Ouidad Curl Shaper Memory Maker 3-in-1 Revitalizing Milk bottle with a tan label
Ouidad Curl Shaper Memory Maker 3-in-1 Revitalizing Milk bottle on a tan reflective surface
A tan bottle of Ouidad Curl Shaper Memory Maker 3-in-1 Revitalizing Milk
Back of Ouidad Curl Shaper Memory Maker 3-in-1 Revitalizing Milk bottle

Curl Shaper Memory Maker

3-in-One Revitalizing Milk
$34.00
This 3-in-1 can be used as a primer, leave-in conditioner or treatment to revitalize curl definition and memory.
Refresh Prime Volume
Best For: Waves & Loose, 2A-2B
4.3 stars (152 reviews)
30-Day Satisfaction Guarantee30-Day Satisfaction Guarantee
Curl Experts Since 1984Curl Experts Since 1984
Free Shipping on Orders $65+Free Shipping on Orders $65+
Ouidad Curl Shaper Good As New Moisture Restoring Shampoo bottle with a tan label
Curl Shaper Good As New
Moisture Restoring Shampoo
MoistureCleanseVolume
8.5oz

Revitalized, Moisturized, and Defined Curls

Who is it for

Loose Curls & Waves

Why you'll love it

- Multi-use formula can be used as a pre-styling primer, leave-in conditioner, or treatment

- Boosts hydration and softness to help reverse signs of heat and chemical damage

- Infused with coconut milk and pro-vitamin B5 to help restore curl definition and hair health

Why it's special

Free From Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten

Curl Routine

Perfect for priming hair before styling

Expert Curl Tip

“With an array of textures—from subtle waves to soft, elongated S-pattern curls—the loose curl type needs light hydration, curl encouragement, and slight definition. The Ouidad Curl Shaper® range does just that, while helping to achieve a carefree, lived-in look.”​​
​

CHADWICK PENDLEY

STYLIST

Before & After Gallery

Before
After

How To Use

As a primer: Apply to damp hair, comb through with the Wide-Tooth Shower Comb, and layer with your favorite Ouidad styler.

As a leave-in treatment or leave-in conditioner: Apply to clean hair in sections to evenly distribute. Leave treatment on overnight (use with a treatment cap if desired). Then, style as usual. Use as weekly treatment for optimal results.

Complete Your Routine

Complete your routine with other curl-loving essentials from the collection to add volume & boost moisture at every step of your curl care.

Ouidad Curl Shaper Good As New Moisture Restoring Shampoo bottle with a tan label
Best Seller
Curl Shaper Good As New
Moisture Restoring Shampoo
3000
Moisture Cleanse Volume
Best For: Waves & Loose, 2A-2B
• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
Ouidad Curl Shaper Double Duty Weightless Cleansing Conditioner bottle with a tan label
Best Seller
Curl Shaper Double Duty
Weightless Cleansing Conditioner
3600
Moisture Condition Volume
Best For: Waves & Loose, 2A-2B
• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
Ouidad Curl Shaper Good As New Moisture Restoring Shampoo bottle with a tan label
Best Seller
Curl Shaper Good As New
Moisture Restoring Shampoo
3000
Moisture Cleanse Volume
Best For: Waves & Loose, 2A-2B
• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
Ouidad Curl Shaper Take Shape Plumping & Defining Cream jar with a tan label
Curl Shaper Take Shape
Plumping + Defining Cream
2600
Soft Hold Definition Volume
Best For: Waves & Loose, 2A-2B
• Defining cream that establishes a curl memory to help reform curls, add softness, and leave a natural, effortless finish
• Infused with moisturizing ingredients best for medium-to-thicker hair textures
• Shapes curls and builds voluminous lift while maintaining soft, natural movement
• Helps protect curls from heat and UV damage
...
Shop Collection

Overall rating: 4.310811 / 5 from 148 reviews.

AI Generated Review Summary

The Curl Shaper Memory Maker 3-in-One Revitalizing Milk is praised for its ability to boost hydration and softness, helping to reverse signs of heat and chemical damage. Customers appreciate its versatile use as a primer, conditioner, or treatment. While it is infused with beneficial ingredients like coconut milk and pro-vitamin B5, some users reported dryness or frizziness. The product is free from harmful chemicals and is vegan and cruelty-free.

Summary topics

  • Product Line (10%): Customers appreciated the Curl Shaper line, describing it as wonderful and perfect for mixed frizz day.
  • Curl Maintenance (23%): A significant number of customers stated that this product helps them maintain volume and create a consistent curl pattern.
  • Product Results (5%): It was highlighted by customers that they were impressed with the results they achieved with this product.
  • Product Scent (20%): Many customers pointed out that the product has an amazing scent, which is mentioned multiple times in the reviews.
  • Hair Condition (31%): The feedback is varied, with some users experiencing dry and frizzy hair, while others find it great for smoothing curls and straightened hair.

Review topics: ["weight","feeling","results","smells","look","texture","hair","problem","shape","fragrance","bottle","curls","volume","consistency","line","works","waves","frizz","milk","conditioner","slip","hold","definition","leave","moisture","primer","use","cream","control"].

Review highlights

  • "My hair is soft and my curls look awesome." — K F.
  • "Love this product, smells great and makes my curls feel soft and smooth" — Susan R.
  • "The thinning of my hair is gone my hair looks with good texture and looks and feels healthy." — Lindin F.

Reviews

"It leaves my hair feeling greasy."

— Julie (3/5)

Life changing!

"Through my hairdresser who informed me that Quidad only made products for curly hair, my hair looks the best it has in all my 76 years! Although my hair is curly, it never formed curls I was thought showed much detail. It’s fine and limp. That was before I took Quidad’s questionnaire and ordered their recommendations. It was life altering. All I do now is dry my short hair with a diffuser and go about my day. I even feel I will be able to let it grow a little longer now because the curls are so soft and full."

— Patty R. (5/5)

Spiral set for the day and beyond

"I love that this sets my curl in place and it holds its shape for days after, no matter if my hair is pulled up or I leave it down."

— Stasia T. (5/5)

Adds bounce and shape to curls

"Helps curls feel healthier over time. Great product, but curl definition is minimal. Really impressed with the curl definition! I don't need to use as much product as before."

— Parker (5/5)

Flexible hold with natural curl movement

"Great hold without stiffness. Keeps curls intact all day, even in damp weather. Deeply moisturizing conditioner with great slip."

— Jeremy (5/5)

Leaves hair clean, soft, and hydrated

"This gel adds hold without crunch. This product is too heavy and leaves curls flat. The fragrance is a little strong, but it works well for moisturizing my curls."

— Earlene (5/5)

Brings curls back to life

"Keeps my curls feeling hydrated without a greasy finish. Conditioner provides excellent slip, making detangling quick and painless for my curls."

— Maria P. (5/5)

Helps curls stay hydrated all day

"Amazing conditioner for my dry curls! My hair feels hydrated and soft after one use. Works well for my scalp, not for curl definition. Excellent conditioner for coarse hair."

— Brigitte (5/5)

This revitalizing milk is amazing! Instantly softe

"This revitalizing milk is amazing! Instantly softens curls, adds moisture, and helps with frizz without any heavy buildup."

— Lisa B. (5/5)

Defines curls without weighing hair down

"Lightweight leave in helps prep my curls for styling without buildup. Softens hair without creating buildup."

— Danielle K. (5/5)

Q&A