Best Seller

VitalCurl®+ Define & Shine

Styling Gel-Cream
$26.00
This lightweight gel-cream provides the moisture boost of a cream with the curl-defining benefits of a gel for a soft, lived-in look without any crunch.
Definition Medium Hold Style
|
Vitalcurl®+ Wash Day Bundle
VitalCurl®+
Vitalcurl®+ Wash Day Bundle
$75.00
6.0oz

Moisturized, Soft, and Defined Curls

Who is it for

Spiral Curls

Why you'll love it

- Styling gel-cream that adds lightweight moisture and definition to curls
- Creates a soft, bouncy, lived-in look without any crunch
- Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier

Why it's special

Free From Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten

Curl Routine

Perfect for styling your hair after applying a primer

Expert Curl Tip

“When my clients are looking for the hold of a gel with the texture and moisturizing properties of a cream, this is my go-to. It creates really well-defined, hydrated curls that last all day."​​

CHADWICK PENDLEY

STYLIST

Before & After Gallery

Before
After

How To Use

Apply to wet hair from roots to ends, scrunching to distribute. Let hair air-dry or blow-dry with a diffuser.

Complete Your Routine

Complete your routine with other curl-loving essentials from the collection to boost moisture and define curls at every step of your curl care.

VitalCurl®+ Clear & Gentle Shampoo
Best Seller
VitalCurl®+
Clear & Gentle Shampoo
2400
Perfect For Spiral Curl Types.
Cleanse Hydration Moisture
• Sulfate-free shampoo that removes buildup and excess oil without stripping curls
• Low pH gently retains hydration and helps prevent curls from getting stripped of natural oils
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral...
VitalCurl®+ Balancing Rinse Conditioner
Best Seller
VitalCurl®+
Balancing Rinse Conditioner
2400
Perfect For Spiral Curl Types.
Condition Hydration Moisture
Description:
Lightweight, moisturizing conditioner that restores essential lipids to dry hair while detangling curls Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier Low pH gently retains hydration and smooths the cuticle Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum Vegan and Cruelty-free
VitalCurl®+ Tress Effects® Styling Gel
Best Seller
VitalCurl®+ Tress Effects®
Styling Gel
2600
Perfect For Spiral Curl Types.
Definition Strong Hold Style
• Strong-hold gel that defines curls and extends the life of your style
• Memory Interlock Technology forms a lightweight lattice to hold curl patterns
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
VitalCurl®+ Clear & Gentle Shampoo
Best Seller
VitalCurl®+
Clear & Gentle Shampoo
2400
Perfect For Spiral Curl Types.
Cleanse Hydration Moisture
• Sulfate-free shampoo that removes buildup and excess oil without stripping curls
• Low pH gently retains hydration and helps prevent curls from getting stripped of natural oils
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral...
Shop Collection

Overall rating: 4.5124555 / 5 from 562 reviews.

AI Generated Review Summary

VitalCurl®+ Define & Shine Styling Gel-Cream offers lightweight moisture and definition for curls, creating a soft, bouncy, lived-in look without crunch. Customers praise its fantastic hold, soft and frizz-free hair, and amazing smell. The product is also free from harmful ingredients and is cruelty-free.

Summary topics

  • Hold: 10%
  • Styling Cream Effectiveness: 7%
  • Curl Quality: 28%
  • Product Smell: 8%
  • Curl Appearance: 9%

Review topics: ["size","volume","results","smells","quality","weight","improvement","line","feeling","fragrance","texture","use","residue","consistency","formula","buy","look","hair","style","works","hydration","compliments","touch","curls","light","hold","gel","cream","frizz","definition"].

Review highlights

  • "My curls look really cute and my hair looks healthy." — Nikelover721
  • "This makes my hair looks amazing and provides such great hold!" — Leah
  • "My curls hold nicely, they are well defined and there’s no frizz!!!!" — Tammy P.

Reviews

"This is a lighter hold product. Used primarily if i am just staying home or in and out of water."

— Elizabeth (5/5)

Reduces frizz while keeping curl shape

"Adds hydration while still allowing curls to keep their natural shape. Excellent conditioner for coarse hair. Keeps curls looking natural rather than overly styled."

— Forrest C. (5/5)

Rich moisture for dry curls

"Delivers good results with minimal effort. Dependable option for curly hair care. Perfect for frizz control, but I wish it helped define curls more."

— Vanetta L. (5/5)

Moisture boost without greasy feel

"This mousse is a must have for curly hair. It gives perfect volume. I wasn't impressed with this styling cream. It made my curls too limp and flat. Conditioner provides excellent slip, making detangling quick and painless for my curls."

— Russell (5/5)

Shaping wax for creative hair designs

"Great product. Defines curls and leaves them soft. Helps my curls behave without feeling restricted. Great starter product for anyone beginning a curl care routine."

— Gaylene O. (5/5)

Best hair cream

"Leaves my curls defined and helps with frizz!"

— Nicole (5/5)

Smells Great, Holds Curls and Definition Well

"Smells great, holds curls nicely."

— Lisa M. (5/5)

Light hold that feels natural

"My curls feel noticeably softer and more manageable after consistent use."

— Ibrahim M. (5/5)

m provides the moisture boost of a cream with the

"m provides the moisture boost of a cream with the curl-defining benefits of a gel for a soft, lived-in look without any crunch."

— m c. (5/5)

Gel/cream product

"too much of a gel and not enough of a cream - waiting to use it in summer when it's humid and see if i like it then"

— Louise N. (2/5)

Q&A

Is there a travel size for define and shine gel? Regular tube takes up too much room.
Not at this time! Thank you for your feedback. We hope to add a travel sized version in the future.