Shop All by Curl Type
Coil Infusion™
Perfect For Coily Curl Types
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Coil Infusion® Triple Treat
4.6 out 5 stars rating in total 438 reviews.
4.6
Deep Conditioner
Hydration
Condition
Repair
Best For: Coils, 4B-4C
• Best-selling deep conditioner that adds rich hydration and retains moisture
• Luxurious, high-slip formula enriches coils with reparative nutrients and hydrating botanicals
• Helps to strengthen, repair, and restore dry or damaged curls and coils
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and...
• Luxurious, high-slip formula enriches coils with reparative nutrients and hydrating botanicals
• Helps to strengthen, repair, and restore dry or damaged curls and coils
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and...
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Coil Infusion® Good Shape®
4.8 out 5 stars rating in total 309 reviews.
4.8
Defining Gel
Hydration
Definition
Elongation
Best For: Coils, 4B-4C
• Flake-free gel creates a defined hold for styles that last
• Infused with black castor oil and aloe to strengthen coils
• Adds rich hydration and encourages curl elongation
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free
• Infused with black castor oil and aloe to strengthen coils
• Adds rich hydration and encourages curl elongation
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free
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Coil Infusion® Drink Up
4.7 out 5 stars rating in total 296 reviews.
4.7
Cleansing Conditioner
Hydration
Condition
Repair
Best For: Coils, 4B-4C
• Multitasking formula can be used as conditioner or a co-wash
• Infused with nourishing antioxidants to seal in rich, long-lasting hydration
• High-slip formula that helps to strengthen hair and prevent breakage
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and Cruelty-free
...
• Infused with nourishing antioxidants to seal in rich, long-lasting hydration
• High-slip formula that helps to strengthen hair and prevent breakage
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and Cruelty-free
...
Curl Quencher®
Perfect For Tight Curl Types
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Curl Quencher®
4.7 out 5 stars rating in total 933 reviews.
4.7
Moisturizing Conditioner
Condition
Hydration
Treatment
Best For: Tight Curls, 3C-4A
This rich conditioner makes detangling a breeze, while hydrating and elongating curls, nourishes each strand with replenishing hydration.
Our Curl Quencher® Moisturizing Conditioner nourishes each strand with replenishing hydration. This thick formula makes detangling a breeze with nourishing chamomile and vitamins A and E that help to hydrate and elongate...
Our Curl Quencher® Moisturizing Conditioner nourishes each strand with replenishing hydration. This thick formula makes detangling a breeze with nourishing chamomile and vitamins A and E that help to hydrate and elongate...
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Curl Quencher®
4.7 out 5 stars rating in total 641 reviews.
4.7
Moisturizing Shampoo
Cleanse
Hydration
Moisture
Best For: Tight Curls, 3C-4A
• Gentle yet hydrating shampoo that gently cleanses while replenishing moisture to create the perfect foundation for shiny, defined curls
• Rehydrates from within to leave curls nourished and defined
• Safe for color-treated hair
• Free from: Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Glycerin
• Vegan and Cruelty-free
...
• Rehydrates from within to leave curls nourished and defined
• Safe for color-treated hair
• Free from: Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Glycerin
• Vegan and Cruelty-free
...
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Curl Quencher®
4.6 out 5 stars rating in total 657 reviews.
4.6
Moisturizing Styling Gel
Hydration
Definition
Soft Hold
Best For: Tight Curls, 3C-4A
• Flexible hold styling gel adds moisture and natural softness
• Infused with moisturizing extracts and essential amino acids to help smooth, strengthen and revive your natural curl pattern
• Creates definition while replenishing curls with moisture
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
• Infused with moisturizing extracts and essential amino acids to help smooth, strengthen and revive your natural curl pattern
• Creates definition while replenishing curls with moisture
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
Curl Shaper
Perfect For Wavy Curl Types
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Curl Shaper Double Duty
4.5 out 5 stars rating in total 551 reviews.
4.5
Weightless Cleansing Conditioner
Moisture
Condition
Volume
Best For: Waves & Loose, 2A-2B
• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
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Curl Shaper Good As New
4.6 out 5 stars rating in total 409 reviews.
4.6
Moisture Restoring Shampoo
Moisture
Cleanse
Volume
Best For: Waves & Loose, 2A-2B
• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
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Curl Shaper Bounce Back
4.4 out 5 stars rating in total 362 reviews.
4.4
Reactivating Mist
Refresh
Definition
Volume
Best For: Waves & Loose, 2A-2B
• Refreshing mist infused with hyaluronic acid and pro-vitamin B5 to restore curl consistency, add shine and moisturize in between wash days
• Weightlessly moisturizes to encourage definition and boost shine
• Helps protect curls from heat and UV damage
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten...
• Weightlessly moisturizes to encourage definition and boost shine
• Helps protect curls from heat and UV damage
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten...
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Curl Shaper Take Shape
4.4 out 5 stars rating in total 314 reviews.
4.4
Plumping + Defining Cream
Soft Hold
Definition
Volume
Best For: Waves & Loose, 2A-2B
• Defining cream that establishes a curl memory to help reform curls, add softness, and leave a natural, effortless finish
• Infused with moisturizing ingredients best for medium-to-thicker hair textures
• Shapes curls and builds voluminous lift while maintaining soft, natural movement
• Helps protect curls from heat and UV damage
...
• Infused with moisturizing ingredients best for medium-to-thicker hair textures
• Shapes curls and builds voluminous lift while maintaining soft, natural movement
• Helps protect curls from heat and UV damage
...
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Curl Shaper Memory Maker
4.5 out 5 stars rating in total 221 reviews.
4.5
3-in-One Revitalizing Milk
Refresh
Prime
Volume
Best For: Waves & Loose, 2A-2B
• Multi-use formula can be used as a pre-styling primer, leave-in conditioner, or treatment
• Boosts hydration and softness to help reverse signs of heat and chemical damage
• Infused with coconut milk and pro-vitamin B5 to help restore curl definition and hair health
• Free from: Silicones, Parabens, Sulfates,...
• Boosts hydration and softness to help reverse signs of heat and chemical damage
• Infused with coconut milk and pro-vitamin B5 to help restore curl definition and hair health
• Free from: Silicones, Parabens, Sulfates,...
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Curl Shaper Out of Thin (H)air
4.3 out 5 stars rating in total 452 reviews.
4.3
Volumizing Jelly
Soft Hold
Definition
Volume
Best For: Waves & Loose, 2A-2B
• Lightweight styling jelly that encourages curl formation and adds volume
• Infused with aloe and styling polymers to weightlessly define curls while adding crunch-free body
• Creates a soft hold for an effortless finish
• Perfect for those with fine-to-medium textures
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates,...
• Infused with aloe and styling polymers to weightlessly define curls while adding crunch-free body
• Creates a soft hold for an effortless finish
• Perfect for those with fine-to-medium textures
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates,...
Vitalcurl®+
Perfect For Spiral Curl Types
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VitalCurl®+
4.6 out 5 stars rating in total 681 reviews.
4.6
Balancing Rinse Conditioner
Condition
Hydration
Moisture
Best For: Spiral Curls, 2C-3B
Description:
Lightweight, moisturizing conditioner that restores essential lipids to dry hair while detangling curls Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier Low pH gently retains hydration and smooths the cuticle Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum Vegan and Cruelty-free
Lightweight, moisturizing conditioner that restores essential lipids to dry hair while detangling curls Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier Low pH gently retains hydration and smooths the cuticle Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum Vegan and Cruelty-free
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VitalCurl®+ Tress Effects®
4.6 out 5 stars rating in total 981 reviews.
4.6
Styling Gel
Definition
Strong Hold
Style
Best For: Spiral Curls, 2C-3B
• Strong-hold gel that defines curls and extends the life of your style
• Memory Interlock Technology forms a lightweight lattice to hold curl patterns
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
• Memory Interlock Technology forms a lightweight lattice to hold curl patterns
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
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VitalCurl®+
4.6 out 5 stars rating in total 576 reviews.
4.6
Soft Defining Mousse
Definition
Medium Hold
Style
Best For: Spiral Curls, 2C-3B
• Soft, defining mousse for lightweight hold and full-bodied volume
• Smooths and adds bounce and shine to spirals without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten, Glycerin
...
• Smooths and adds bounce and shine to spirals without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten, Glycerin
...
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VitalCurl®+
4.6 out 5 stars rating in total 516 reviews.
4.6
Clear & Gentle Shampoo
Cleanse
Hydration
Moisture
Best For: Spiral Curls, 2C-3B
• Sulfate-free shampoo that removes buildup and excess oil without stripping curls
• Low pH gently retains hydration and helps prevent curls from getting stripped of natural oils
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral...
• Low pH gently retains hydration and helps prevent curls from getting stripped of natural oils
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral...
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VitalCurl®+ Define & Shine
4.5 out 5 stars rating in total 562 reviews.
4.5
Styling Gel-Cream
Definition
Medium Hold
Style
Best For: Spiral Curls, 2C-3B
• Styling gel cream that adds lightweight moisture and definition to curls
• Creates a soft, bouncy, lived-in look without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten...
• Creates a soft, bouncy, lived-in look without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten...
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VitalCurl™+
4.7 out 5 stars rating in total 279 reviews.
4.7
Leave-In Styling Serum
Prime
Hydration
Moisture
Best For: Spiral Curls, 2C-3B
• A lightweight, multi-purpose serum that hydrates while also enhancing curl definition
• Works as a targeted treatment to help restore strands overnight
• Infused with niacinamide, biotin, and peptides
• Free From: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, GlutenVegan and Cruelty-free
• Works as a targeted treatment to help restore strands overnight
• Infused with niacinamide, biotin, and peptides
• Free From: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, GlutenVegan and Cruelty-free
Moisture Lock
Perfect For All Curl Types
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Moisture Lock™
4.6 out 5 stars rating in total 834 reviews.
4.6
Whipped Curls® Daily Conditioner & Primer
Prime
Hydration
Moisture
Best For: All curl types, 2A to 4C
• Made with shea butter, glycerin, and a triple olive oil blend, this multi-tasking formula deeply moisturizes curls and can be used as a conditioner or styling primer.
• Infused with green tea and good-for-curl oils to restore softness and hydration
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum...
• Infused with green tea and good-for-curl oils to restore softness and hydration
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum...
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Moisture Lock®
4.7 out 5 stars rating in total 1718 reviews.
4.7
Leave-In Conditioner
Prime
Hydration
Moisture
Best For: All curl types, 2A to 4C
Our best-selling Moisture Lock® Leave-In Conditioner boosts hydration to encourage curl formation, adds slip for detangling, and primes hair for styling. The breathable formula works by sealing nourishment and hydration into each strand to fight frizz and add shine. Moisturizing arnica and prickly pear botanical extracts, antioxidant-packed green tea, and...
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Moisture Lock™
4.8 out 5 stars rating in total 1001 reviews.
4.8
Ultra-Nourishing Cleansing Oil Shampoo
Cleanse
Hydration
Moisture
Best For: All curl types, 2A to 4C
• Made with a blend of hydrating oils and mafura butter, this oil-based shampoo gently cleanses without stripping moisture and nourishes strands to help rehydrate dry, damaged curls.
• Infused with passionfruit and açaí berry oils that mimic hair's natural oils to cleanse and rehydrate dry, damaged curls
...
• Infused with passionfruit and açaí berry oils that mimic hair's natural oils to cleanse and rehydrate dry, damaged curls
...
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Moisture Lock™
4.7 out 5 stars rating in total 521 reviews.
4.7
Ultra-Nourishing Intense Hydrating Mask
Repair
Hydration
Moisture
Best For: All curl types, 2A to 4C
• Hair mask infused with argan oil that replenishes moisture and essential nutrients for stronger, repaired curls
• Creamy formula with slip that detangles hair to help prevent breakage
• Restores softness, elasticity, and shine
• Free from: Non-Water Soluble Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan...
• Creamy formula with slip that detangles hair to help prevent breakage
• Restores softness, elasticity, and shine
• Free from: Non-Water Soluble Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan...
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Moisture Lock™
4.6 out 5 stars rating in total 711 reviews.
4.6
Mongongo Oil Multi-Use Curl Treatment
Repair
Hydration
Moisture
Best For: All curl types, 2A to 4C
• Multi-use, fast absorbing oil designed to add brilliant shine to all curl types
• Mongongo oil is rich in essential fatty acids to help improve hair health
• Forms a protective barrier to lock in moisture and help prevent damage from styling
• Free from: Silicones, Parabens, Sulfates, Mineral...
• Mongongo oil is rich in essential fatty acids to help improve hair health
• Forms a protective barrier to lock in moisture and help prevent damage from styling
• Free from: Silicones, Parabens, Sulfates, Mineral...
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Moisture Lock™
4.6 out 5 stars rating in total 269 reviews.
4.6
Curl Butter
Definition
Hydration
Moisture
Best For: All curl types, 2A to 4C
A moisturizing creamy styler that hydrates, defines, and elongates curls
Provides flexible, medium hold for all curl types while leaving curls conditioned and touchably soft
Infused with shea and mango seed butters, aloe, and avocado oil
Free from: Sulfates, Silicones, Mineral Oil, Petroleum, Gluten.
Vegan and Color Safe
...
Provides flexible, medium hold for all curl types while leaving curls conditioned and touchably soft
Infused with shea and mango seed butters, aloe, and avocado oil
Free from: Sulfates, Silicones, Mineral Oil, Petroleum, Gluten.
Vegan and Color Safe
...
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Moisture Lock™
4.5 out 5 stars rating in total 271 reviews.
4.5
Extreme Hold Gel
Strong hold
Hydration
Moisture
Best For: All curl types, 2A to 4C
• A maximum hold gel that moisturizes while helping to strengthen curls
• For all curl types and styles that need all-day hold
• Infused with good for curl ingredients like aloe vera, black castor seed oil and flaxseed oil
• Free from: Sulfates, Silicones, Mineral Oil, Petroleum, Gluten.
...
• For all curl types and styles that need all-day hold
• Infused with good for curl ingredients like aloe vera, black castor seed oil and flaxseed oil
• Free from: Sulfates, Silicones, Mineral Oil, Petroleum, Gluten.
...
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Moisture Lock™
4.4 out 5 stars rating in total 221 reviews.
4.4
Edge Control + Pomade
Style
Hydration
Moisture
Best For: All curl types, 2A to 4C
This clear, flake-free pomade adds strong hold and generous shine, helping to smooth edges, prevent flyaways and enhance curls
Moisturizing formula will not dry out curls or delicate edges
Can be layered to build desired hold
Infused with flaxseed and rosemary leaf oils, marshmallow root extract, biotin, and aloe
Free...
Moisturizing formula will not dry out curls or delicate edges
Can be layered to build desired hold
Infused with flaxseed and rosemary leaf oils, marshmallow root extract, biotin, and aloe
Free...
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Moisture Lock™
4.7 out 5 stars rating in total 3587 reviews.
4.7
Ultimate Hydration Wash Day Bundle
Cleanse
Condition
Style
Best For: All curl types, 2A to 4C
• Moisture-locking ingredients to leave curls soft, defined, and intensely hydrated.
• Includes: Ultra-Nourishing Cleansing Oil Shampoo 8.5oz, Intense Hydrating Mask 7.8oz, Leave-In Conditioner 8.5oz, and Extreme Hold Gel 11oz.
• 25% off savings
• Final sale, no returns
• Includes: Ultra-Nourishing Cleansing Oil Shampoo 8.5oz, Intense Hydrating Mask 7.8oz, Leave-In Conditioner 8.5oz, and Extreme Hold Gel 11oz.
• 25% off savings
• Final sale, no returns

