A range of Ouidad's culy hair styling products arranged on raised platforms against a gray background

Styling + Primers

Get salon-quality curls at home with award-winning primers, gels, and creams made with good-for-curl ingredients.
34 Products
34 Products
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Curl Quencher® Hydrafusion® Intense Curl Cream
Best Seller
Curl Quencher® Hydrafusion®
Intense Curl Cream
2600
Perfect For Tight Curl Types.
Hydration Definition Soft Hold
• Best-selling, nourishing cream that strengthens strands and replenishes curls with moisture
• Provides soft hold and touchable definition
• Instantly helps to eliminate dryness
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free
VitalCurl™+ Leave-In Styling Serum
VitalCurl™+
Leave-In Styling Serum
2600
Perfect For Spiral Curl Types.
Prime Hydration Moisture
• A lightweight, multi-purpose serum that hydrates while also enhancing curl definition
• Works as a targeted treatment to help restore strands overnight
• Infused with niacinamide, biotin, and peptides
• Free From: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, GlutenVegan and Cruelty-free
Advanced Climate Control® Featherlight Touch-Up Gel Cream
Advanced Climate Control®
Featherlight Touch-Up Gel Cream
2000
Perfect For All Curls Types.
Definition Medium Hold Frizz Control
• Lightweight styler that goes on dry curls and combines the soft hold of a gel with the deeply moisturizing benefits of a cream to refresh and extend your styles
• Lightweight formula is best for fine-to-medium hair textures 
• Infused with hyaluronic acid to eliminate frizz, refresh your styles and...
Advanced Climate Control® Flexible Holding Spray
Advanced Climate Control®
Flexible Holding Spray
2600
Perfect For All Curls Types.
Style Medium Hold Frizz Control
• Alcohol-free, flexible hold hairspray that helps curls stay voluminous, frizz-free, and defined without drying out strands
• Made with flexible polymers that help set curls in place with a lasting, crunch-free hold
• Use on dry, styled curls as a final step to finish any look
...
Moisture Lock™ Curl Butter
Moisture Lock™
Curl Butter
3200
Perfect For All Curls Types.
Definition Hydration Moisture
A moisturizing creamy styler that hydrates, defines, and elongates curls
Provides flexible, medium hold for all curl types while leaving curls conditioned and touchably soft
Infused with shea and mango seed butters, aloe, and avocado oil
Free from: Sulfates, Silicones, Mineral Oil, Petroleum, Gluten.
Vegan and Color Safe
...
Curl Shaper Memory Maker 3-in-One Revitalizing Milk
Curl Shaper Memory Maker
3-in-One Revitalizing Milk
3400
Perfect For Wavy Curl Types.
Refresh Prime Volume
• Multi-use formula can be used as a pre-styling primer, leave-in conditioner, or treatment
• Boosts hydration and softness to help reverse signs of heat and chemical damage
• Infused with coconut milk and pro-vitamin B5 to help restore curl definition and hair health
• Free from: Silicones, Parabens, Sulfates,...
Prime + Style Kit
Best Seller
Prime + Style Kit
3499
Perfect For All Curls Types.
Prime Style Moisture
Award-winning styling duo for hydrated, defined, and frizz-free curls
Includes two full-size best-sellers
Contains one bottle of Moisture Lock® Leave-In Conditioner, 8.5 oz and one bottle of Advanced Climate Control® Heat & Humidity Gel, 8.5oz
Made for all curl types and hair textures
Coil Infusion® Good Shape® Defining Gel
Coil Infusion® Good Shape®
Defining Gel
3000
Perfect For Coily Curl Types.
Hydration Definition Elongation
• Flake-free gel creates a defined hold for styles that last
• Infused with black castor oil and aloe to strengthen coils
• Adds rich hydration and encourages curl elongation
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free
No Sweat Post-Workout Mist
No Sweat
Post-Workout Mist
2900
Refresh Definition Color-Safe
• Invisible no-rinse formula infused with apple cider vinegar and volcanic ash to eliminate sweat and salt buildup 
• Refreshes curls, eliminates odors, and balances the scalp to help reduce inflammation
• Use between wash days or post-workout to extend your styles 
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates,...
Moisture Lock™ Extreme Hold Gel
Moisture Lock™
Extreme Hold Gel
2600
Perfect For All Curls Types.
Strong hold Hydration Moisture
• A maximum hold gel that moisturizes while helping to strenghten curls
• For all curl types and styles that need all-day hold
• Infused with good for curl ingredients like aloe vera, black castor seed oil and flaxseed oil 
• Free from: Sulfates, Silicones, Mineral Oil, Petroleum, Gluten.
...
Advanced Climate Control® Frizz-Fighting Touch-Up Balm
Advanced Climate Control®
Frizz-Fighting Touch-Up Balm
2200
Perfect For All Curls Types.
Definition Refresh Frizz Control
• Styling balm that goes on dry curls between wash days to tame frizz, redefine curls, add shine and refresh your style
• Hydrating balm best for medium-to-thick hair textures with a compact size for easy touch-ups on the go 
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls 
• Heat balm...
Unbreakable Bonds™ Mixing Drops
Unbreakable Bonds™
Mixing Drops
3000
Repair Treat Bond Repair
• Customizable drops infused with unique bond building technology can be mixed into your styling products to boost curl strength, hydrate strands, and improve the look of hair health
• Fragrance-free formula is great for sensitive scalps
• Infused with rice protein, hyaluronic acid, and vegan collagen
...
Botanical Boost™ Multi-Use Curl Foam
Botanical Boost™
Multi-Use Curl Foam
2600
Perfect For All Curls Types.
Shine Define Refresh
• Multi-use curl styling foam that can be used as a primer, air-dry styler, or a refresher to shape and enhance your curl pattern
• Provides intense hydration that defines curls without weighing them down
• Infused with aloe and pro-vitamin B5
• Ideal for thicker hair...
Coil Infusion® Soft Stretch® Priming Milk
Coil Infusion® Soft Stretch
Priming Milk
2800
Perfect For Coily Curl Types.
Hydration Prime Elongation
• Multi-action hydrating primer and leave-in treatment that helps to strengthen and prevent breakage
• Elongates curls and extends the life of your style
• Adds rich hydration and slip to coils
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and Cruelty-free
Coil Infusion® Give A Boost® Styling + Shaping Gel Cream
Coil Infusion® Give A Boost®
Styling + Shaping Gel Cream
3000
Perfect For Coily Curl Types.
Hydration Definition Elongation
• Weightless gel-cream infused with peptides and black castor oil that hydrates hair and defines coils 
• Combines the moisturizing and elongating benefits of a cream with the curl-defining benefits of a gel
• Helps to strengthen curls and lock in rich hydration
• Creates natural volume and touchable, lightweight...
Moisture Lock™ Edge Control + Pomade
Moisture Lock™
Edge Control + Pomade
2400
Perfect For All Curls Types.
Style Hydration Moisture
This clear, flake-free pomade adds strong hold and generous shine, helping to smooth edges, prevent flyaways and enhance curls
Moisturizing formula will not dry out curls or delicate edges
Can be layered to build desired hold
Infused with flaxseed and rosemary leaf oils, marshmallow root extract, biotin, and aloe
Free...

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FAQ

It depends on your curl goals. Gels provide stronger hold and shape retention, mousses add volume and bounce, and creams enhance softness and flexibility. Many curl types benefit from layering two—for example, a primer and gel for long-lasting definition, or mousse with cream for a softer, fuller look.