Curly Hair Routine 101

By now, you’ve probably heard about our new Scalp + Hair collection—four targeted treatments that are made to supercharge your curls and give them the best foundation to flourish. But you may be asking yourself: “How do I use these?”. We got you. Here’s a step-by-step guide on how to apply ...

Irinel here; Ouidad’s Brand Ambassador! Let’s face it, this quarantine has taught us one of two things: We either do too much or not enough to our hair. Either way, there’s hope to help your curls live their best quarantine life–so when this is all over, they’ll feel nourished, ...

When our lives get super busy, sometimes your hair routine is the first thing to go. It’s always important to take a nice deep yoga breath and get back to the basics. We sat down with yoga expert, mom, and dog lover Gaby Lanz for how she deals with her long waves while still keeping up with a ...

Stylutions Video How-Tos By now, we all know how great our Stylutions line is for reviving and nourishing your curls and extending your favorite styles for as long as you want. But how exactly do they work? You’re in luck, because we have our Master Artistic Educator, Chadwick Pendley, here to ...

Step into our office, because it’s Hair-apy 101 time and we need to talk curl hydration. Hydration doesn’t just happen in the shower while using your favorite conditioner; it’s a crucial step that needs to be in every single part of your styling routine. If you’re wondering how ...

It’s the battle of the cleansers: Co-Washing vs. Traditional Shampooing. Which is better? What works best for your hair? How on earth do you choose just one? What even is Co-Washing?! Your hair-apist says take a deep breath because we are about to get into the nitty gritty about cleansing with ...

We all remember our firsts. First crush, first concert, but the first time using gel with curls –that’s something we’d rather forget. Crunchy, sticky, hard as a rock, styling gel for curly hair has often resulted in a look worth leaving in the early 2000s. When dealing with humidity it ...

It's a fact: dry hair equals frizzy hair. When hair hits a dry spell, the cuticles are rough, and when coupled with humidity, curls that were defined go haywire. That’s because curls that lack moisture absorb it from anywhere they can get it – including frizz-causing humidity in the air ...

Flawless hair doesn’t happen by accident. We all dream of the one perfect product to solve all our woes, but as a wise woman once said: “frizz happens”. When humidity strikes, an undefined slightly fizzy effect is what we have to look forward to. How to get perfect natural curls without ...

This Hair-apy session is all about the lock down. Water, water, everywhere, except in your hair. Our Hair-apist knows that getting and retaining moisture are two different stories. If there’s a cure-all for curly hair woes, it’s a good leave-in conditioner. We know moisture is key to ...