Curly Hair Routine 101

What is Porosity? If you have curls, you’ve probably heard the word “porosity”. But what does it really mean? We consulted with Ouidad Artistic Educator, Genevieve Rosemary, to find out. In short porosity is your hair's ability to absorb and retain moisture—and it affects how your hair ...

Chances are you’ve heard of plopping—but what exactly does it mean, you wonder? The go-to practice for so many curly girls might be something worth adding to your styling routine. The result? Beautiful bouncy coils, defined (and frizz-free) fresh off of wash day. So, What Exactly is Plopping?  ...

Have you ever put serious thought into the shampoo and conditioner you use? We tend to overlook these steps, but the key to consistent curls really starts with what you reach for in the shower. Using the right shampoo and conditioner for our strands is much like choosing the correct skincare product ...

By now, you’ve probably heard about our new Scalp + Hair collection—four targeted treatments that are made to supercharge your curls and give them the best foundation to flourish. But you may be asking yourself: “How do I use these?”. We got you. Here’s a step-by-step guide on how to apply ...

Irinel here; Ouidad’s Brand Ambassador! Let’s face it, this quarantine has taught us one of two things: We either do too much or not enough to our hair. Either way, there’s hope to help your curls live their best quarantine life–so when this is all over, they’ll feel nourished, ...

When our lives get super busy, sometimes your hair routine is the first thing to go. It’s always important to take a nice deep yoga breath and get back to the basics. We sat down with yoga expert, mom, and dog lover Gaby Lanz for how she deals with her long waves while still keeping up with a ...

Stylutions Video How-Tos By now, we all know how great our Stylutions line is for reviving and nourishing your curls and extending your favorite styles for as long as you want. But how exactly do they work? You’re in luck, because we have our Master Artistic Educator, Chadwick Pendley, here to ...

Step into our office, because it’s Hair-apy 101 time and we need to talk curl hydration. Hydration doesn’t just happen in the shower while using your favorite conditioner; it’s a crucial step that needs to be in every single part of your styling routine. If you’re wondering how best ...

It’s the battle of the cleansers: Co-Washing vs. Traditional Shampooing. Which is better? What works best for your hair? How on earth do you choose just one? What even is Co-Washing?! Your hair-apist says take a deep breath because we are about to get into the nitty gritty about cleansing with ...

We all remember our firsts. First crush, first concert, but the first time using gel with curls –that’s something we’d rather forget. Crunchy, sticky, hard as a rock, styling gel for curly hair has often resulted in a look worth leaving in the early 2000s. When dealing with humidity it ...