Curl Talk

Celebrate Mother’s Day with Ouidad’s curated curly hair gift sets. Perfect for every curl type, these bundles promise frizz-free, defined, gorgeous hair!.

Learn how Ouidad became one of the best brands for curly hair—pioneering curl care, empowering communities, and redefining beauty standards for four decades.

Are your beautiful curls craving a little extra bounce and shine? If your hair feels a bit weighed down or less defined than usual,...

. It’s that time of year! If you’ve been searching for the perfect haircare gifts for your curly hair friends and family, look no...

It’s no secret that frizz happens year-round, and anyone with waves, curls, and coils can be particularly prone to frizz due to the unique...

It’s no secret that when it comes to curly hair, finding the perfect balance of products to use is the key to achieving your...

Our Expertise With the Best Natural Hair Ingredients. With more than 30 years of experience as The Curl Experts®, Ouidad is proud to have...

As someone with curly hair, you may be constantly searching for ways to keep your curls strong, soft, and defined. Things like changes in...

Spring is a great time to refresh your haircare routine and give your curls the love and attention they deserve. But with so many different products and techniques...