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“Curls have a language of their own.”
- Ouidad
Whether yours are loose, classic, tight, or kinky,
Ouidad, the original curl expert, knows exactly what your curls need.
PRODUCTS MADE EXCLUSIVELY FOR CURLY HAIR
Discover our Top Products- Best Sellers
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Give your scalp the TLC it deserves
Give your scalp the TLC it deserves
Give your scalp the TLC it deserves
Give your scalp the TLC it deserves
RENEW DEFINITION, ELIMINATE FRIZZ WITH ANTI-FRIZZ NANO TECHNOLOGY
SHIELD AGAINST DAMAGE AND PREVENT FRIZZ WITH ANTI-FRIZZ NANO TECHNOLOGY
THE FIRST OIL DESIGNED TO ADDRESS THE SPECIFIC NEEDS OF EACH CURL TYPE
MEMORY INTERLOCK TECHNOLOGY FOR LASTING DEFINITION & HOLD
VOLUME AND MOISTURE FOR CURLS WITH BOUNCE
LOCK OUT HUMIDITY, DEFINE CURLS WITH ANTI-FRIZZ NANO TECHNOLOGY
REPLENISH & REPAIR DRY, OVER SENSITIZED CURLS
LOCK OUT HUMIDITY, DEFINE CURLS WITH ANTI-FRIZZ NANO TECHNOLOGY
LOCK IN MOISTURE, NOURISH, AND REPAIR WITH ANTI-FRIZZ NANO TECHNOLOGY
GENTLY CLEANSE AND DEFINE CURLS WITH ANTI-FRIZZ NANO TECHNOLOGY
LOCK OUT HUMIDITY, DEFINE CURLS WITH ANTI-FRIZZ NANO TECHNOLOGY
THE LEAVE-IN WITH NO UNWANTED LEAVE-BEHIND
REPLENISH CURL-ESSENTIAL AMINO ACIDS AND PROTEINS
INFUSE AND SEAL IN MOISTURE FOR LASTING HOLD
CLEANSES AND RESTORES RICH MOISTURE TO ALL CURL TYPES
REAWAKEN, REFORM, AND REFRESH CURL DEFINITION
QUENCH THIRSTY CURLS WITH MOISTURE, NOT WEIGHT
OUR LUXURIOUS TREATMENT MASK FOR DRY OR DAMAGED CURLS
INTENSIVE MOISTURE PRIMER RESTORES CURLS' STRENGTH AND SOFTNESS
Our Stylution™ for hair that falls flat?
Our Stylution™ for dry and dull curls?
- Highest Rated
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OUR BEST PRODUCTS RATED BY YOU
Advanced Climate Control® Heat and Humidity Gel
2.5oz - 33.8oz$10.00 - $75.00
OUR BEST PRODUCTS RATED BY YOU
- Stylist Favorites
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How Ouidad Pioneered The Hair Industry
Did you know that 65 percent of the U.S. population has curly, kinky, or wavy hair*? For Ouidad, a Lebanese immigrant whose family landed in Rhode Island in 1966 where she and her sister were teased in school for their black “Mongol”-like curly hair, it certainly didn’t feel that way.
