NEW! The Curl Shaper™ Collection for Waves + Loose Curls |DISCOVER NOW

“Curls have a language of their own.”
- Ouidad

Whether yours are loose, classic, tight, or kinky,
Ouidad, the original curl expert, knows exactly what your curls need.

Products Made Exclusively for Curly Hair

Discover Our Best Sellers

  1. New
    Curl Shaper™ Memory Maker 3-in-One Revitalizing Milk
    Curl Shaper™ Memory Maker 3-in-One Revitalizing Milk
    $12.00 - $34.00
  2. New
    Curl Shaper™ Double Duty Weightless Cleansing Conditioner
    Curl Shaper™ Double Duty Weightless Cleansing Conditioner
    $12.00 - $46.00
  3. New
    Ready, Set, Clean™ Scalp + Hair Rinse
    Ready, Set, Clean™ Scalp + Hair Rinse
    $13.00 - $65.00
  4. New
    Heavy Lifting Bubbling Scalp Mask
    Heavy Lifting Bubbling Scalp Mask
    $15.00 - $39.00
  5. New
    Clean Sweep Moisturizing Dry Shampoo
    Clean Sweep Moisturizing Dry Shampoo
    $26.00
  6. VitalCurl™+ Tress Effects® Styling Gel
    VitalCurl™+ Tress Effects® Styling Gel
    $26.00 - $75.00
  7. Best Seller
    Hydrating Mask
    Ultra-Nourishing Intense Hydrating Mask
    $32.00
  8. Best Seller
    Advanced Climate Control® Heat & Humidity Gel – Stronger Hold
    Advanced Climate Control® Heat & Humidity Gel – Stronger Hold
    $10.00 - $75.00
  9. Award Winner
    Advanced Climate Control® Restore + Revive Bi-Phase
    Advanced Climate Control® Restore + Revive Bi-Phase
    $12.00 - $32.00

Blog: Curl Talk

Wash Day 101 With Irinel de León

Wash Day 101 With Irinel de León

Have you ever put serious thought into the shampoo and conditioner you use? We tend to overlook these steps, but the key to consistent curls really starts with what you reach for in the shower. Using the right shampoo and conditioner for our strands is much like choosing the correct skincare product ...
Read More

Looks for Curly Hair

Your curls have big plans. Whether you want to wear them up or down, long or short, voluminous or sleek, we’re here with tips, tricks, inspiration, and tutorials for every kind of curl.

Featured Looks

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