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“Curls have a language of their own.”
- Ouidad

Whether yours are loose, classic, tight, or kinky,
Ouidad, the original curl expert, knows exactly what your curls need.

Products Made Exclusively for Curly Hair

Discover Our Best Sellers

  1. New
    Curl Shaper™ Memory Maker 3-in-One Revitalizing Milk
    Curl Shaper™ Memory Maker 3-in-One Revitalizing Milk
    $12.00 - $34.00
  2. New
    Curl Shaper™ Double Duty Weightless Cleansing Conditioner
    Curl Shaper™ Double Duty Weightless Cleansing Conditioner
    $12.00 - $46.00
  3. New
    Ready, Set, Clean™ Scalp + Hair Rinse
    Ready, Set, Clean™ Scalp + Hair Rinse
    $13.00 - $65.00
  4. New
    Heavy Lifting Bubbling Scalp Mask
    Heavy Lifting Bubbling Scalp Mask
    $15.00 - $39.00
  5. New
    Clean Sweep Moisturizing Dry Shampoo
    Clean Sweep Moisturizing Dry Shampoo
    $26.00
  6. VitalCurl™+ Tress Effects® Styling Gel
    VitalCurl™+ Tress Effects® Styling Gel
    $26.00 - $75.00
  7. Best Seller
    Hydrating Mask
    Ultra-Nourishing Intense Hydrating Mask
    $32.00
  8. Best Seller
    Advanced Climate Control® Heat & Humidity Gel – Stronger Hold
    Advanced Climate Control® Heat & Humidity Gel – Stronger Hold
    $10.00 - $75.00
  9. Award Winner
    Advanced Climate Control® Restore + Revive Bi-Phase
    Advanced Climate Control® Restore + Revive Bi-Phase
    $12.00 - $32.00

Blog: Curl Talk

Layering vs. Cocktailing with Brand Ambassador Irinel de León

Layering vs. Cocktailing with Brand Ambassador Irinel de León

If you have curly hair, you’ve probably dabbled in layering and ‘cocktailing’ different products to find combinations that work best for your curl type. These are common practices amongst us curly girls, but can get a little tricky. If you haven’t yet experimented, I’m going to break down ...
Read More

Looks for Curly Hair

Your curls have big plans. Whether you want to wear them up or down, long or short, voluminous or sleek, we’re here with tips, tricks, inspiration, and tutorials for every kind of curl.

Featured Looks

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