Prime + Style Kit

Get hydrated, defined and frizz-free curls with our two best-sellers.
Prime Style Moisture
One Size

Frizz-Free, Hydrated, and Defined Curls

Who is it for

All Curl Types

Why you'll love it

- Award-winning styling duo for hydrated, defined, and frizz-free curls
- Includes two full-size best-sellers

Why it's special

Free From Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum

Curl Routine

Perfect for priming and styling on wash day

How To Use

Moisture Lock® Leave-In Conditioner: Start with a quarter-size amount and apply to wet or damp hair. Avoid the scalp area and do not rinse out. This formula can also be used for added moisture after styling.

Advanced Climate Control® Heat & Humidity Gel: Apply using Ouidad's Rake & Shake technique: Divide damp hair into sections. Rake a nickel-size amount of gel through each section. When finished, hold the ends of hair in each section and shake to create curls. Let hair air-dry or blow-dry with a diffuser.

Overall rating: 4.92 / 5 from 100 reviews.

AI Generated Review Summary

The Prime + Style Kit is an award-winning styling duo that offers frizz-free and defined curls. It provides excellent hold without causing crunch or stiffness, making it suitable for all curl types and hair textures.

Summary topics

  • Great Hold Without Crunch: 20%
  • Frizz-Free and Defined Curls: 17%

Review topics: ["volume","results","feeling","shipping","look","hair","scalp","works","curls","hold","kit","leave","gel","definition","set","combination","slip","curl styling option","cleanser","conditioner","duo","movement","mousse","combo","frizz","moisture","effort"].

Review highlights

  • "The products work together so well—my curls are soft, defined, and frizz‑free every time." — Lisa B.
  • "Flexible hold with natural movement" — Annetta T.
  • "My curls look fabulous!" — Tristy R.

Reviews

Helps reshape frizzy curls

"This is a holy grail for curly hair! It defines my curls and adds shine. Soft curls, but volume could improve. Great foundation product for layered curl routines."

— Naida J. (5/5)

Cleans effectively without stripping hair

"Easy to use and delivers consistent results. The product makes my scalp feel fresh, but doesn't do much for curl definition. My curls are defined with this gel, and it's light enough not to weigh my hair down."

— Valerie S. (5/5)

"Price to high. Product leaves hair dry. There is not any moisture and there is definitely no type of sheen. Hair is easy to style with this product but once it dries hair looks and feels dry. You have to use an oil sheen product with this."

— T (2/5)

Gentle cleansing without drying curls

"I like this product, but I think my curls need something a little more moisturizing. Not a fan of the texture. Too heavy for fine curls. Dependable option for curly hair care."

— See P. (5/5)

Hydrated curls

"The leave in is great for curl hydration and softness. Make sure to use plenty of the gel for better curl definition. Works well for air drying."

— Jennifer L. (4/5)

Light hold styling cream for everyday use

"Perfect for curls needing extra hydration and shine. Perfect for thick, curly hair. The styling gel provides great hold without being sticky. Not the best for my hair texture. It left my curls feeling weighed down."

— Robbie S. (5/5)

Great hold, no frizzies

"Great deal! I use both of these products daily!!"

— Cynthia P. (5/5)

Prime Style Moisture

"Prime Style Moisture"

— Prime M. (5/5)

Flexible hold with natural movement

"The product makes my scalp feel fresh, but doesn't do much for curl definition. I love this styling mousse. Keeps curls bouncy. Adds hydration while still allowing curls to keep their natural shape."

— Annetta T. (5/5)

Prime Style Moisture

"Prime Style Moisture"

— Prime M. (5/5)

Q&A