curls, add softness, and leave a natural, effortless finish
• Infused with moisturizing ingredients best for medium-to-thicker hair textures
• Shapes curls and builds voluminous lift while maintaining soft, natural movement
• Helps protect curls from heat and UV damage
...

• Multi-use formula can be used as a pre-styling primer, leave-in conditioner, or treatment
• Boosts hydration and softness to help reverse signs of heat and chemical damage
• Infused with coconut milk and pro-vitamin B5 to help restore curl definition and hair health
• Free from: Silicones, Parabens, Sulfates,...

• Lightweight styling jelly that encourages curl formation and adds volume
• Infused with aloe and styling polymers to weightlessly define curls while adding crunch-free body
• Creates a soft hold for an effortless finish
• Perfect for those with fine-to-medium textures
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates,...

• Lightweight, moisturizing conditioner that restores essential lipids to dry hair while detangling curls
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Low pH gently retains hydration and smooths the cuticle
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...

• Strong-hold gel that defines curls and extends the life of your style
• Memory Interlock Technology forms a lightweight lattice to hold curl patterns
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...

• Sulfate-free shampoo that removes buildup and excess oil without stripping curls
• Low pH gently retains hydration and helps prevent curls from getting stripped of natural oils
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral...

• Soft, defining mousse for lightweight hold and full-bodied volume
• Smooths and adds bounce and shine to spirals without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten, Glycerin
...

• Styling gel cream that adds lightweight moisture and definition to curls
• Creates a soft, bouncy, lived-in look without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten...

• A lightweight, multi-purpose serum that hydrates while also enhancing curl definition
• Works as a targeted treatment to help restore strands overnight
• Infused with niacinamide, biotin, and peptides
• Free From: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, GlutenVegan and Cruelty-free

• Best-selling leave-in conditioner that adds hydration and primes curls for styling
• Weightless, breathable formula infused with prickly pear and green tea to seal in nourishment and encourage curl formation
• Prevents frizz, promotes shine, and adds slip for easy detangling before styling
• Free from: Non-Water Soluble Silicones,...

• Made with a blend of hydrating oils and mafura butter, this oil-based shampoo gently cleanses without stripping moisture and nourishes strands to help rehydrate dry, damaged curls.
• Infused with passionfruit and açaí berry oils that mimic hair's natural oils to cleanse and rehydrate dry, damaged curls
...

• Hair mask infused with argan oil that replenishes moisture and essential nutrients for stronger, repaired curls
• Creamy formula with slip that detangles hair to help prevent breakage
• Restores softness, elasticity, and shine
• Free from: Non-Water Soluble Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan...

• Made with shea butter, glycerin, and a triple olive oil blend, this multi-tasking formula deeply moisturizes curls and can be used as a conditioner or styling primer.
• Infused with green tea and good-for-curl oils to restore softness and hydration
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum...

• Multi-use, fast absorbing oil designed to add brilliant shine to all curl types
• Mongongo oil is rich in essential fatty acids to help improve hair health
• Forms a protective barrier to lock in moisture and help prevent damage from styling
• Free from: Silicones, Parabens, Sulfates, Mineral...

A moisturizing creamy styler that hydrates, defines, and elongates curls
Provides flexible, medium hold for all curl types while leaving curls conditioned and touchably soft
Infused with shea and mango seed butters, aloe, and avocado oil
Free from: Sulfates, Silicones, Mineral Oil, Petroleum, Gluten.
Vegan and Color Safe
...

• A maximum hold gel that moisturizes while helping to strenghten curls
• For all curl types and styles that need all-day hold
• Infused with good for curl ingredients like aloe vera, black castor seed oil and flaxseed oil 
• Free from: Sulfates, Silicones, Mineral Oil, Petroleum, Gluten.
...

This clear, flake-free pomade adds strong hold and generous shine, helping to smooth edges, prevent flyaways and enhance curls
Moisturizing formula will not dry out curls or delicate edges
Can be layered to build desired hold
Infused with flaxseed and rosemary leaf oils, marshmallow root extract, biotin, and aloe
Free...

•  Moisture-locking ingredients to leave curls soft, defined, and intensely hydrated.
• Includes: Ultra-Nourishing Cleansing Oil Shampoo 8.5oz, Intense Hydrating Mask 7.8oz, Leave-In Conditioner 8.5oz, and Extreme Hold Gel 11oz.
• 25% off savings 
• Final sale, no returns