Curl Shaper Memory Maker

3-in-One Revitalizing Milk
$34.00
This 3-in-1 can be used as a primer, leave-in conditioner or treatment to revitalize curl definition and memory.
Refresh Prime Volume
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Curl Shaper Wash Day Bundle
Curl Shaper®
Curl Shaper® Wash Day Bundle
$95.00
8.5oz

Revitalized, Moisturized, and Defined Curls

Who is it for

Loose Curls & Waves

Why you'll love it

- Multi-use formula can be used as a pre-styling primer, leave-in conditioner, or treatment

- Boosts hydration and softness to help reverse signs of heat and chemical damage

- Infused with coconut milk and pro-vitamin B5 to help restore curl definition and hair health

Why it's special

Free From Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten

Curl Routine

Perfect for priming hair before styling

Expert Curl Tip

“With an array of textures—from subtle waves to soft, elongated S-pattern curls—the loose curl type needs light hydration, curl encouragement, and slight definition. The Ouidad Curl Shaper® range does just that, while helping to achieve a carefree, lived-in look.”​​
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CHADWICK PENDLEY

STYLIST

Before & After Gallery

Before
After

How To Use

As a primer: Apply to damp hair, comb through with the Wide-Tooth Shower Comb, and layer with your favorite Ouidad styler.

As a leave-in treatment or leave-in conditioner: Apply to clean hair in sections to evenly distribute. Leave treatment on overnight (use with a treatment cap if desired). Then, style as usual. Use as weekly treatment for optimal results.

Complete Your Routine

Complete your routine with other curl-loving essentials from the collection to add volume & boost moisture at every step of your curl care.

Curl Shaper Good As New Moisture Restoring Shampoo
Best Seller
Curl Shaper Good As New
Moisture Restoring Shampoo
3000
Perfect For Wavy Curl Types.
Moisture Cleanse Volume
• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
Curl Shaper Double Duty Weightless Cleansing Conditioner
Best Seller
Curl Shaper Double Duty
Weightless Cleansing Conditioner
3600
Perfect For Wavy Curl Types.
Moisture Condition Volume
• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
Curl Shaper Good As New Moisture Restoring Shampoo
Best Seller
Curl Shaper Good As New
Moisture Restoring Shampoo
3000
Perfect For Wavy Curl Types.
Moisture Cleanse Volume
• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
Curl Shaper Bounce Back Reactivating Mist
Curl Shaper Bounce Back
Reactivating Mist
2400
Perfect For Wavy Curl Types.
Refresh Definition Volume
• Refreshing mist infused with hyaluronic acid and pro-vitamin B5 to restore curl consistency, add shine and moisturize in between wash days
• Weightlessly moisturizes to encourage definition and boost shine
• Helps protect curls from heat and UV damage
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten...
Shop Collection

Overall rating: 4.529412 / 5 from 221 reviews.

AI Generated Review Summary

The Curl Shaper Memory Maker 3-in-One Revitalizing Milk is praised for its ability to boost hydration and softness, helping to reverse signs of heat and chemical damage. Customers appreciate its versatile use as a primer, conditioner, or treatment. While it is infused with beneficial ingredients like coconut milk and pro-vitamin B5, some users reported dryness or frizziness. The product is free from harmful chemicals and is vegan and cruelty-free.

Summary topics

  • Product Line: 10%
  • Curl Maintenance: 23%
  • Product Results: 5%
  • Product Scent: 20%
  • Hair Condition: 31%

Review topics: [volume, results, weight, smells, improvement, feeling, fragrance, problem, texture, residue, consistency, line, formula, look, bottle, use, hair, shape, works, curls, waves, milk, hold, frizz, conditioner, moisture, definition, slip, stay, mousse].

Review highlights

  • "My hair is soft and my curls look awesome." — K F.
  • "Love this product, smells great and makes my curls feel soft and smooth" — Susan R.
  • "The thinning of my hair is gone my hair looks with good texture and looks and feels healthy." — Lindin F.

Reviews

Soft, bouncy curls that last all day

"Deep clean product, but slightly drying. This gel adds hold without crunch. Good product, but it didn't work well on my thick, coily hair."

— Francheska S. (5/5)

Great option for boosting curl volume

"Excellent curl refresher for second or third day hair. Brings my curls back to life between wash days. Great styling gel. My curls stay bouncy all day without feeling crunchy."

— Paloma (5/5)

Lightweight leave-in for shine and control

"Strong fragrance, but conditioner works well. Deep clean product, but slightly drying. I like this product, but I think my curls need something a little more moisturizing."

— Iker Y. (5/5)

Easy introduction to curl routines

"Excellent for dry curls. It gives my hair the moisture it needs without making it greasy. Fantastic for dry curls. Hair stays smooth all day. Not the best for my hair texture. It left my curls feeling weighed down."

— Sharie (5/5)

Lightweight formula that defines curls

"Really impressed with the curl definition! I don't need to use as much product as before. Curls stay smoother longer than expected. Helps curls look more defined and smooth."

— Nathalie (5/5)

Products work well together

"This styling mousse provides great volume and a light hold. Perfect for my curly hair. My curls feel hydrated and defined after using this conditioner. Leaves my curls looking healthy and well nourished."

— Eleanor (5/5)

This is amazing 👏

"I have very dry and loose wavy curls. I was looking for something to bring the dull loose waves back to life and this stuff works like a charm. I use it as a primer and a conditioner in the shower."

— Tiffany K. (5/5)

Leaves curls soft and manageable

"My curls are defined but not too stiff, which is exactly what I wanted from a styling cream. Soft, defined curls after conditioning. Good choice for daily styling routines."

— Shamika (5/5)

Texturizing spray for beachy waves

"The product doesn't lather much, but it leaves my hair feeling super soft. Does not dry out my hair, which is rare for a curl focused cleansing product. Works well for my scalp, not for curl definition."

— Delinda S. (5/5)

Reduces frizz while keeping curl shape

"Defined curls, but I want more volume. I really liked the texture of this product. It wasn't too heavy for my fine curls. Does not weigh down my hair, even with multiple applications."

— Arlinda (5/5)

Q&A