Ouidad Curl Shaper Take Shape Plumping & Defining Cream jar with a tan label
Ouidad Curl Shaper Take Shape Plumping & Defining Cream jar on a reflective surface
A tan tube of Ouidad Curl Shaper Take Shape Plumping & Defining Cream
Back of Ouidad Curl Shaper Take Shape Plumping & Defining Cream jar

Curl Shaper Take Shape

Plumping + Defining Cream
$26.00
This hydrating cream helps build body and definition, establishing curl memory for soft, natural-looking movement.
Soft Hold Definition Volume
Best For: Waves & Loose, 2A-2B
4.2 stars (242 reviews)
30-Day Satisfaction Guarantee30-Day Satisfaction Guarantee
Curl Experts Since 1984Curl Experts Since 1984
Free Shipping on Orders $65+Free Shipping on Orders $65+
Ouidad Curl Shaper Bounce Back Reactivating Mist spray bottle with a tan label
Curl Shaper Bounce Back
Reactivating Mist
RefreshDefinitionVolume
8.0oz

Voluminous, Bouncy, and Defined Curls

Who is it for

Loose Curls & Waves

Why you'll love it

-Defining cream that establishes a curl memory to help reform curls, add softness, and leave a natural, effortless finish

- Infused with moisturizing ingredients best for medium-to-thicker hair textures

- Shapes curls and builds voluminous lift while maintaining soft, natural movement

- Helps protect curls from UV damage

Why it's special

Free From Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten, Glycerin

Curl Routine

Perfect for styling your hair after applying a primer

Expert Curl Tip

“With an array of textures—from subtle waves to soft, elongated S-pattern curls—the loose curl type needs light hydration, curl encouragement, and slight definition. The Ouidad Curl Shaper® range does just that, while helping to achieve a carefree, lived-in look.”​​
​

CHADWICK PENDLEY

SALON OWNER

Before & After Gallery

Before
After

How To Use

Apply using Ouidad's Rake & Shake technique: Divide damp hair into sections. Rake a nickel-size amount of gel through each section. When finished, hold the ends of hair in each section and shake to create curls. Let hair air-dry or blow-dry with a diffuser.

Complete Your Routine

Complete your routine with other curl-loving essentials from the collection to add volume & boost moisture at every step of your curl care.

Ouidad Curl Shaper Good As New Moisture Restoring Shampoo bottle with a tan label
Best Seller
Curl Shaper Good As New
Moisture Restoring Shampoo
3000
Moisture Cleanse Volume
Best For: Waves & Loose, 2A-2B
• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
Ouidad Curl Shaper Double Duty Weightless Cleansing Conditioner bottle with a tan label
Best Seller
Curl Shaper Double Duty
Weightless Cleansing Conditioner
3600
Moisture Condition Volume
Best For: Waves & Loose, 2A-2B
• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
Ouidad Curl Shaper Good As New Moisture Restoring Shampoo bottle with a tan label
Best Seller
Curl Shaper Good As New
Moisture Restoring Shampoo
3000
Moisture Cleanse Volume
Best For: Waves & Loose, 2A-2B
• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
Ouidad Curl Shaper Take Shape Plumping & Defining Cream jar with a tan label
Curl Shaper Take Shape
Plumping + Defining Cream
2600
Soft Hold Definition Volume
Best For: Waves & Loose, 2A-2B
• Defining cream that establishes a curl memory to help reform curls, add softness, and leave a natural, effortless finish
• Infused with moisturizing ingredients best for medium-to-thicker hair textures
• Shapes curls and builds voluminous lift while maintaining soft, natural movement
• Helps protect curls from heat and UV damage
...
Shop Collection

Overall rating: 4.2016807 / 5 from 238 reviews.

AI Generated Review Summary

This defining cream helps reform curls, adds softness, and provides a natural finish. It shapes curls, builds lift, and protects from heat and UV damage. Customers appreciate its ability to plump and define curls, though some find it frizzy or sticky.

Summary topics

  • Cream Satisfaction (13%): Customers expressed satisfaction with the cream, describing it as nice, amazing, and their favorite.
  • Curl Plumping and Definition (20%): A significant number of customers appreciated the ability of this product to plump and define their curls.
  • Frizz Control (6%): The feedback is varied, with some users praising the product for its ability to control frizz, while others find it ineffective.
  • Product Definition (4%): It was observed by customers that the definition of the product is great and works well for frizz-free definition.
  • Curl Shape (5%): Customers loved the curl shaper for its ability to control frizz and give good shape.

Review topics: ["feeling","packaging","hair","smells","look","results","shape","price","style","volume","weight","curls","amount","texture","ingredients","cream","definition","frizz","hold","works","ouidad","use","line","waves","grail","creme","gel","conditioner","care","moisture"].

Review highlights

  • "Keeps the frizz away, keeps the hair soft and shapes the curls really well." — Kateri F.
  • "The scent is refreshing without being overpowering, and it lingers just enough to keep my hair smelling great all day." — Teri
  • "The light weight curl shaper was good for my heavy, thick hair." — Kathy P.

Reviews

Not for me but good

"This was the 2nd product ive tried, and this one didnt do waht I hoped lime the gel I used by ouidad, its okay , inhabe longer hair ide say loose to medium curls and fine strands being older now so I was looking. For a product to help my hair stay healthy and also limit the break off and frizz from. Separation. This works okay but did weigh down my hair more then I linked even with using very little product and made my hair look lore flat then hold the shape of curl . It did help a little woth frizz but thats not my main concern so maybe this wasnt a good fit for my hair ."

— Andrea L. (3/5)

Personal favorite!

"My formerly limp and fine hair plumps-ups unbelievably when I use this product after shampooing. As an older woman who has had many hair changes after menopause, my hair looks the best it has looked in my life. I know that sounds like a sales pitch, but I am truly impressed with how Quidad company and this product in particular has made my life so much easier. My curls are well defined now and soft."

— Patty R. (5/5)

Changed for worse

"The formula seems thinner than last time I purchased. The first day I used it, it was definitely worse. I’ve used it again today and will see how it turns out. Package is approximately HALF THE SIZE of what it had been, presumably for the same price, but that was too long ago for me to recall."

— Darci R. (3/5)

plumping cream

"I prefer the cream over the gel plumping agent."

— Davida P. (5/5)

GOOD TEXTURE AND HOLD

"I’m genuinely impressed with the Curl Shaper Take Shape Plumping + Defining Cream. It gave my curls way more definition without the heavy, sticky feeling I normally get from creams. My hair felt moisturized, soft, and full of volume. Definitely a new go-to for wash days."

— Lisa B. (5/5)

WOw

"The Plumping + Defining Cream is fantastic! It adds noticeable volume while enhancing my natural curl definition, making my hair look fuller and more bouncy. The cream is lightweight but moisturizing, so my curls feel soft and defined without any heaviness or buildup. It helps control frizz and gives my hair a healthy, polished look that lasts all day. I love how it boosts body while keeping my curls touchable—definitely a great product for anyone wanting more volume and definition!"

— Davey (5/5)

Keeps curls smooth in humid weather

"Helps my curls stay smooth even in humidity, providing reliable hold without making hair feel crunchy or sticky. Reliable brand that understands curly hair needs. Excellent conditioner for coarse hair."

— Tessa M. (5/5)

I love this styling creme

"I have been a Quidad user for many years. I used the Climate Control for styling for all that time, but recently my hair texture has changed and it was no longer working or leaving my hair as I like it, with soft waves. I tried this product and it is my new "go to" for my hair. Leaves it soft and my waves/curls looking great."

— Elyse W. (5/5)

Poor Customer service

"Still have not received support from customer service in resolving this order that I never recieved, after multiple attempts to reach out. Considering not ordering from Ouidad again due to my experience with customer service, in case any issues occur with future orders - they are not reliable in responding."

— Jacqueline A. (1/5)

Use it daily and love

"I absolutely love this curl shaper. It has made a big difference in the volume and definition of my curls. I use it daily and couldn’t be happier!"

— Amanda (5/5)

Q&A