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why ouidad?

Why Ouidad?

Why Ouidad

Ouidad is the only company in the world that caters to the 4 specific curl types:

  • Loose
  • Classic
  • Tight
  • Kinky

Each curl type has its own specified prescription product portfolio to meet the individual needs of styling and enhancing curly hair.

For more than 30 years Ouidad has been devoted to studying and styling curls, while educating both clients and stylists about the unique needs of curly hair. Today Ouidad Flagship Salons and Ouidad Certified salons nationwide are the premier destination for curls.

Staffed by certified stylists professionally trained in curl-focused techniques, treatments and education, these salons offer curly clients a completely unique experience.