Due to the natural curvature of their shape, curls are more prone to breakage and damage, making some people hesitant to color their curls (lightening can cause further damage). Those who do color their curls may have a difficult time finding moisturizing, sulfate or silicone-free solutions that help maintain their color and care for curls in between salon visits. Additionally, highlighted and lifted tones tend to fade faster, and require more upkeep (read: more visits to the salon).
Ouidad’s new Color Care Collection is changing the game with new products specifically formulated for color-treated curls so you can go longer in between salon visits. Each of the products in the range is ultra-moisturizing and repairing, designed to preserve salon-treated color while helping to strengthen and deeply treat processed, colored, or damaged and dry curls. The three breakthrough formulas prevent fading and extend color vibrancy on all curl types and all highlighted and lifted tones.
One of the standout stars of the new collection is the new Curl Tone™ Anti-Brass Conditioning Mask. Curl Tone™ is a luxurious, silicone-free treatment mask that deeply conditions and combats brassy hair tones. This formula works to neutralize brassy hair color in between salon visits and repair damage from color treatments. How does this work exactly? Since purple sits opposite to yellow on the color wheel, they effectively cancel each other out. So, when you apply the Curl Tone™ Mask to strands that are turning brassy, it will work to neutralize these yellow tones, extending the life of your color. Curl Tone™ has a unique no-drip texture that spreads easily onto curls with slip, allowing for maximum penetration of its curl-nourishing ingredients that help repair damage. This purple hair mask is a perfect companion to the Tone It Away™ Purple Shampoo when you’re wanting that extra boost of color protection and moisturization.
All Ouidad formulas are made with good-for-curl ingredients that are tried, tested, and approved by stylists and members of the curly community. Curl Tone™ is formulated with violet and orchid extracts, which work to help maintain color vibrancy, while coconut and avocado oils help to nourish, protect, and repair curls. Rice water helps to strengthen curls in between salon visits and after color processing. Shea butter and vitamin E hydrate and deeply nourish curls.
This formula is also made Ouidad Clean, and free of sulfates, silicones, parabens, mineral oils, and alcohols. Plus, it’s vegan and cruelty free. Curl Tone™ is safe to use on all curl types and textures that have highlighted and lifted tones.
How to Use the Purple Hair Mask?
For maximum effectiveness, this formula should be applied evenly on wet hair from roots to ends after cleansing with the Tone It Away™ Purple shampoo. Leave the formula on for 2-3 minutes, then rinse. The formula in our purple hair mask is gentle enough to be used as needed when hair becomes brassy or dry and can be used in place of a conditioner or other deep treatments.
