NEW: Curl Shaper Collection

Who's That Curl?

The Curl Shaper Collection takes the guesswork out of curls. Created for wavy hair, loose curls, and everything in between, consistency, definition and volume are no longer a question mark.

Introducing The Curl Shaper Collection - Created for wavy hair, loose curls, and everything in between. Discover Your Curl Potential

When it comes to curls, there’s no one size fits all approach. We know that no two curls are the same, and it can be frustrating to navigate hair that’s not quite curly and not quite straight. That’s why we created Curl Shaper™, specifically formulated for your hair texture with curl-friendly ingredients—you’ll finally discover styling solutions that work for you.


Good As New Moisture Restoring Shampoo

Curl Conundrum: “No matter how many styling products I use, my curls are still not defined.”

Good-as-New-Shampoo

Consistently shaped curls start in the shower. While frequent cleansing can deplete strands of essential oils, this oil-based shampoo is gentle enough for daily use and won’t leave strands greasy or weighed down. It mimics your hairs’ natural oils to cleanse, hydrate, and refresh loose curls, restoring essential moisture as you wash.

  1. New
     Curl Shaper™ Good As New Moisture Restoring Shampoo
    Curl Shaper™ Good As New Moisture Restoring Shampoo
    $12.00 - $52.00

Double Duty Weightless Cleansing Conditioner

Curl Conundrum: “I avoid heavy conditioners that weigh my curls down.”

Double-Duty-Conditioner

Dry curls can fall flat, too. This featherlight formula can be used in place of a shampoo for a gentle moisturizing cleanse, or as a conditioner to boost hydration and manageability. It removes dirt, oil, and buildup while also nourishing to enhance definition and your natural curl pattern.

  1. New
    Curl Shaper™ Double Duty Weightless Cleansing Conditioner
    Curl Shaper™ Double Duty Weightless Cleansing Conditioner
    $12.00 - $46.00

Memory Maker 3-in-One Revitalizing Milk

Curl Conundrum: “I try layering styling products to find my perfect curl cocktail—no luck.”

Memory-Maker

Curls need to be properly prepped before they are styled. Infuse hydration and encourage curl definition by applying this pre-styling primer—or use it as a leave-in conditioner or treatment to revitalize and restore dry, stretched-out curls.

  1. New
    Curl Shaper™ Memory Maker 3-in-One Revitalizing Milk
    Curl Shaper™ Memory Maker 3-in-One Revitalizing Milk
    $12.00 - $34.00

Out of Thin (H)air Volumizing Jelly

Curl Conundrum: “When I use styling products to try to enhance my finer curls, my hair falls flat.”

Out-of-Thin

Styling products with certain oils and waxes can be too heavy for finer curls. This light-as-air jelly activates loose curls for smooth definition, volume, and hold without weighing them down. Curls are left soft and defined, without any crunch.

  1. New
    Curl Shaper™ Out Of Thin (H)air Volumizing Jelly
    Curl Shaper™ Out Of Thin (H)air Volumizing Jelly
    $26.00

Take Shape Plumping + Defining Cream

Curl Conundrum: “My thick curls are so dry but heavy styling creams don’t do the trick.”

Take-Shape

Medium-to-thick textures need more moisture, but heavy is not always better. When loose curls lose their shape, this lightweight cream builds body and definition from the inside out. It establishes a curl memory so curls can reform, giving you soft, natural-looking movement every time.

  1. New
    Curl Shaper™ Take Shape Plumping + Defining Cream
    Curl Shaper™ Take Shape Plumping + Defining Cream
    $26.00

Bounce Back Reactivating Mist

Curl Conundrum: “My curls look great on day-one, but by day-two and three they are stretched out and frizzy.”

Bounce-Back-Mist_Stack

Dehydrated curls and waves tend to wilt. Bring second- and third-day strands back to life with this spray that combines the benefits of a curl refresher and a leave-in conditioner. It gives an energizing boost of moisture to restore curl definition back to its day-one glory.

  1. New
    Curl Shaper™ Bounce Back Reactivating Mist
    Curl Shaper™ Bounce Back Reactivating Mist
    $12.00 - $24.00
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