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“Curls have a language of their own.”
- Ouidad

Whether yours are loose, classic, tight, or kinky,
Ouidad, the original curl expert, knows exactly what your curls need.

Products Made Exclusively for Curly Hair

Discover Our Best Sellers

  1. Best Seller
    Curl Shaper™ Bounce Back Reactivating Mist
    Curl Shaper™ Bounce Back Reactivating Mist
    $12.00 - $24.00
  2. Best Seller
    Curl Shaper™ Out Of Thin (H)air Volumizing Jelly
    Curl Shaper™ Out Of Thin (H)air Volumizing Jelly
    $12.00 - $26.00
  3. Best Seller
    Curl Shaper™ Memory Maker 3-in-One Revitalizing Milk
    Curl Shaper™ Memory Maker 3-in-One Revitalizing Milk
    $12.00 - $34.00
  4. Best Seller
    Curl Shaper™ Double Duty Weightless Cleansing Conditioner
    Curl Shaper™ Double Duty Weightless Cleansing Conditioner
    $12.00 - $46.00
  5. Best Seller
     Curl Shaper™ Good As New Moisture Restoring Shampoo
    Curl Shaper™ Good As New Moisture Restoring Shampoo
    $12.00 - $52.00
  6. VitalCurl™+ Tress Effects® Styling Gel
    VitalCurl™+ Tress Effects® Styling Gel
    $26.00 - $75.00
  7. VitalCurl™+ Balancing Rinse Conditioner
    VitalCurl™+ Balancing Rinse Conditioner
    $22.00 - $70.00
  8. VitalCurl™+ Clear & Gentle Shampoo
    VitalCurl™+ Clear & Gentle Shampoo
    $20.00 - $65.00
  9. Best Seller
    Hydrating Mask
    Ultra-Nourishing Intense Hydrating Mask
    $32.00

Blog: Curl Talk

Curl Talk with: Valerie Agyeman, Registered Dietitian and Founder of Flourish Heights

Curl Talk with: Valerie Agyeman, Registered Dietitian and Founder of Flourish Heights

While the new year is always the perfect time to reset your routine to make healthier choices, most people focus primarily on weight loss and workouts. Our 2021 resolution is to approach wellness more holistically, and this month’s Curl Talk with Valerie Agyeman, a registered dietitian and founder ...
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Looks for Curly Hair

Your curls have big plans. Whether you want to wear them up or down, long or short, voluminous or sleek, we’re here with tips, tricks, inspiration, and tutorials for every kind of curl.

Featured Looks

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