Curly Hair Products for Natural Hair

landing hero 1 + mobile Salon-level products for all your curl needs. The Original Curl Experts Formulas that use stylist expertise, curl-centric ingredients, and innovative technology.​ Shop Now Salon-level products for all your curl needs. The Original Curl Experts Formulas that use stylist expertise, curl-centric ingredients, and innovative technology.​ Shop Now landing hero 2 97% of our curl community plans to repurchase. ​ OUR MOST LOVED PRODUCTS​ Award winning, targeted formulas made to treat, hydrate, and prevent frizz for all curl types.​ Shop Best Sellers landing hero 3 Get a free sample with every order! ​ FIND YOUR CURL ROUTINE​ 37 years of expertise to bring you the right products for your curl type. Find your perfect curl routine!​ Shop now

Free Sample (Every Order) + Free Shipping ($50 Orders) | DETAILS

“Curls have a language of their own.”
- Ouidad

Whether yours are wavy, loose, tight, or coily,
Ouidad, the original curl expert, knows exactly what your curls need.

Products Made Exclusively for Curly Hair

Discover Our Best Sellers

  1. New
    Coil Infusion™ Triple Treat Deep Conditioner Coil Infusion™ Triple Treat Deep Conditioner
    $12.00 - $30.00
  2. Curl Shaper™ Out Of Thin (H)air Volumizing Jelly Curl Shaper™ Out Of Thin (H)air Volumizing Jelly
    $12.00 - $26.00
  3. Best Seller
    Curl Shaper™ Double Duty Weightless Cleansing Conditioner Curl Shaper™ Double Duty Weightless Cleansing Conditioner
    $12.00 - $46.00
  4. Best Seller
     Curl Shaper™ Good As New Moisture Restoring Shampoo Curl Shaper™ Good As New Moisture Restoring Shampoo
    $12.00 - $52.00
  5.  Revive & Shine Rejuvenating Dry Oil Mist Revive & Shine Rejuvenating Dry Oil Mist
    $28.00
  6. Clean Sweep Moisturizing Dry Shampoo Clean Sweep Moisturizing Dry Shampoo
    $26.00
  7. Best Seller
    VitalCurl™+ Tress Effects® Styling Gel VitalCurl™+ Tress Effects® Styling Gel
    $26.00 - $75.00
  8. Best Seller
    VitalCurl™+ Balancing Rinse Conditioner VitalCurl™+ Balancing Rinse Conditioner
    $22.00 - $70.00
  9. VitalCurl™+ Clear & Gentle Shampoo VitalCurl™+ Clear & Gentle Shampoo
    $20.00 - $65.00

Blog: Curl Talk

Curl Talk with: Julee Wilson

You’ve probably seen her name attached to iconic publications such as Essence and Cosmopolitan, doling out coveted beauty secrets and trendsetting like no other. In addition to killing it as Cosmo’s Beauty Director, she also just had an adorable baby boy in January. Keep reading for our Curl ...
Read More

Looks for Curly Hair

Your curls have big plans. Whether you want to wear them up or down, long or short, voluminous or sleek, we’re here with tips, tricks, inspiration, and tutorials for every kind of curl.

Featured Looks

For the full Ouidad salon experience visit us at one of our three flagship locations.

New York

37 W. 57th Street 4th Floor
New York, NY 10019

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Santa Monica

1230 Montana Avenue
Santa Monica, CA 90403

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Ft Lauderdale

3530 N. Federal Hwy
Fort Lauderdale, FL 33308

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