All about curls

Let Curls Be Curls®

Understanding your unique curl pattern is the first step to keeping your hair healthy and strong. We've developed signature collections, made for the needs of each curl type.

What’s Your Curl Pattern?

All curls have natural arcs and angles that form their beautiful shape but allow moisture and nutrients to escape. While Ouidad products are formulated to address the common challenges for all curls—loss of moisture, definition, inconsistent curl patterns, and frizz— we've developed professional collections, backed by decades of stylist knowledge, to address your specific curl type needs.​

Waves & Loose Curls

A wavy or loose S-shape curl pattern thrives with definition and light hold. Weightless moisture is the key to encouraging movement and volume without weighing down curls.

Spiral

A uniform ringlet with an S-shape pattern is indicative of this curl type. To help improve curl consistency, definition, and bounce, spiral curls require gentle care and lightweight moisture balance.

Tight

This corkscrew-like curl grows in a C-shape pattern. A healthy dose of replenishing moisture and essential nutrients is key to maintaining elasticity and definition.

Coily

The tightest curl type is marked by a close-knit Z-shape. Rich hydration, restorative nourishment, and strengthening products with slip that condition, protect, and elongate are what this curl pattern craves

Waves & Loose Curls

Loose S-shape curl patterns require weightless moisture to get the definition and volume they crave.

Volume + Weightless Hydration = Curl Encouragement​

The shape of wavy and loose curls varies from curl to curl, with a tendency to be flatter at the crown and on the ends. This curl type needs light ingredients and weightless hydrators that create fullness and lift-add too much weight and they will fall flat. The body-building ingredients in our Curl Shaper collection work to enhance curls' natural curves for easy, effortless styles.
STYLIST RECOMMENDED:​
“With an array of textures—from subtle waves to soft, elongated S-pattern curls—the loose curl type needs light hydration, curl encouragement, and slight definition. The Ouidad Curl Shaper® range does just that, while helping to achieve a carefree, lived-in look.”​
CHADWICK PENDLEY
OUIDAD MASTER ARTISTIC EDUCATOR

Top Stylist Picks for Waves & Loose Curls

Best Seller
Jar of Curl Shaper Take Shape Plumping + Defining Cream on white background
Portion of white Curl Shaper Take Shape Plumping + Defining Cream on beige background
Curl Shaper Take Shape Plumping + Defining Cream
Regular price
$26
Regular price
Sale price
$26
Best Seller
Front view of Curl Shaper Out of Thin (H)air Volumizing Jelly on white background
Portion of white Curl Shaper Out of Thin (H)air Volumizing Jelly on beige background
Curl Shaper Out of Thin (H)air Volumizing Jelly
Regular price
$12 - $26
Regular price
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$0
Select a size
Best Seller
Bottle of Curl Shaper Double Duty Weightless Cleansing Conditioner on white background
Portion of white Curl Shaper Double Duty Weightless Cleansing Conditioner on beige background
Curl Shaper Double Duty Weightless Cleansing Conditioner
Regular price
$12 - $70
Regular price
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$0
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Best Seller
Jar of Curl Shaper Take Shape Plumping + Defining Cream on white background
Portion of white Curl Shaper Take Shape Plumping + Defining Cream on beige background
Curl Shaper Take Shape Plumping + Defining Cream
Regular price
$26
Regular price
Sale price
$26
Best Seller
Front view of Curl Shaper Out of Thin (H)air Volumizing Jelly on white background
Portion of white Curl Shaper Out of Thin (H)air Volumizing Jelly on beige background
Curl Shaper Out of Thin (H)air Volumizing Jelly
Regular price
$12 - $26
Regular price
Sale price
$0
Select a size
Best Seller
Bottle of Curl Shaper Double Duty Weightless Cleansing Conditioner on white background
Portion of white Curl Shaper Double Duty Weightless Cleansing Conditioner on beige background
Curl Shaper Double Duty Weightless Cleansing Conditioner
Regular price
$12 - $70
Regular price
Sale price
$0
Select a size

Spiral Curls

The shape of ringlets and spiral curls means they crave lightweight moisture and added nutrients to restore consistency, add elasticity and natural bounce.

Lightweight Moisture + Vital Vitamins = Elasticity & Bounce​

The spiral curl strand maintains a steady S-pattern from root to end. Healthy spirals flourish with proper moisture and added nutrients, that help to create a uniform shape with natural fullness. The gentle, pH-balanced and nourishing formulas in our VitalCurl+ collection keep moisture and necessary vitamins sealed within each strand to leave curls cuticle smooth and spirals strong.
STYLIST RECOMMENDED:​
“Spirals and ringlets require proper hydration to achieve beautifully defined, cascading curls. With lots of moisture and styling products that add definition, the VitalCurl®+ collection brings this curl to life.”​
CHADWICK PENDLEY
OUIDAD SALON OWNER

Top Stylist Picks for Spiral Curls

Best Seller
Bottle of VitalCurl®+ Soft Defining Mousse on white background
Bottle of VitalCurl®+ Soft Defining Mousse on light blue background
VitalCurl®+ Soft Defining Mousse
Regular price
$26
Regular price
Sale price
$26
Best Seller
Bottle of VitalCurl®+ Define & Shine Styling Gel-Cream on white background
Hand holding bottle of VitalCurl®+ Define & Shine Styling Gel-Cream on light blue background
VitalCurl®+ Define & Shine Styling Gel-Cream
Regular price
$26
Regular price
Sale price
$26
Best Seller
Bottle of VitalCurl®+ Tress Effects® Styling Gel on white background
Hand holding bottle of VitalCurl®+ Tress Effects® Styling Gel on light blue background
VitalCurl®+ Tress Effects® Styling Gel
Regular price
$26 - $75
Regular price
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$0
Select a size
Best Seller
Bottle of VitalCurl®+ Soft Defining Mousse on white background
Bottle of VitalCurl®+ Soft Defining Mousse on light blue background
VitalCurl®+ Soft Defining Mousse
Regular price
$26
Regular price
Sale price
$26
Best Seller
Bottle of VitalCurl®+ Define & Shine Styling Gel-Cream on white background
Hand holding bottle of VitalCurl®+ Define & Shine Styling Gel-Cream on light blue background
VitalCurl®+ Define & Shine Styling Gel-Cream
Regular price
$26
Regular price
Sale price
$26
Best Seller
Bottle of VitalCurl®+ Tress Effects® Styling Gel on white background
Hand holding bottle of VitalCurl®+ Tress Effects® Styling Gel on light blue background
VitalCurl®+ Tress Effects® Styling Gel
Regular price
$26 - $75
Regular price
Sale price
$0
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Tight Curls

Tight C shape curls are full of spring and stretch, and crave replenishing moisture for healthy, defined, elongated styles.

Replenishing Moisture + Nutrients = Definition​

Tight curl types require a layered approach to replenish moisture and encourage elongation. Our Curl Quencher collection provides hydration at every stage, adding hydrating extracts and essential amino acids at the core of each curl for silkiness, definition, and lasting strength.
STYLIST RECOMMENDED:​
"When tight curls’ hydration levels are restored, they come to life. The Ouidad Curl Quencher® collection helps to create incredibly dynamic curls that are defined and soft, with brilliant shine.”​
CHADWICK PENDLEY
OUIDAD MASTER ARTISTIC EDUCATOR

Top Stylist Picks for Tight Curls

Best Seller
Curl Quencher® Hydrafusion® Intense Curl Cream view 1
Curl Quencher® Hydrafusion® Intense Curl Cream view 2
Curl Quencher® Hydrafusion® Intense Curl Cream
Regular price
$26
Regular price
Sale price
$26
Best Seller
Curl Quencher® Moisturizing Styling Gel view 1
Curl Quencher® Moisturizing Styling Gel
Curl Quencher® Moisturizing Styling Gel
Regular price
$26 - $75
Regular price
Sale price
$0
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Best Seller
Curl Quencher® Moisturizing Conditioner view 1
Curl Quencher® Moisturizing Conditioner
Curl Quencher® Moisturizing Conditioner
Regular price
$24 - $60
Regular price
Sale price
$0
Select a size
Best Seller
Curl Quencher® Hydrafusion® Intense Curl Cream view 1
Curl Quencher® Hydrafusion® Intense Curl Cream view 2
Curl Quencher® Hydrafusion® Intense Curl Cream
Regular price
$26
Regular price
Sale price
$26
Best Seller
Curl Quencher® Moisturizing Styling Gel view 1
Curl Quencher® Moisturizing Styling Gel
Curl Quencher® Moisturizing Styling Gel
Regular price
$26 - $75
Regular price
Sale price
$0
Select a size
Best Seller
Curl Quencher® Moisturizing Conditioner view 1
Curl Quencher® Moisturizing Conditioner
Curl Quencher® Moisturizing Conditioner
Regular price
$24 - $60
Regular price
Sale price
$0
Select a size

Coils

Defined by a close-knit curl pattern with luxurious volume, coils crave nourishing ingredients and rich hydration to strengthen, condition and add slip.

Rich Hydration + Reparative nutrients = Strength

Coils are made up of thousands of Z-shaped strands that wind up and out. Rich hydration, restorative nourishment, and strengthening products with slip that condition, protect, and elongate are what this curl pattern craves. Our nourishing Coil Infusion collection is derived from hydrating botanicals and reparative nutrients to infuse moisture deep into every strand. The ultra-rich formulas lock hydration into hair so curls are moisturized, protected, and strong.
STYLIST RECOMMENDED:​
“When coils are given the rich moisture they crave they’re springy, voluminous, and strong! Ouidad’s Coil Infusion™ range of nourishing products features reparative ingredients that add slip, enhance hair quality over time, and make coily curls silky-soft from the first use.”​
JESSICA O’BRIEN
OUIDAD NYC FLAGSHIP SALON STYLIST & EDUCATOR

Top Stylist Picks for Coily Curls

Coil Infusion® Good Shape® Defining Gel view 1
Coil Infusion® Good Shape® Defining Gel view 2
Coil Infusion® Good Shape® Defining Gel
Regular price
$12 - $30
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$0
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Coil Infusion® Soft Stretch® Priming Milk
Coil Infusion® Soft Stretch® Priming Milk view 4
Coil Infusion® Soft Stretch® Priming Milk
Regular price
$28
Regular price
Sale price
$28
Best Seller
Coil Infusion® Triple Treat Deep Conditioner view 1
Coil Infusion® Triple Treat Deep Conditioner
Coil Infusion® Triple Treat Deep Conditioner
Regular price
$38
Regular price
Sale price
$38
Coil Infusion® Good Shape® Defining Gel view 1
Coil Infusion® Good Shape® Defining Gel view 2
Coil Infusion® Good Shape® Defining Gel
Regular price
$12 - $30
Regular price
Sale price
$0
Select a size
Coil Infusion® Soft Stretch® Priming Milk
Coil Infusion® Soft Stretch® Priming Milk view 4
Coil Infusion® Soft Stretch® Priming Milk
Regular price
$28
Regular price
Sale price
$28
Best Seller
Coil Infusion® Triple Treat Deep Conditioner view 1
Coil Infusion® Triple Treat Deep Conditioner
Coil Infusion® Triple Treat Deep Conditioner
Regular price
$38
Regular price
Sale price
$38