Why Your Curls Need A Clarifying Shampoo
Not clear on what, exactly, a clarifying shampoo does? Here’s everything you need to know about these formulas, which work like a “reset” button for your curls.
What is a clarifying shampoo?
Clarifying shampoos deliver a deeper cleanse than regular shampoos, using ingredients such as fruit acids to wash away residue from styling products and other build-up that can leave hair looking dull. Clarifying formulas help to create a fresh canvas and restore curls’ bounce and shine.
Which one should I use?
Since many of the clarifying shampoos on the market can strip hair’s moisture, it’s important to choose a formula that’s designed to be gentle on curls.
To wash away heavy build-up, try our Water Works Clarifying Shampoo, which contains citrus extracts to deep clean curls without leaving hair dehydrated.
Our Superfruit Renewal™ Clarifying Cream Shampoo is perfect for drier curls that require extra TLC. Its gentle cream formula nourishes hair with moisturizing Banana Extract, while antioxidant-rich superfruit acids remove dirt and build-up.
Both of these cleansers are chelating formulas, which means they cleanse the hair of metals, minerals, and chlorine that water can deposit on hair — making them ideal for swimmers or anyone who lives in an area with hard water.
How often should I use it?
Use a clarifying shampoo once a week in place of your regular shampoo to rejuvenate your curls. Follow with your favorite moisturizing conditioner. Clarifying shampoos are also ideal to prep hair for deep conditioning treatments, since they remove residue and allow the treatment’s nourishing ingredients to penetrate more easily.
Clarify your curls, and benefit breast cancer research.
Through October 31, when you purchase Superfruit Renewal™ Clarifying Cream Shampoo from Ouidad.com, we’ll donate $2 to the Breast Cancer Research Foundation (BCRF). Learn more