Curl Talk

There's nothing like watching someone land a backflip on roller skates to remind you that with enough hard work, anything's possible. That's why we're...

While different curl types have different needs, they also share some common concerns. When it comes to curly hair, scalp oils have a harder...

From preventing frizz to defending against damage, the benefits of natural oils are undeniable for curly hair. But not all oils are created equal....

Whether you're single, attached, or it's complicated, you'll find something relatable in the work of Shannon Boodram. Known to her fans as Shan Boody,...

Whether it's thanks to a recent encounter with a flat iron or a snowball of factors over time, heat damage and dryness can be...

Imagine a place where your curly hair wasn't treated as an inconvenience, but celebrated for its unique beauty. If you've ever visited a Ouidad...

After a holiday season spent indulging, we're ready to clean up our act - and we're looking to Samantha Ortiz for inspiration. When the...

Over 30 years ago in New York City, our founder Ouidad opened the first salon in the country dedicated to curly hair. There, she...

Ever wish you could hit the fast-forward button on your hair routine? With these time-saving hacks, courtesy of Ouidad stylists, curly hair care just...