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Try incorporating a deep conditioning mask into your routine once a week, depending on how frequently you time your wash days.

Thicker hair textures may find that they prefer to deep condition more often to help seal in moisture for their strands, while finer to medium hair textures may prefer to do it every other week or once a month as an intense replenishing treatment.
64 Products
64 Products
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Coil Infusion® Soft Stretch® Priming Milk
Coil Infusion® Soft Stretch
Priming Milk
2800
Perfect For Coily Curl Types.
Hydration Prime Elongation
• Multi-action hydrating primer and leave-in treatment that helps to strengthen and prevent breakage
• Elongates curls and extends the life of your style
• Adds rich hydration and slip to coils
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and Cruelty-free
Get Hydrated Ultra-Moisturizing Splash Mask
Get Hydrated
Ultra-Moisturizing Splash Mask
3200
Condition Treat Moisture
• Innovative splash-and-go formula that acts as a leave-in moisturizing mask
• Formula is infused with hyaluronic acid to draw in and retain moisture while enhancing shine and fighting frizz
• Restores elasticity, natural definition, and vibrancy
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten...
Curl Tone™ Anti-Brass Conditioning Mask view 1
Sold out
Curl Tone® Anti-Brass Conditioning Mask
Curl Tone® Anti-Brass Conditioning Mask
3200
Perfect For All Curls Types.
Condition Treat Color-Safe
• A deeply moisturizing silicone-free mask that works to strengthen strands and neutralize brassy or unwanted yellow tones between salon visits
• Violet and orchid extracts enhance all highlighted, gray and lifted tones while helping to prolong color
• Infused with rice water to help strengthen curls and repair damage...
VitalCurl™+ Leave-In Styling Serum
VitalCurl™+
Leave-In Styling Serum
2600
Perfect For Spiral Curl Types.
Prime Hydration Moisture
• A lightweight, multi-purpose serum that hydrates while also enhancing curl definition
• Works as a targeted treatment to help restore strands overnight
• Infused with niacinamide, biotin, and peptides
• Free From: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, GlutenVegan and Cruelty-free
Curl Reboot Nourish + Strength Leave-In Mask (Fine and Thin Curls)
Curl Reboot
Nourish + Strength Leave-In Mask (Fine and Thin Curls)
3800
Repair Treat Color-Safe
• Innovative leave-in treatment mask made to infuse nutrients into every strand, encourage curl definition, and prevent frizz
• Lightweight formula best for fine or thin hair textures
• Helps prevent breakage and repair dry curls
• Provides deep yet lightweight hydration and restores elasticity
• Safe for color-treated hair
...
Botanical Boost™ Multi-Use Curl Foam
Botanical Boost™
Multi-Use Curl Foam
2600
Perfect For All Curls Types.
Shine Define Refresh
• Multi-use curl styling foam that can be used as a primer, air-dry styler, or a refresher to shape and enhance your curl pattern
• Provides intense hydration that defines curls without weighing them down
• Infused with aloe and pro-vitamin B5
• Ideal for thicker hair...
Moisture Lock™ Curl Butter
Moisture Lock™
Curl Butter
3200
Perfect For All Curls Types.
Definition Hydration Moisture
A moisturizing creamy styler that hydrates, defines, and elongates curls
Provides flexible, medium hold for all curl types while leaving curls conditioned and touchably soft
Infused with shea and mango seed butters, aloe, and avocado oil
Free from: Sulfates, Silicones, Mineral Oil, Petroleum, Gluten.
Vegan and Color Safe
...
Curl Therapy Lightweight Protein Foam Treatment
Curl Therapy
Lightweight Protein Foam Treatment
3800
Repair Treat Color-Safe
• Foaming protein treatment infused with essential vitamins that strengthen and repair curls for added definition and elasticity
• Formula is designed for curls weakened from coloring, chemical treatments, or heat styling
• Safe for color-treated hair
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
•...
Made for Curls™ Customizable Detangler
Made for Curls™
Customizable Detangler
2000
Detangle Curl Safe Style
• Customizable brush design for wet or dry curls
• Add or remove bristles to create ideal tension for your unique curls
• Extra-long, no-slip grip handle with easy-glide bristles
• Evenly distributes product throughout hair
Moisture Lock™ Extreme Hold Gel
Moisture Lock™
Extreme Hold Gel
2600
Perfect For All Curls Types.
Strong hold Hydration Moisture
• A maximum hold gel that moisturizes while helping to strenghten curls
• For all curl types and styles that need all-day hold
• Infused with good for curl ingredients like aloe vera, black castor seed oil and flaxseed oil 
• Free from: Sulfates, Silicones, Mineral Oil, Petroleum, Gluten.
...
Unbreakable Bonds™ Weightless Bonding Oil
Unbreakable Bonds™
Weightless Bonding Oil
3800
Perfect For All Curls Types.
Finish Treat Bond Repair
• Lightweight, silicone-free bonding oil infused with a proprietary bond building technology to hydrate, strengthen, and help repair curls
• Adds intense, brilliant shine without weighing down curls
• Fragrance-free formula is great for sensitive scalps
• Dermatologist tested and hypoallergenic
• Infused with moisturizing squalane...
Prime + Style Kit
Best Seller
Prime + Style Kit
3499
Perfect For All Curls Types.
Prime Style Moisture
Award-winning styling duo for hydrated, defined, and frizz-free curls
Includes two full-size best-sellers
Contains one bottle of Moisture Lock® Leave-In Conditioner, 8.5 oz and one bottle of Advanced Climate Control® Heat & Humidity Gel, 8.5oz
Made for all curl types and hair textures
Moisture Lock™ Edge Control + Pomade
Moisture Lock™
Edge Control + Pomade
2400
Perfect For All Curls Types.
Style Hydration Moisture
This clear, flake-free pomade adds strong hold and generous shine, helping to smooth edges, prevent flyaways and enhance curls
Moisturizing formula will not dry out curls or delicate edges
Can be layered to build desired hold
Infused with flaxseed and rosemary leaf oils, marshmallow root extract, biotin, and aloe
Free...
Vitalcurl®+ Wash Day Bundle
VitalCurl®+
Vitalcurl®+ Wash Day Bundle
7500
Perfect For Spiral Curl Types.
Cleanse Condition Style

• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Includes full size: VitalCurl®+ Shampoo, Conditioner, Styling gel, and Leave-in Serum.
• 25% off savings, Original price $100
• Final sale, no returns 
Moisture Lock™ Ultimate Hydration Wash Day Bundle
Moisture Lock™
Ultimate Hydration Wash Day Bundle
8300
Perfect For All Curls Types.
Cleanse Condition Style
•  Moisture-locking ingredients to leave curls soft, defined, and intensely hydrated.
• Includes: Ultra-Nourishing Cleansing Oil Shampoo 8.5oz, Intense Hydrating Mask 7.8oz, Leave-In Conditioner 8.5oz, and Extreme Hold Gel 11oz.
• 25% off savings 
• Final sale, no returns
Advanced Climate Control® Frizz-Free Wash Day Bundle
Advanced Climate Control®
Frizz Free Wash Day Bundle
7500
Perfect For All Curls Types.
Cleanse Definition Frizz Control
•  Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Includes full size: Advanced Climate Control® Shampoo, Conditioner, Gel, and All-in-1 Leave-In
• 25% off savings 
• Final sale, no returns 

FAQ

We recommend a regimen that includes cleansing, conditioning, priming, and styling products tailored to your specific curl type and concerns. Utilizing our Curl Quiz can help in creating an effective routine tailored to your hair needs.