Long, lithe, and lovely, the loose curl bends in gentle s-shaped curves.
Think: beaches, Sunday mornings, finger twirls. Easy, playful, and fluid, the loose curl is best kept happy with airy sprays and volume-boosting foams. The loose curl needs light ingredients and nourishing hydrators that create fullness and lift—too much weight and these waves fall flat.
Our amplifying range of specially formulated products allows your loose curls to be effortlessly exquisite—with movement, texture, and bounce.
LOOSE CURLS NEED VOLUME
“With an array of textures—from subtle waves to soft, elongated s-pattern curls—the loose curl type needs light hydration, curl encouragement, and slight definition. Ouidad’s PlayCurl range does just that, while helping to achieve a lived in, carefree look.”
— CHADWICK PENDLEY, OUIDAD MASTER ARTISTIC EDUCATOR
Natural Proteins (like Hydrolyzed Wheat and body-boosting Silk) strengthen even the finest of curls, building voluminous lift and silky movement.
Lightweight Polymers define, accentuate, and embrace your natural curl pattern with light, touchable hold.
Botanical Humectants (like Arnica, Rosemary, and Green Tea) infuse moisture and shine into each curl, activating curl formation and promoting hair health.
The loose curl strand ripples with lazy waves. Never predictable, its shape varies from curl to curl, and is often flatter at the crown. Our ingredients nourish deeply to boost curls’ natural curves.
Never weighed down, curls are full and voluminous, with boundless body and inner strength.
Body-building, moisture-boosting: Our weightless formulas are made with advanced volumizing ingredients to amplify healthy waves from the inside out.
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