Spring Equinox Sale

30% Off Orders $50+

Stock up on curl care made for the season. Plus spend $75+, get a FREE 2-piece Detangling Duo Set (a $40 value).

Use Code: CURLBLOOM

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One bundle. No hair-pulling decisions.

Frizz-Free Discovery Kit

Explore our most-loved essentials, expertly curated to smooth, define, and protect curls in any climate.

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Shop by Benefit

Waves and curls are left cleansed, hydrated, and voluminous with beautiful definition.

Frizz Control

Hydration

Definition

Volume

Repair

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From free gifts to curated kits, explore simple ways to get more every time you shop.

2-Piece Detangling Duo Set

FREE When You Spend $75 or more

Includes:

Advanced Climate Control All-In-One Leave-in Conditioner 8.5oz
WetbrushPro Flex Dry

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Ultimate Wash Day Discovery Kit

Start your curl journey with must-have essentials designed to help you cleanse, style, and define with ease.

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Shampoo & Conditioner

Free From:

Sulfates

Non-Water Soluble Silicones

Parabens

Mineral Oil

Formaldehydes

Phthalates

Petroleum

We’re Stylist Created, Salon Perfected, & Curl Approved.

Award-Winning, High-Performance Formulas

40+ Years of Curl Innovation

Let Curls Be Curls®

Inclusive For All Curl Patterns

Shop by Curl Type

Waves and loose S-shape curls thrive with weightless moisture and curl-enhancing care. The right blend of good-for-curl ingredients provides hydration and definition, creating volume, lift, and shape—without ever weighing hair down.

Loose & Waves

Spiral Curls

Tight Curls

Coily Curls

Curl Shaper Double Duty Weightless Cleansing Conditioner

Best Seller

Curl Shaper Double Duty

Weightless Cleansing Conditioner

3600

Perfect For Wavy Curl Types.

Moisture Condition Volume

• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...

Curl Shaper Good As New Moisture Restoring Shampoo

Best Seller

Curl Shaper Good As New

Moisture Restoring Shampoo

3000

Perfect For Wavy Curl Types.

Moisture Cleanse Volume

• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...

Curl Shaper Bounce Back Reactivating Mist

Best Seller

Curl Shaper Bounce Back

Reactivating Mist

2400

Perfect For Wavy Curl Types.

Refresh Definition Volume

• Refreshing mist infused with hyaluronic acid and pro-vitamin B5 to restore curl consistency, add shine and moisturize in between wash days
• Weightlessly moisturizes to encourage definition and boost shine
• Helps protect curls from heat and UV damage
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten...

Curl Shaper Take Shape Plumping + Defining Cream

Best Seller

Curl Shaper Take Shape

Plumping + Defining Cream

2600

Perfect For Wavy Curl Types.

Soft Hold Definition Volume

• Defining cream that establishes a curl memory to help reform curls, add softness, and leave a natural, effortless finish
• Infused with moisturizing ingredients best for medium-to-thicker hair textures
• Shapes curls and builds voluminous lift while maintaining soft, natural movement
• Helps protect curls from heat and UV damage
...

Best Seller

VitalCurl®+

Balancing Rinse Conditioner

2400

Perfect For Spiral Curl Types.

Condition Hydration Moisture

• Lightweight, moisturizing conditioner that restores essential lipids to dry hair while detangling curls
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Low pH gently retains hydration and smooths the cuticle
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...

Best Seller

VitalCurl®+ Tress Effects®

Styling Gel

2600

Perfect For Spiral Curl Types.

Definition Strong Hold Style

• Strong-hold gel that defines curls and extends the life of your style
• Memory Interlock Technology forms a lightweight lattice to hold curl patterns
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...

Best Seller

VitalCurl®+

Clear & Gentle Shampoo

2400

Perfect For Spiral Curl Types.

Cleanse Hydration Moisture

• Sulfate-free shampoo that removes buildup and excess oil without stripping curls
• Low pH gently retains hydration and helps prevent curls from getting stripped of natural oils
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral...

Best Seller

VitalCurl®+

Soft Defining Mousse

2600

Perfect For Spiral Curl Types.

Definition Medium Hold Style

• Soft, defining mousse for lightweight hold and full-bodied volume
• Smooths and adds bounce and shine to spirals without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten, Glycerin
...

Best Seller

Curl Quencher®

Moisturizing Conditioner

2400

Perfect For Tight Curl Types.

Condition Hydration Treatment

• Conditioner that infuses every strand with moisturizing extracts to replenish hydration, soften, and strengthen
• Encourages defined, uniform curl formation
• Helps to detangle and improve softness
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free

Best Seller

Curl Quencher®

Moisturizing Shampoo

2400

Perfect For Tight Curl Types.

Cleanse Hydration Moisture

• Gentle yet hydrating shampoo that gently cleanses while replenishing moisture to create the perfect foundation for shiny, defined curls
• Rehydrates from within to leave curls nourished and defined
• Safe for color-treated hair
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Glycerin
• Vegan and Cruelty-free...

Best Seller

Curl Quencher®

Moisturizing Styling Gel

2600

Perfect For Tight Curl Types.

Hydration Definition Soft Hold

• Flexible hold styling gel adds moisture and natural softness
• Infused with moisturizing extracts and essential amino acids to help smooth, strengthen and revive your natural curl pattern
• Creates definition while replenishing curls with moisture
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...

Curl Quencher® Hydrafusion® Intense Curl Cream

Best Seller

Curl Quencher® Hydrafusion®

Intense Curl Cream

2600

Perfect For Tight Curl Types.

Hydration Definition Soft Hold

Coil Infusion® Triple Treat Deep Conditioner

Best Seller

Coil Infusion® Triple Treat

Deep Conditioner

3800

Perfect For Coily Curl Types.

Hydration Condition Repair

• Best-selling deep conditioner that adds rich hydration and retains moisture
• Luxurious, high-slip formula enriches coils with reparative nutrients and hydrating botanicals
• Helps to strengthen, repair, and restore dry or damaged curls and coils
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and...

Coil Infusion® Good Shape®

Defining Gel

3000

Perfect For Coily Curl Types.

Hydration Definition Elongation

Coil Infusion® Drink Up

Cleansing Conditioner

3000

Perfect For Coily Curl Types.

Hydration Condition Repair

• Multitasking formula can be used as conditioner or a co-wash
• Infused with nourishing antioxidants to seal in rich, long-lasting hydration
• High-slip formula that helps to strengthen hair and prevent breakage
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and Cruelty-free
...

Coil Infusion® Give A Boost®

Styling + Shaping Gel Cream

3000

Perfect For Coily Curl Types.

Hydration Definition Elongation

• Weightless gel-cream infused with peptides and black castor oil that hydrates hair and defines coils
• Combines the moisturizing and elongating benefits of a cream with the curl-defining benefits of a gel
• Helps to strengthen curls and lock in rich hydration
• Creates natural volume and touchable, lightweight...

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Curl Confidence from The Curl Experts®

Check out these videos to see our products in action.

Tried, Tested & Trusted

Top-rated professional formulas for exceptional curls.

Advanced Climate Control® Heat & Humidity Gel

Best Seller

Advanced Climate Control®

Heat & Humidity Gel

2600

Perfect For All Curls Types.

Definition Medium Hold Frizz Control

• Award-winning, crunch-free gel, infused with ceramides, that defines curls with a touchable, flexible hold
• Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...

Best Seller

Curl Quencher®

Moisturizing Conditioner

2400

Perfect For Tight Curl Types.

Condition Hydration Treatment

Best Seller

Curl Shaper Double Duty

Weightless Cleansing Conditioner

3600

Perfect For Wavy Curl Types.

Moisture Condition Volume

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Curl Talk

How to Strengthen Curly Hair with Ouidad's Curl Therapy Collection

At Ouidad, we are obsessed with designing curly hair care products that allow you to do more with less. Shampoos, conditioners, and styling products that...

How to Stop Frizz in Any Climate: The Complete Curl Routine Guide

Discover Ouidad's 5-step curl routine using Advanced Climate Control to stop frizz and maintain defined curls in any climate, from dry to high humidity....

Curl Plopping 101

Chances are you've heard of plopping-but what exactly does it mean, you wonder? The go-to practice for so many curly girls might be something...

More Curl Talk

30% Off Orders $50+

Frizz-Free Discovery Kit

Shop by Benefit

More Ways to Shop

Advanced Climate Control All-In-One Leave-in Conditioner 8.5oz

WetbrushPro Flex Dry

Shop by Categories

We’re Stylist Created, Salon Perfected, & Curl Approved.

Shop by Curl Type

Curl Quiz

Curl Confidence from The Curl Experts®

Tried, Tested & Trusted

Curl Talk

Show Your Curls Some Love With 20% OFF

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