All About Curls
Let Curls Be Curls®
Understanding your unique curl pattern is the first step to keeping your hair healthy and strong. We've developed signature collections, made for the needs of each curl type.
What's Your Curl Pattern?
All curls have natural arcs and angles that form their beautiful shape but allow moisture and nutrients to escape. While Ouidad products are formulated to address the common challenges for all curls—loss of moisture, definition, inconsistent curl patterns, and frizz— we've developed professional collections, backed by decades of stylist knowledge, to address your specific curl type needs.
Volume + Weightless Hydration = Curl Encouragement
The shape of wavy and loose curls varies from curl to curl, with a tendency to be flatter at the crown and on the ends. This curl type needs light ingredients and weightless hydrators that create fullness and lift-add too much weight and they will fall flat. The body-building ingredients in our Curl Shaper collection work to enhance curls' natural curves for easy, effortless styles.
Stylist Recommended:
“With an array of textures—from subtle waves to soft, elongated S-pattern curls—the loose curl type needs light hydration, curl encouragement, and slight definition. The Ouidad Curl Shaper® range does just that, while helping to achieve a carefree, lived-in look.”
Chadwick Pendley
Ouidad Master Artistic Educator
Top Stylist Picks for Waves & Loose Curls
Lightweight Moisture + Vital Vitamins = Elasticity & Bounce
The spiral curl strand maintains a steady S-pattern from root to end. Healthy spirals flourish with proper moisture and added nutrients, that help to create a uniform shape with natural fullness. The gentle, pH-balanced and nourishing formulas in our VitalCurl+ collection keep moisture and necessary vitamins sealed within each strand to leave curls cuticle smooth and spirals strong.
Stylist Recommended:
“Spirals and ringlets require proper hydration to achieve beautifully defined, cascading curls. With lots of moisture and styling products that add definition, the VitalCurl®+ collection brings this curl to life.”
Chadwick Pendley
Ouidad Salon Owner
Top Stylist Picks for Spiral Curls
Replenishing Moisture + Nutrients = Definition
Tight curl types require a layered approach to replenish moisture and encourage elongation. Our Curl Quencher collection provides hydration at every stage, adding hydrating extracts and essential amino acids at the core of each curl for silkiness, definition, and lasting strength.
Stylist Recommended:
"When tight curls’ hydration levels are restored, they come to life. The Ouidad Curl Quencher® collection helps to create incredibly dynamic curls that are defined and soft, with brilliant shine.”
Chadwick Pendley
Ouidad Master Artistic Educator
Top Stylist Picks for Tight Curls
Rich Hydration + Reparative nutrients = Strength
Coils are made up of thousands of Z-shaped strands that wind up and out. Rich hydration, restorative nourishment, and strengthening products with slip that condition, protect, and elongate are what this curl pattern craves. Our nourishing Coil Infusion collection is derived from hydrating botanicals and reparative nutrients to infuse moisture deep into every strand. The ultra-rich formulas lock hydration into hair so curls are moisturized, protected, and strong.
Stylist Recommended:
“When coils are given the rich moisture they crave they’re springy, voluminous, and strong! Ouidad’s Coil Infusion™ range of nourishing products features reparative ingredients that add slip, enhance hair quality over time, and make coily curls silky-soft from the first use.”
Jessica O'Brien
Ouidad NYC Flagship Salon Stylist & Educator
Top Stylist Picks for Coils
