Shop All by Curl Type

Heat & Humidity Gel

2600

Perfect For All Curls Types.

Definition Medium Hold Frizz Control

• Award-winning, crunch-free gel, infused with ceramides, that defines curls with a touchable, flexible hold
• Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...

Advanced Climate Control® Defrizzing Conditioner

Best Seller

Defrizzing Conditioner

7000

Perfect For All Curls Types.

Condition Hydration Frizz Control

• Creamy, nourishing conditioner infused with ceramides that locks in moisture and enhances natural texture
• Anti-Frizz Nano Technology® provides a frizz free foundation to stop frizz before it starts
• Encourages curl definition by smoothing frizz and locking out humidity
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral...

Advanced Climate Control® Heat & Humidity Gel - Stronger Hold

Best Seller

Heat & Humidity Gel - Stronger Hold

2600

Perfect For All Curls Types.

Definition Strong Hold Frizz Control

• Award-winning gel infused with ceramides that defines curls with a strong, long-lasting hold
• Prevents frizz, flyaways, and excess volume
• Helps protect against damage
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free...

Advanced Climate Control® Defrizzing Shampoo

Best Seller

Defrizzing Shampoo

7000

Perfect For All Curls Types.

Cleanse Hydration Frizz Control

• Gentle, sulfate-free shampoo infused with ceramides that cleanses, removes dirt, and excess oil without stripping curls
• Anti-Frizz Nano Technology® provides a frizz free foundation to stop frizz before it starts
• Safe for color-treated hair
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten...

Advanced Climate Control® Featherlight Styling Cream

Best Seller

Featherlight Styling Cream

2600

Perfect For All Curls Types.

Definition Soft Hold Frizz Control

• Best-selling styling cream infused with lightweight oils that creates soft, flexible definition for an effortless finish and touchable curls
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Nourishes and hydrates dry, damaged hair while eliminating frizz
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral...

Advanced Climate Control® Frizz-Fighting Hydrating Mask

Sold out

Best Seller

Frizz-Fighting Hydrating Mask

4400

Perfect For All Curls Types.

Repair Hydration Frizz Control

• Hair mask infused with good-for-curl ingredients like vitamin C and castor oil, that defines, strengthens, and adds balanced moisture for lasting curl definition
• Anti-Frizz Nano Technology® locks moisture in and humidity out so curls stay defined and frizz-free
• Helps to repair curls, nourish, and hydrate to provide...

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Coil Infusion™

Best Seller

Coil Infusion® Triple Treat

Deep Conditioner

3800

Perfect For Coily Curls Types.

Hydration Condition Repair

• Best-selling deep conditioner that adds rich hydration and retains moisture
• Luxurious, high-slip formula enriches coils with reparative nutrients and hydrating botanicals
• Helps to strengthen, repair, and restore dry or damaged curls and coils
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and...

Coil Infusion® Good Shape®

Defining Gel

3000

Perfect For Coily Curls Types.

Hydration Definition Elongation

Coil Infusion® Give A Boost®

Styling + Shaping Gel Cream

3000

Perfect For Coily Curls Types.

Hydration Definition Elongation

• Weightless gel-cream infused with peptides and black castor oil that hydrates hair and defines coils
• Combines the moisturizing and elongating benefits of a cream with the curl-defining benefits of a gel
• Helps to strengthen curls and lock in rich hydration
• Creates natural volume and touchable, lightweight...

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Curl Quencher®

Best Seller

Moisturizing Conditioner

6000

Perfect For Tight Curls Types.

Condition Hydration Treatment

• Conditioner that infuses every strand with moisturizing extracts to replenish hydration, soften, and strengthen
• Encourages defined, uniform curl formation
• Helps to detangle and improve softness
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free

Best Seller

Moisturizing Shampoo

6000

Perfect For Tight Curls Types.

Cleanse Hydration Moisture

• Gentle yet hydrating shampoo that gently cleanses while replenishing moisture to create the perfect foundation for shiny, defined curls
• Rehydrates from within to leave curls nourished and defined
• Safe for color-treated hair
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Glycerin
• Vegan and Cruelty-free...

Best Seller

Moisturizing Styling Gel

7500

Perfect For Tight Curls Types.

Hydration Definition Soft Hold

• Flexible hold styling gel adds moisture and natural softness
• Infused with moisturizing extracts and essential amino acids to help smooth, strengthen and revive your natural curl pattern
• Creates definition while replenishing curls with moisture
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...

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Curl Shaper

Best Seller

Curl Shaper Double Duty

Weightless Cleansing Conditioner

7000

Perfect For Wavy Curls Types.

Moisture Condition Volume

• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...

Curl Shaper Good As New Moisture Restoring Shampoo

Best Seller

Curl Shaper Good As New

Moisture Restoring Shampoo

7000

Perfect For Wavy Curls Types.

Moisture Cleanse Volume

• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...

Curl Shaper Bounce Back Reactivating Mist

Best Seller

Curl Shaper Bounce Back

Reactivating Mist

2400

Perfect For Wavy Curls Types.

Refresh Definition Volume

• Refreshing mist infused with hyaluronic acid and pro-vitamin B5 to restore curl consistency, add shine and moisturize in between wash days
• Weightlessly moisturizes to encourage definition and boost shine
• Helps protect curls from heat and UV damage
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten...

Curl Shaper Take Shape Plumping + Defining Cream

Best Seller

Curl Shaper Take Shape

Plumping + Defining Cream

2600

Perfect For Wavy Curls Types.

Soft Hold Definition Volume

• Defining cream that establishes a curl memory to help reform curls, add softness, and leave a natural, effortless finish
• Infused with moisturizing ingredients best for medium-to-thicker hair textures
• Shapes curls and builds voluminous lift while maintaining soft, natural movement
• Helps protect curls from heat and UV damage
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Curl Shaper Memory Maker

3-in-One Revitalizing Milk

3400

Perfect For Wavy Curls Types.

Refresh Prime Volume

• Multi-use formula can be used as a pre-styling primer, leave-in conditioner, or treatment
• Boosts hydration and softness to help reverse signs of heat and chemical damage
• Infused with coconut milk and pro-vitamin B5 to help restore curl definition and hair health
• Free from: Silicones, Parabens, Sulfates,...

Curl Shaper Out of Thin (H)air

Volumizing Jelly

2600

Perfect For Wavy Curls Types.

Soft Hold Definition Volume

• Lightweight styling jelly that encourages curl formation and adds volume
• Infused with aloe and styling polymers to weightlessly define curls while adding crunch-free body
• Creates a soft hold for an effortless finish
• Perfect for those with fine-to-medium textures
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates,...

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Vitalcurl®+

Best Seller

Balancing Rinse Conditioner

7000

Perfect For Spiral Curls Types.

Condition Hydration Moisture

• Lightweight, moisturizing conditioner that restores essential lipids to dry hair while detangling curls
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Low pH gently retains hydration and smooths the cuticle
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...

Best Seller

VitalCurl®+ Tress Effects®

Styling Gel

7500

Perfect For Spiral Curls Types.

Definition Strong Hold Style

• Strong-hold gel that defines curls and extends the life of your style
• Memory Interlock Technology forms a lightweight lattice to hold curl patterns
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...

Best Seller

Clear & Gentle Shampoo

7000

Perfect For Spiral Curls Types.

Cleanse Hydration Moisture

• Sulfate-free shampoo that removes buildup and excess oil without stripping curls
• Low pH gently retains hydration and helps prevent curls from getting stripped of natural oils
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral...

Best Seller

Soft Defining Mousse

2600

Perfect For Spiral Curls Types.

Definition Medium Hold Style

• Soft, defining mousse for lightweight hold and full-bodied volume
• Smooths and adds bounce and shine to spirals without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten, Glycerin
...

VitalCurl®+ Define & Shine Styling Gel-Cream

Best Seller

VitalCurl®+ Define & Shine

Styling Gel-Cream

2600

Perfect For Spiral Curls Types.

Definition Medium Hold Style

• Styling gel cream that adds lightweight moisture and definition to curls
• Creates a soft, bouncy, lived-in look without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten...

VitalCurl™+

Leave-In Styling Serum

2600

Perfect For Spiral Curls Types.

Prime Hydration Moisture

• A lightweight, multi-purpose serum that hydrates while also enhancing curl definition
• Works as a targeted treatment to help restore strands overnight
• Infused with niacinamide, biotin, and peptides
• Free From: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, GlutenVegan and Cruelty-free

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Moisture Lock

Best Seller

Moisture Lock®

Leave-In Conditioner

7000

Perfect For All Curls Types.

Prime Hydration Moisture

• Best-selling leave-in conditioner that adds hydration and primes curls for styling
• Weightless, breathable formula infused with prickly pear and green tea to seal in nourishment and encourage curl formation
• Prevents frizz, promotes shine, and adds slip for easy detangling before styling
• Free from: Non-Water Soluble Silicones,...

Moisture Lock™ Ultra-Nourishing Intense Hydrating Mask

Best Seller

Ultra-Nourishing Intense Hydrating Mask

3200

Perfect For All Curls Types.

Repair Hydration Moisture

• Hair mask infused with argan oil that replenishes moisture and essential nutrients for stronger, repaired curls
• Creamy formula with slip that detangles hair to help prevent breakage
• Restores softness, elasticity, and shine
• Free from: Non-Water Soluble Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan...

Moisture Lock™ Ultra-Nourishing Cleansing Oil Shampoo

Best Seller

Ultra-Nourishing Cleansing Oil Shampoo

7500

Perfect For All Curls Types.

Cleanse Hydration Moisture

• Made with a blend of hydrating oils and mafura butter, this oil-based shampoo gently cleanses without stripping moisture and nourishes strands to help rehydrate dry, damaged curls.
• Infused with passionfruit and açaí berry oils that mimic hair's natural oils to cleanse and rehydrate dry, damaged curls
...

Moisture Lock™ Whipped Curls® Daily Conditioner & Primer

Best Seller

Whipped Curls® Daily Conditioner & Primer

2600

Perfect For All Curls Types.

Prime Hydration Moisture

• Made with shea butter, glycerin, and a triple olive oil blend, this multi-tasking formula deeply moisturizes curls and can be used as a conditioner or styling primer.
• Infused with green tea and good-for-curl oils to restore softness and hydration
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum...

Moisture Lock™ Mongongo Oil Multi-Use Curl Treatment

Best Seller

Mongongo Oil Multi-Use Curl Treatment

3800

Perfect For All Curls Types.

Repair Hydration Moisture

• Multi-use, fast absorbing oil designed to add brilliant shine to all curl types
• Mongongo oil is rich in essential fatty acids to help improve hair health
• Forms a protective barrier to lock in moisture and help prevent damage from styling
• Free from: Silicones, Parabens, Sulfates, Mineral...

Curl Butter

3200

Perfect For All Curls Types.

Definition Hydration Moisture

A moisturizing creamy styler that hydrates, defines, and elongates curls
Provides flexible, medium hold for all curl types while leaving curls conditioned and touchably soft
Infused with shea and mango seed butters, aloe, and avocado oil
Free from: Sulfates, Silicones, Mineral Oil, Petroleum, Gluten.
Vegan and Color Safe
...

Extreme Hold Gel

2600

Perfect For All Curls Types.

Strong hold Hydration Moisture

• A maximum hold gel that moisturizes while helping to strenghten curls
• For all curl types and styles that need all-day hold
• Infused with good for curl ingredients like aloe vera, black castor seed oil and flaxseed oil
• Free from: Sulfates, Silicones, Mineral Oil, Petroleum, Gluten.
...

Edge Control + Pomade

2400

Perfect For All Curls Types.

Style Hydration Moisture

This clear, flake-free pomade adds strong hold and generous shine, helping to smooth edges, prevent flyaways and enhance curls
Moisturizing formula will not dry out curls or delicate edges
Can be layered to build desired hold
Infused with flaxseed and rosemary leaf oils, marshmallow root extract, biotin, and aloe
Free...

Ultimate Hydration Wash Day Bundle

8300

Perfect For All Curls Types.

Cleanse Condition Style

• Moisture-locking ingredients to leave curls soft, defined, and intensely hydrated.
• Includes: Ultra-Nourishing Cleansing Oil Shampoo 8.5oz, Intense Hydrating Mask 7.8oz, Leave-In Conditioner 8.5oz, and Extreme Hold Gel 11oz.
• 25% off savings
• Final sale, no returns

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Kits

Best Seller

Prime + Style Kit

Perfect For All Curls Types.

Prime Style Moisture

3499

Award-winning styling duo for hydrated, defined, and frizz-free curls
Includes two full-size best-sellers
Contains one bottle of Moisture Lock® Leave-In Conditioner, 8.5 oz and one bottle of Advanced Climate Control® Heat & Humidity Gel, 8.5oz
Made for all curl types and hair textures

Perfect For All Curls Types.

4400

Get defined, frizz-free curls that last with this trio of best-sellers.
• Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Includes full size: Advanced Climate Control® Shampoo, Conditioner, and Ge1
• 40% off savings
...

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Bundles

Curl Quencher® Wash Day Bundle

5600

Perfect For Tight Curls Types.

Cleanse Condition Style

Ultimate Hydration Wash Day Bundle

8300

Perfect For All Curls Types.

Cleanse Condition Style

• Moisture-locking ingredients to leave curls soft, defined, and intensely hydrated.
• Includes: Ultra-Nourishing Cleansing Oil Shampoo 8.5oz, Intense Hydrating Mask 7.8oz, Leave-In Conditioner 8.5oz, and Extreme Hold Gel 11oz.
• 25% off savings
• Final sale, no returns

Best Seller

Prime + Style Kit

Perfect For All Curls Types.

Prime Style Moisture

3499

Award-winning styling duo for hydrated, defined, and frizz-free curls
Includes two full-size best-sellers
Contains one bottle of Moisture Lock® Leave-In Conditioner, 8.5 oz and one bottle of Advanced Climate Control® Heat & Humidity Gel, 8.5oz
Made for all curl types and hair textures

Perfect For All Curls Types.

4400

Get defined, frizz-free curls that last with this trio of best-sellers.
• Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Includes full size: Advanced Climate Control® Shampoo, Conditioner, and Ge1
• 40% off savings
...