A range of Ouidad's culy hair styling products arranged on raised platforms against a gray background

Styling + Primers

Get salon-quality curls at home with award-winning primers, gels, and creams made with good-for-curl ingredients.
34 Products
34 Products
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Advanced Climate Control® Heat & Humidity Gel
Best Seller
Advanced Climate Control®
Heat & Humidity Gel
2600
Perfect For All Curls Types.
Definition Medium Hold Frizz Control
• Award-winning, crunch-free gel, infused with ceramides, that defines curls with a touchable, flexible hold
• Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
Advanced Climate Control® Heat & Humidity Gel - Stronger Hold
Best Seller
Advanced Climate Control®
Heat & Humidity Gel - Stronger Hold
2600
Perfect For All Curls Types.
Definition Strong Hold Frizz Control
• Award-winning gel infused with ceramides that defines curls with a strong, long-lasting hold
• Prevents frizz, flyaways, and excess volume
• Helps protect against damage 
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free...
VitalCurl®+ Tress Effects® Styling Gel
Best Seller
VitalCurl®+ Tress Effects®
Styling Gel
2600
Perfect For Spiral Curl Types.
Definition Strong Hold Style
• Strong-hold gel that defines curls and extends the life of your style
• Memory Interlock Technology forms a lightweight lattice to hold curl patterns
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
Moisture Lock® Leave-In Conditioner
Best Seller
Moisture Lock®
Leave-In Conditioner
2600
Perfect For All Curls Types.
Prime Hydration Moisture
• Best-selling leave-in conditioner that adds hydration and primes curls for styling
• Weightless, breathable formula infused with prickly pear and green tea to seal in nourishment and encourage curl formation
• Prevents frizz, promotes shine, and adds slip for easy detangling before styling
• Free from: Non-Water Soluble Silicones,...
Advanced Climate Control® Featherlight Styling Cream
Best Seller
Advanced Climate Control®
Featherlight Styling Cream
2600
Perfect For All Curls Types.
Definition Soft Hold Frizz Control
• Best-selling styling cream infused with lightweight oils that creates soft, flexible definition for an effortless finish and touchable curls 
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Nourishes and hydrates dry, damaged hair while eliminating frizz
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral...
Curl Quencher® Moisturizing Styling Gel
Best Seller
Curl Quencher®
Moisturizing Styling Gel
2600
Perfect For Tight Curl Types.
Hydration Definition Soft Hold
• Flexible hold styling gel adds moisture and natural softness
• Infused with moisturizing extracts and essential amino acids to help smooth, strengthen and revive your natural curl pattern
• Creates definition while replenishing curls with moisture
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
VitalCurl®+ Soft Defining Mousse
Best Seller
VitalCurl®+
Soft Defining Mousse
2600
Perfect For Spiral Curl Types.
Definition Medium Hold Style
• Soft, defining mousse for lightweight hold and full-bodied volume
• Smooths and adds bounce and shine to spirals without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten, Glycerin
...
Moisture Lock™ Mongongo Oil Multi-Use Curl Treatment
Best Seller
Moisture Lock™
Mongongo Oil Multi-Use Curl Treatment
3800
Perfect For All Curls Types.
Repair Hydration Moisture
• Multi-use, fast absorbing oil designed to add brilliant shine to all curl types
• Mongongo oil is rich in essential fatty acids to help improve hair health
• Forms a protective barrier to lock in moisture and help prevent damage from styling
• Free from: Silicones, Parabens, Sulfates, Mineral...
Botanical Boost® Curl Energizing & Refreshing Spray
Best Seller
Botanical Boost®
Curl Energizing & Refreshing Spray
2200
Perfect For All Curls Types.
Shine Define Refresh
• Refreshing spray infused with aloe and pro-vitamin B5 that can be used on wet or dry curls to encourage curl formation
• Creates lasting definition and uniformity
• No-residue formula won't weigh down curls
• Conditioning natural plant extracts hydrate hair
• Free from: Silicones, Parabens, Sulfates, Mineral Oil,...
VitalCurl®+ Define & Shine Styling Gel-Cream
Best Seller
VitalCurl®+ Define & Shine
Styling Gel-Cream
2600
Perfect For Spiral Curl Types.
Definition Medium Hold Style
• Styling gel cream that adds lightweight moisture and definition to curls
• Creates a soft, bouncy, lived-in look without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten...
Moisture Lock™ Whipped Curls® Daily Conditioner & Primer
Best Seller
Moisture Lock™
Whipped Curls® Daily Conditioner & Primer
2600
Perfect For All Curls Types.
Prime Hydration Moisture
• Made with shea butter, glycerin, and a triple olive oil blend, this multi-tasking formula deeply moisturizes curls and can be used as a conditioner or styling primer.
• Infused with green tea and good-for-curl oils to restore softness and hydration
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum...
Advanced Climate Control® All-In-1 Leave-In Conditioner
Best Seller
Advanced Climate Control®
All-In-1 Leave-In Conditioner
2600
Perfect For All Curls Types.
Condition Heat Protection Frizz Control
• Multi-use, silicone-free leave-in conditioning spray that moisturizes, detangles, and protects against heat damage while also helping to fight frizz
• Primes hair before styling and provides heat protection up to 450° to prevent damage to curls
• Anti-Frizz Nano Technology® provides a protective base that will leave...
Advanced Climate Control® Featherlight Volumizing Foam
Best Seller
Advanced Climate Control®
Featherlight Volumizing Foam
2600
Perfect For All Curls Types.
Definition Volume Frizz Control
• Aerosol-free, airy, ultra-lightweight foam texture encourages maximum volume and body without weighing down curls 
• Provides light, flexible hold and enhances natural definition for all curl types and hair textures
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls to lock moisture in and lock out humidity —no matter the...
Curl Shaper Bounce Back Reactivating Mist
Best Seller
Curl Shaper Bounce Back
Reactivating Mist
2400
Perfect For Wavy Curl Types.
Refresh Definition Volume
• Refreshing mist infused with hyaluronic acid and pro-vitamin B5 to restore curl consistency, add shine and moisturize in between wash days
• Weightlessly moisturizes to encourage definition and boost shine
• Helps protect curls from heat and UV damage
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten...
Curl Shaper Take Shape Plumping + Defining Cream
Best Seller
Curl Shaper Take Shape
Plumping + Defining Cream
2600
Perfect For Wavy Curl Types.
Soft Hold Definition Volume
• Defining cream that establishes a curl memory to help reform curls, add softness, and leave a natural, effortless finish
• Infused with moisturizing ingredients best for medium-to-thicker hair textures
• Shapes curls and builds voluminous lift while maintaining soft, natural movement
• Helps protect curls from heat and UV damage
...
Advanced Climate Control® Restore + Revive Bi-Phase
Best Seller
Advanced Climate Control®
Restore + Revive Bi-Phase
3200
Perfect For All Curls Types.
Hydration Refresh Frizz Control
• Hydrating hair mist infused with ceramides and an oil blend that reactivates curls to extend your style and add definition between wash days
• Nourishes and adds shine to dry or damaged hair while eliminating frizz
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free...

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FAQ

It depends on your curl goals. Gels provide stronger hold and shape retention, mousses add volume and bounce, and creams enhance softness and flexibility. Many curl types benefit from layering two—for example, a primer and gel for long-lasting definition, or mousse with cream for a softer, fuller look.