The Curl Experts™

Ouidad knows curls inside and out. For over 40 years we've delivered stylist created, salon perfected and curl approved formulas.

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Sulfates

Non-Water Soluble Silicones

Parabens

Mineral Oil

Formaldehydes

Phthalates

Petroleum

Sulfates

Non-Water Soluble Silicones

Parabens

Mineral Oil

Formaldehydes

Phthalates

Petroleum

Sulfates

Non-Water Soluble Silicones

Parabens

Mineral Oil

Formaldehydes

Phthalates

Petroleum

Sulfates

Non-Water Soluble Silicones

Parabens

Mineral Oil

Formaldehydes

Phthalates

Petroleum

Sulfates

Non-Water Soluble Silicones

Parabens

Mineral Oil

Formaldehydes

Phthalates

Petroleum

Sulfates

Non-Water Soluble Silicones

Parabens

Mineral Oil

Formaldehydes

Phthalates

Petroleum

Sulfates

Non-Water Soluble Silicones

Parabens

Mineral Oil

Formaldehydes

Phthalates

Petroleum

We’re Stylist Created, Salon Perfected, & Curl Approved.

Award-Winning, High-Performance Formulas
40+ Years of Curl Innovation
Let Curls Be Curls®
Inclusive For All Curl Patterns

Shop by Curl Type

Waves and loose S-shape curls thrive with weightless moisture and curl-enhancing care. The right blend of good-for-curl ingredients provides hydration and definition, creating volume, lift, and shape—without ever weighing hair down.

Curl Shaper Double Duty Weightless Cleansing Conditioner
Best Seller
Curl Shaper Double Duty
Weightless Cleansing Conditioner
$70.00
Perfect For Wavy Curls Types.
Moisture Condition Volume
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Select a Size
• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
Curl Shaper Good As New Moisture Restoring Shampoo
Best Seller
Curl Shaper Good As New
Moisture Restoring Shampoo
$70.00
Perfect For Wavy Curls Types.
Moisture Cleanse Volume
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• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
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Shop by Benefit

Waves and curls are left cleansed, hydrated, and voluminous with beautiful definition.

Frizz Control
Hydration
Definition
Volume
Repair

Curl Confidence from The Curl Experts®

Check out these videos to see our products in action.

Tried, Tested & Trusted

Top-rated professional formulas for exceptional curls.

Advanced Climate Control® Heat & Humidity Gel
Best Seller
Advanced Climate Control®
Heat & Humidity Gel
$75.00
Perfect For All Curls Types.
Definition Medium Hold Frizz Control
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• Award-winning, crunch-free gel, infused with ceramides, that defines curls with a touchable, flexible hold
• Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
Curl Quencher® Moisturizing Conditioner
Best Seller
Curl Quencher®
Moisturizing Conditioner
$60.00
Perfect For Tight Curls Types.
Condition Hydration Treatment
Select Size
Select a Size
• Conditioner that infuses every strand with moisturizing extracts to replenish hydration, soften, and strengthen 
• Encourages defined, uniform curl formation
• Helps to detangle and improve softness
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free
Curl Shaper Double Duty Weightless Cleansing Conditioner
Best Seller
Curl Shaper Double Duty
Weightless Cleansing Conditioner
$70.00
Perfect For Wavy Curls Types.
Moisture Condition Volume
Select Size
Select a Size
• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
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Curl Talk

How to Break a Gel Cast (and Get Big, Full, Frizz-Free Curls)

Discover the best oil to break a gel cast and learn how to scrunch out the crunch for soft, defined, frizz-free curls with lasting...

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Choosing the Right Shampoo to Combat Hard Water

Looking for a good clarifying shampoo for hard water or well water? We've got you. Learn how to rejuvenate your hair by removing buildup...

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How to Travel with Curls: Essential Tips for Hot and Humid Destinations

We've got advice for flawless curls on the go and the right travel-sized curl products to fight frizz, define curls, and stay picture-perfect from...

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More Curl Talk