Are your curls looking a little lackluster? Is your hair in need of some shine and luster?<br />Curly hair is naturally drier, so it’s not just you. Its curved shape makes it difficult for natural shine-enhancing oils that your scalp produces to travel along the hair shaft. So, that's why if you skimp on hydrating and treating your curls, they can quickly become dull—especially when you add in other external factors like air pollution, UV rays, and heat styling.<br />Introducing Ouidad’s NEW Hello Shine™ Glossy Treatment Mask<br />Whether your curls are color-treated or not, our Hello Shine™ Glossy Treatment Mask is the perfect solution. It’s a silicone-free shiny hair treatment mask that moisturizes, smooths, and adds an incredible gloss-like shine to hair. This shine-enhancing mask is formulated with olive oil (a natural alternative to silicones), as well as maracuja, jojoba, argan, and sunflower oils—a quartet of hair nourishing oils that work together to boost shine and seal in moisture. It’s also infused with pro-vitamin B5 (otherwise known as panthenol), an ingredient that builds a thin coat of moisture along the surface of the hair, adding shine and softness. Rounding out the formula is shea butter which has amazing hydrating, detangling, and nourishing properties.<br /><br />Why Will Your Curls Love This Product?<br />You can incorporate Hello Shine™ Glossy Treatment Mask as a weekly treatment to add luster and vibrancy to your curls, or it can be swapped in for your regular conditioner. Packed with moisturizing and shine-enhancing ingredients that work to seal in moisture, detangle, and leave curls with a high-shine topcoat finish, it’s the perfect addition to your hair routine.<br />If you have color-treated curls, you can also incorporate our NEW Tone It Away™ Purple Shampoo and Curl Tone™ Anti-Brass Conditioning Mask, two breakthrough formulas that join this shine-enhancing mask to help extend color vibrancy, prevent fading, and nourish all curl types.