At Ouidad, we are obsessed with designing curly hair care products that allow you to do more with less. Shampoos, conditioners, and styling products that not only help you achieve the look you want but also keep your hair healthy.
That’s why we created the Curl Therapy Collection. Formulated specifically for curls that need visible repair and renewal, the all new Curl Therapy Daily Revitalizing Scalp Serum and Curl Therapy Intense Repair Mask help restore curl strength, resilience, and hydration.
Can Curly Therapy help reduce the appearance of gray hair
Ouidad’s Curl Therapy Daily Revitalizing Scalp Serum is powered by MelanoGray™, a formulation that can help reduce the appearance of grays.
You might not only notice fewer grays, good for curl ingredients like caffeine and niacinamide can help stimulate hair follicles and support minimized shedding, making your curls look more resilient, and visibly renewed from the root.
Appropriate for daily use, this fast-absorbing, collagen-infused serum can make your hair look fuller and minimize the look of grays in just 30 days.*
Can Curl Therapy Intense Repair Mask restore my curls
Even the best hair care products and styling tools can diminish hair health over time. Add in damaging environmental factors, and you need a curly hair repair mask to make your curls look great again.
Our Curl Therapy Intense Repair Mask was designed with bond-building fiberHance™ to help moisturize and visibly repair compromised curls. Ingredients like keratin and ceramide can help restore your hair’s natural barrier.
Created for damaged or weakened curls, we recommend you use our hair repair mask every 2-3 washes to help rebuild strength without compromising your natural curl pattern. Your hair will be more elastic, resilient, and up to 2X stronger after just one use.*
Are Curl Therapy products recommended for defining tight curls?
Tight curls need moisture and essential nutrients to maintain their elasticity and definition. If you have “c-shaped” curls, it is especially important for you to keep your hair moisturized.
The Curl Therapy Intense Repair Mask, created with curly hair optimized ingredients like ceramides, can help restore your natural barrier to lock in moisture. You can use it in place of your regular conditioner every two to three washes or as a deep conditioning treatment.
If you have tight, c-shaped curls, the Curl Therapy Intense Repair Mask can provide the deep moisturizing treatment you need to rejuvenate and protect your curls.
Can the Curl Therapy Collection protect curly hair from environmental damage?
Often when people think of hair damage, they think of the effects of products and styling tools, but pollutants in the water and air can also lead to dryness, breakage, and thinning.
The Curl Therapy Intense Repair Mask, can help treat the effects of environmental damage and helps to protect your curls through key ingredients:
-
FiberHance™ bond-building technology: Strengthens your hair.
-
Keratin: Helps reinforce weakened, damaged strands.
-
Ceramides: Help to restore hair's natural barrier to lock in moisture.
Adding Ouidad’s Curl Therapy Daily Revitalizing Scalp Serum to your daily routine also helps protect your curls from environmental damage with ingredients like caffeine, niacinamide, and collagen.
Not only can the Curl Therapy Collection help protect your hair, it can help visibly repair environmental damage.
Making Curl Therapy a part of your routine
No matter your curl type, your curly hair needs to be refreshed, repaired and protected. Making Curl Therapy a part of your routine is easy:
Curl Therapy Daily Revitalizing Scalp Serum
Our scalp treatment serum can be used daily to reduce the appearance of grays and encourage the growth of thicker, fuller-looking hair.
You’ll apply the serum directly to your scalp. Start at your hairline and move to the crown, working in sections and focusing on problem areas. Use your fingertips and massage the serum into your scalp with gentle circular motions. Massaging roughly could create frizz.
Serum can be used morning or night, but using the scalp treatment serum at night gives it plenty of time to absorb while you sleep.
Curl Therapy Intense Repair Mask
If you’re wondering how often you should use our hair repair mask, you have a couple of options. You can use it every two to three days in lieu of your regular conditioner. Apply generously to your wet hair, moving from mid-lengths to the ends. Leave on for five minutes before rinsing.
You can also use it as a deeper treatment every two to three weeks. Leave the mask on, cover your hair with a plastic cap, and sit under a dryer, warm towel, or steamer for 20 minutes. Be sure to rinse thoroughly.
Give your curls some therapy
Our new Curl Therapy Collection is a complete treatment approach for your curly hair. Add it to your routine for hair that is stronger, more elastic, and visibly healthier.
*In a 2025 US Survey of 60 women between the ages of 24 and 69, 9 out of 10 said their hair looks fuller, noticed fewer visible greys, and experienced less scalp dryness and up to 98% reported reduced shedding.
*(instrumental results vs. control.
