Tone It Away® Purple Shampoo view 10

Tone It Away® Purple Shampoo

Tone It Away® Purple Shampoo
$26.00
This sulfate-free, moisturizing purple shampoo gently cleanses while neutralizing brassy or unwanted yellow tones in between salon visits.
Cleanse Repair Color-Safe
8.5oz

Clean, Moisturized, and Color-Protected Curls

Who is it for

All Curl Types

Why you'll love it

- Gentle, sulfate-free shampoo that works to neutralize brassy or unwanted yellow tones between salon visits
- Violet and orchid extracts enhance all highlighted, gray, or lifted tones while helping to prolong color
- Infused with cica and rice water to help strengthen strands and repair damage

Why it's special

Free From Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten

Curl Routine

Perfect for cleansing your hair at the start of your wash day routine

Expert Curl Tip

"This is so much better than a dry shampoo - it's perfect to use after a workout (or any other activity that makes you sweat!) and absorbs all the sweat and buildup without frizzing or drying up curls."

ASHLEY R.

CURLY GIRL

Before & After Gallery

Tone It Away® Purple Shampoo Before
Before
Tone It Away® Purple Shampoo After
After

How To Use

Massage into and distribute throughout wet hair to cleanse. Use as needed when looking to tone brass or eliminate unwanted yellow colors.