NEW: Curl Shaper™ Collection
Who's That Curl?
The Curl Shaper™ Collection takes the guesswork out of curls. Created for wavy hair, loose curls, and everything in between, consistency, definition and volume are no longer a question mark.
When it comes to curls, there’s no one size fits all approach. We know that no two curls are the same, and it can be frustrating to navigate hair that’s not quite curly and not quite straight. That’s why we created Curl Shaper™, specifically formulated for your hair texture with curl-friendly ingredients—you’ll finally discover styling solutions that work for you.
Good As New Moisture Restoring Shampoo
Curl Conundrum: “No matter how many styling products I use, my curls are still not defined.”
Consistently shaped curls start in the shower. While frequent cleansing can deplete strands of essential oils, this oil-based shampoo is gentle enough for daily use and won’t leave strands greasy or weighed down. It mimics your hairs’ natural oils to cleanse, hydrate, and refresh loose curls, restoring essential moisture as you wash.
Double Duty Weightless Cleansing Conditioner
Curl Conundrum: “I avoid heavy conditioners that weigh my curls down.”
Dry curls can fall flat, too. This featherlight formula can be used in place of a shampoo for a gentle moisturizing cleanse, or as a conditioner to boost hydration and manageability. It removes dirt, oil, and buildup while also nourishing to enhance definition and your natural curl pattern.
Memory Maker 3-in-One Revitalizing Milk
Curl Conundrum: “I try layering styling products to find my perfect curl cocktail—no luck.”
Curls need to be properly prepped before they are styled. Infuse hydration and encourage curl definition by applying this pre-styling primer—or use it as a leave-in conditioner or treatment to revitalize and restore dry, stretched-out curls.
Out of Thin (H)air Volumizing Jelly
Curl Conundrum: “When I use styling products to try to enhance my finer curls, my hair falls flat.”
Styling products with certain oils and waxes can be too heavy for finer curls. This light-as-air jelly activates loose curls for smooth definition, volume, and hold without weighing them down. Curls are left soft and defined, without any crunch.
Take Shape Plumping + Defining Cream
Curl Conundrum: “My thick curls are so dry but heavy styling creams don’t do the trick.”
Medium-to-thick textures need more moisture, but heavy is not always better. When loose curls lose their shape, this lightweight cream builds body and definition from the inside out. It establishes a curl memory so curls can reform, giving you soft, natural-looking movement every time.
Bounce Back Reactivating Mist
Curl Conundrum: “My curls look great on day-one, but by day-two and three they are stretched out and frizzy.”
Dehydrated curls and waves tend to wilt. Bring second- and third-day strands back to life with this spray that combines the benefits of a curl refresher and a leave-in conditioner. It gives an energizing boost of moisture to restore curl definition back to its day-one glory.