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Ouidad

Ouidad B2C Homepage - Desktop

love your curl

shop by curl type

Loose curls need added nourishment and body without adding weight.

Classic curls need moisture and pH balance for definition without frizz.

Tight curls need constant internal moisturization for definition and life.

Kinky curls need delicate moisture and internal weight to form.

embrace and love your curls

Homepage Express Your Curls

The heart of Ouidad's curl mission.

why ouidad

homepage-why-ouidad

Discover the difference a Ouidad Certified curl specialist can make for you.

Climate Control

curl essentials

Maximize your curls with the 5 products everyone with curl needs.

Meet Ouidad

meet ouidad

THE "QUEEN OF CURL"

Curls for a Cure

help us fund the fight against breast cancer

find a salon

and the difference a curl expert can make

need help?

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salon professionals

customer care

1 800 677-HAIR {4247}

MON TO FRI / 8AM - 10PM EST

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