Best Sellers.
The name says it all. Fall in love with Ouidad’s customer favorites: products curly hair can’t live without to tame frizz, tackle next day curls, or infuse deep nourishment.
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The best just got better. Our signature, award-winning formula now upgraded to include Anti-Frizz Nano Technology for advanced frizz protection.
2.5oz - 33.8oz$10.00 - $75.00 -
Our unique sulfate-free formula gently cleanses and helps curls look more defined, creating the perfect frizz-free foundation.
8.5oz - 33.8oz$22.00 - $70.00 -
Our unique formula helps prevent frizz, flyaways, and unwanted volume, creating the perfect frizz-free foundation.
8.5oz - 33.8oz$24.00 - $70.00 -
Our nourishing detangler provides a protective shield against heat damage and primes curls for a perfect frizz-free finish.
2.5oz - 8.5oz$10.00 - $24.00
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Natural botanicals nourish hair from within to encourage optimal curl formation in both first- and second-day styles.
2.5oz - 33.8oz$10.00 - $50.00 -
Our fast-absorbing liquid gold elixir delivers intense hydration to all curl types, restores natural luster, and protects against damage.
1.7oz$38.00 -
Leave in or rinse out: Our ultra-rich cream formula deeply moisturizes and helps protect curls-especially those experiencing dryness, frizz, and breakage.
8.5oz$26.00 -
Our luxurious oil-based formula gently cleanses while restoring essential moisture to dry or damaged curls.
2.5oz - 33.8oz$10.00 - $75.00
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Our unique hydrating gel moisturizes as it holds tight curls with frizz-free definition.
8.5oz - 33.8oz$26.00 - $70.00 -
A blend of three clinically-proven actives instantly helps to restore hair's protective moisture barrier to leave curls soft and help prevent future damage.
6.0oz$44.00 -
Our luxurious, hydrating shampoo for tight curls cleanses and nourishes dry, thirsty hair.
8.5oz - 33.8oz$18.00 - $50.00 -
Creates the perfect balance of lightweight moisture needed for healthy, high performing curls.
8.5oz - 33.8oz$20.00 - $50.00
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A heat-activated deep treatment that helps replace the proteins, amino acids, and moisture needed for strong, fully nourished, healthy curls.
8.5oz - 33.8oz$52.00 - $150.00 -
Infuses intense moisture, vitamins, and botanicals into every strand, giving tight curls the hydration they need without heaviness.
8.5oz - 33.8oz$20.00 - $50.00 -
Creates a balanced, breathable moisture foundation that encourages curls to form and leaves hair soft and silky.
2.5oz - 33.8oz$10.00 - $70.00 -
Our strongest hold gel defines curls all day long, with Memory Interlock technology that lets you get more mileage out of your style.
8.5oz - 33.8oz$26.00 - $70.00
