Curl Talk

Chances are you've heard of plopping-but what exactly does it mean, you wonder? The go-to practice for so many curly girls might be something...

Learn how to refresh curly hair with Ouidad’s curl refresher sprays, anti-frizz serums, and treatments that bring shine and definition back—no wash required.

Discover the best Ouidad gels and creams for men’s curly hair. Get tips by curl type—waves, spirals, or coils—for simple, effective styling.

Shop Ouidad’s limited edition curly hair gift sets for frizz-free, defined, and healthy curls—perfect holiday gifts for every curl type and style.

Hydrate, define, and refresh every curl type with the Moisture Lock™ Collection—lightweight formulas that fight frizz, detangle, and deliver lasting softness.

Learn how to care for wavy hair types 2A, 2B, and 2C. Get styling tips, routines, and product picks for soft, defined, frizz-free waves....

Discover how to care for coily hair with tips, product picks, and routines for Type 4 curls—4A, 4B, and 4C—year-round.

Discover the best wavy hair routine with 7 easy steps, expert tips, and Ouidad favorites to keep your waves hydrated, defined, and frizz-free.

Celebrate your coils with versatile coily hairstyles for every occasion—plus tips and products for lasting moisture, strength, and shine. .