Tone It Away® Purple Shampoo

Regular price
$10 - $26
Regular price
Sale price
$10
Size

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Benefits
  • Gentle, sulfate-free shampoo that works to neutralize brassy or unwanted yellow tones between salon visits
  • Violet and orchid extracts enhance all highlighted, gray, or lifted tones while helping to prolong color
  • Infused with cica and rice water to help strengthen strands and repair damage
  • Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
  • Vegan and Cruelty-Free

Pairs well with

Curl Tone™ Anti-Brass Conditioning Mask view 1

Curl Tone® Anti-Brass Conditioning Mask

Regular price
$32
Regular price
Sale price
$32

Expert curl tip

"I love for all my clients who color - blondes, brunettes with highlights or balayage, or even those with gray curls - to use a purple shampoo every other time they cleanse to really extend the life of their color."

NIKKI K.

OUIDAD CERTIFIED STYLIST

Enhance color & tone your curls between salon visits

Our Tone It Away® Purple Shampoo is a sulfate-free, moisturizing formula that gently cleanses while also neutralizing brassy or unwanted yellow tones in between salon visits. Violet and orchid extracts prolong the life of your color by enhancing all highlighted, gray and lifted tones. Infused with cica, rice water, and quinoa protein to help strengthen strands, repair damage caused by heat styling and coloring and moisturize curls without weighing them down.

Coriander, Ginger, Cardamom

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