Ouidad Coil Infusion® Soft Stretch Priming Milk spray bottle with a purple label
Ouidad Coil Infusion® Soft Stretch Priming Milk spray bottle on a purple reflective surface
A creamy white swipe of Ouidad Coil Infusion® Soft Stretch Priming Milk curling softly against a lavender background
Back of Ouidad Coil Infusion® Soft Stretch Priming Milk spray bottle

Coil Infusion® Soft Stretch

Priming Milk
$28.00
This milky multi-action primer and leave-in treatment infuses coils with nutrients, sealing in rich moisture, while helping strengthen hair.
Hydration Prime Elongation
Best For: Coils, 4B-4C
4.6 stars (196 reviews)
30-Day Satisfaction Guarantee30-Day Satisfaction Guarantee
Curl Experts Since 1984Curl Experts Since 1984
Free Shipping on Orders $99+Free Shipping on Orders $99+
Ouidad Coil Infusion® Good Shape Defining Gel tube with a purple label
Coil Infusion® Good Shape®
Defining Gel
HydrationDefinitionElongation
8.5oz

Soft, Moisturized, and Detangled Coils

Who is it for

Coily Curls

Why you'll love it

- Multi-action hydrating primer and leave-in treatment that helps to strengthen and prevent breakage

- Elongates curls and extends the life of your style

- Adds rich hydration and slip to coils

Why it's special

Free From Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten

Curl Routine

Perfect for conditioning your coils after cleansing

Expert Curl Tip

"When coils are given the rich moisture they crave, theyre springy, voluminous, and strong! Ouidads Coil Infusion® range of nourishing products features reparative ingredients that add slip, enhance hair quality over time, and make coily curls silky-soft from the first use."

JESSICA O’BRIEN

STYLIST & EDUCATOR

Before & After Gallery

Before
After

How To Use

Apply to damp hair, comb through with the Wide-Tooth Shower Comb to evenly distribute, and layer with your favorite Ouidad styler.

Leave treatment on overnight for added hydration (use with a treatment cap if desired). Then, style as usual. Use as weekly treatment for optimal results.

Complete Your Routine

Complete your routine with other curl-loving essentials from the collection to strengthen coils & boost moisture at every step of your curl care.

Coil Infusion® Drink Up™ Cleansing Conditioner view 1
Coil Infusion® Drink Up
Cleansing Conditioner
3000
Hydration Condition Repair
Best For: Coils, 4B-4C
• Multitasking formula can be used as conditioner or a co-wash
• Infused with nourishing antioxidants to seal in rich, long-lasting hydration 
• High-slip formula that helps to strengthen hair and prevent breakage
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and Cruelty-free
...
Ouidad Coil Infusion® Triple Treat Deep Conditioner jar with a purple label
Coil Infusion® Triple Treat
Deep Conditioner
3800
Hydration Condition Repair
Best For: Coils, 4B-4C
• Best-selling deep conditioner that adds rich hydration and retains moisture
• Luxurious, high-slip formula enriches coils with reparative nutrients and hydrating botanicals
• Helps to strengthen, repair, and restore dry or damaged curls and coils
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and...
Ouidad Coil Infusion® Good Shape Defining Gel tube with a purple label
Coil Infusion® Good Shape®
Defining Gel
3000
Hydration Definition Elongation
Best For: Coils, 4B-4C
• Flake-free gel creates a defined hold for styles that last
• Infused with black castor oil and aloe to strengthen coils
• Adds rich hydration and encourages curl elongation
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free
Coil Infusion® Drink Up™ Cleansing Conditioner view 1
Coil Infusion® Drink Up
Cleansing Conditioner
3000
Hydration Condition Repair
Best For: Coils, 4B-4C
• Multitasking formula can be used as conditioner or a co-wash
• Infused with nourishing antioxidants to seal in rich, long-lasting hydration 
• High-slip formula that helps to strengthen hair and prevent breakage
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and Cruelty-free
...
Shop Collection

Overall rating: 4.5510206 / 5 from 196 reviews.

AI Generated Review Summary

Coil Infusion® Soft Stretch® Priming Milk is a multi-action hydrating primer praised for its ability to strengthen and prevent hair breakage. Customers appreciate its effectiveness in elongating curls, enhancing curl definition, and providing rich hydration. The product is also noted for its creamy texture and soft, silky feel, though some feedback on the pump mechanism is mixed.

Summary topics

  • Fragrance (23%): Many customers stated that the product smells nice and does what it is supposed to do, with a few mentioning a bad smell.
  • Product Consistency (4%): Customers raved about the great consistency of this product, which prevents frizz and allows curls to last longer.
  • Curl Definition (26%): Many customers appreciated the ability of this product to enhance and make their curls look more defined and healthy.
  • Product Texture (6%): It was reported by customers that the texture of the product is creamy and has a strong scent.
  • Priming Milk Effectiveness (9%): It was observed by customers that the priming milk is great and perfect for their hair. (Common opinion)

Review topics: ["feeling","hair","look","smells","texture","consistency","residue","curls","results","weight","formula","milk","amount","softness","style","primer","bottle","fragrance","hydration","priming milk","works","frizz","definition","moisture","shrinkage","pump","coils","slip","use","conditioner"].

Review highlights

  • "My curls look so healthy and feel so soft." — Gabby
  • "My hair is very soft and healthy looking." — Charmedleal
  • "It also makes my curls look healthy and great!" — Kate J.

Reviews

Sulfate-free wash that supports curls

"Noticeably reduces frizz, even when my hair is exposed to heat or moisture. Defines my curls beautifully without stiffness, leaving hair soft, shiny, and controlled throughout the entire day."

— David W. (5/5)

Priming Milk $28. 00 This milky multi-action primer

"Priming Milk $28. 00 This milky multi-action primer and leave-in treatment infuses coils with nutrients, sealing in rich moisture, whil"

— Priming m. (5/5)

ilk $28. 00 This milky multi-action primer and leav

"ilk $28. 00 This milky multi-action primer and leave-in treatment infuses coils with nutrients, sealing in rich mois"

— ilk p. (5/5)

Products work well together

"Excellent curl refresher for second or third day hair. Amazing moisture, but frizz control could improve. Adds volume, but curl definition is mild."

— Raisa (5/5)

Brings curls back to life

"My curls have never been this defined! This styling cream works wonders. Curls stay defined well into the evening. Prevents curls from puffing up throughout the day."

— Lyndon (5/5)

Perfect balance of moisture and control

"Delivers good results with minimal effort. Provides reliable curl definition while keeping hair soft, manageable, and free from frizz."

— Anthony J. (5/5)

great cause soft, manageable, and free from frizz.

"HAIR IS soft, manageable, and free from frizz."

— Cailin F. (5/5)

Leaves curls healthy looking

"This product has been perfect for my curly hair, it keeps my scalp clean and refreshed. Performs well even in humid environments. Does exactly what it claims for curl control."

— Nicole E. (5/5)

So good milk

"Best investment"

— Samantha K. (5/5)

High-quality curl care worth the investment

"Leaves scalp refreshed and curls smooth. Helps curls stay hydrated throughout the day."

— Timothy (5/5)

Q&A