The shape of wavy and loose curls varies from curl to curl, with a tendency to be flatter at the crown and on the ends. This curl type needs light ingredients and weightless hydrators that create fullness and lift-add too much weight and they will fall flat. The body-building ingredients in our Curl Shaper collection work to enhance curls' natural curves for easy, effortless styles.

The spiral curl strand maintains a steady S-pattern from root to end. Healthy spirals flourish with proper moisture and added nutrients, that help to create a uniform shape with natural fullness. The gentle, pH-balanced and nourishing formulas in our VitalCurl+ collection keep moisture and necessary vitamins sealed within each strand to leave curls cuticle smooth and spirals strong.

Tight curl types require a layered approach to replenish moisture and encourage elongation. Our Curl Quencher collection provides hydration at every stage, adding hydrating extracts and essential amino acids at the core of each curl for silkiness, definition, and lasting strength.

Coils are made up of thousands of Z-shaped strands that wind up and out. Rich hydration, restorative nourishment, and strengthening products with slip that condition, protect, and elongate are what this curl pattern craves. Our nourishing Coil Infusion collection is derived from hydrating botanicals and reparative nutrients to infuse moisture deep into every strand. The ultra-rich formulas lock hydration into hair so curls are moisturized, protected, and strong.