Press

The New York Times

Alicia Keys Figures Out Her Skin

"HAIR CHOICES: I definitely wear my hair out and curly and natural a lot... I also like Ouidad because the products are rich. My hair is very curly, and if I’m wearing it curly, the more hydrated the better."

Read More

the coveteur

Are Clarifying Shampoos the Secret to Keeping Your Hair & Scalp Healthy?

"If you spend a lot of time in the water, either in the ocean or a pool (lucky you!), Ouidad Water Works Clarifying Shampoo is ideal for removing salts, minerals, and chlorine from your hair and scalp. The deep-cleansing fruit acids are gentle enough for color-treated hair..."

Read More

marie claire

The Best Leave-In Conditioners for Every Hair Type

"THE CURL HYDRATOR: Ouidad Moisture Lock Leave-In Conditioner. Curly girls know that every wash day is a roll of dice. Will your curls look bouncy and gorgeous, or limp and sad? Take the questions out of the equation with this leave-in conditioner..."

Allure

The 19 Best Dry Texture Sprays for Your Hair

"Made with curls in mind, Ouidad Going Up! Volumizing Texture Spray adds oomph without crunch. Allure staff writer Nicola Dall'Asen says its just-enough-grit formula made embracing her natural texture so much easier..."

Read More

Vogue

British Singer-Songwriter Arlissa Shares How She Keeps Her Curls Healthy

"'But I tried the braids thing, and it didn’t work for me,' Arlissa says with a laugh. To keep her curls healthy, Arlissa is loving Ouidad’s Curl Shaper Shampoo."

Read More

Who What Wear

The 15 Best Leave-In Conditioners for Every Hair Problem

"Ouidad Moisture Lock Leave-In Conditioner: For wavy, tight, and coily hair, this conditioner locks in hydration, promotes hair health, and softens your curls. It has beneficial botanical extracts like arnica and prickly pear as well as antioxidants like green tea and vitamin B5."

Read More

BYRDIE

13 Best 3b Hair Products for Defined, Frizz-Free Curls

"BEST DEFINING GEL FOR 3B HAIR: Ouidad Advanced Climate Control Heat & Humidity Gel. Gomes is also a big fan of anti-humidity styling creams and gels for 3b hair. 'They're a great way to cut down on frizz and add definition,' she says. This one."

Read More

BYRDIE

17 Curl Creams for Your Bounciest, Shiniest Curls Ever

"Best Overall: Ouidad Advanced Climate Control Featherlight Styling Cream. This curl cream from the curl experts at Ouidad is a winner. It adds major definition to curls while keeping them feeling super-soft, touchable, and frizz-free without ever weighing hair down. That’s thanks to the..."

Read More

marie claire

The 13 Best Moisturizers for Natural Hair

"Ouidad Curl Quencher Hydrafusion Intense Curl Cream: This curl quencher was designed with tight curl textures in mind. Formulated with intensely hydrating ingredients like milk thistle, sweet almond oil, and hydrolyzed silk protein to strengthen curls and stave off frizz, this moisturizing cream will leave behind perfectly defined, pillow-soft curls."

Read More

SHAPE

The Best Shampoos for Curly Hair, According to Customer Reviews

"Best Shampoo for Brittle Curly Hair: Ouidad Ultra-Nourishing Cleansing Oil Shampoo Dealing with brittle, breakage-prone curls can be incredibly stressful, especially if using traditional shampoos leaves you with clumps of hair in your hands post-shower..."

Read More

The Zoe Report

12 Oils That Won’t Leave Your Hair Gross & Greasy (We Promise)

"The Best Hair Oils For Curly Hair: de León is a huge fan of Ouidad's Mongongo Oil Multi-Use Curl Treatment for curly hair. "It’s infused with a cocktail of different beneficial oils that have amazing healing properties..."

Read More

Glamour

What Is Hair Porosity and How Do You Test for It?

"Medium-Porosity Hair: Ouidad Moisture Lock Leave-In Conditioner. Product recommendations depend on how high or low your hair leans (or floats in a glass of water)..."

Read More

BYRDIE

Does Black Hair Need a Clarifying Shampoo? | The 20 Best Clarifying Shampoos for Natural Hair

"BEST POST-SWIM SHAMPOO: Ouidad Water Works Clarifying Shampoo. Swimming is excellent exercise, but it can take a toll on your hair, especially if you're spending a lot of time in a chlorine-filled pool. Made with a blend of lemon, grapefruit and..."

Read More

Glamour

The Best Luxury Beauty Products on Amazon

"Ouidad Advanced Climate Control Defrizzing Shampoo: Ouidad is the original curl expert! The brand is known for opening the first salon dedicated to cutting and curly hair care -- 35 years ago. Their curly hair care routines and exemplary products are legendar..."

Read More

Refinery29

My Wash Day Is The One Time A Week I Feel Truly At Peace

"When the timer's up, I wash out my deep conditioner. Then, my go-to style is a wash-and-go. I rake through Ouidad's Climate Control gel, which gives me definition and hold without flakiness or crunch. Then I lightly scrunch my curls and let them air dry."

Read More

Cosmopolitan

Fairy Knots: How to Get Rid of (and Prevent!) Single-Strand Knots...ASAP

"Aside from loading up on co-washes, leave-ins, and conditioners every week, Santiago also loves a good pre-poo oil treatment to help deeply moisturize hair and give it a little bit of slip for detangling later... 4 hair oils you very much need: 2. Ouidad Mongongo Oil"

Read More

BYRDIE

These Are the Best Gels for Natural Hair—Trust

"BEST ANTI-FRIZZ: Ouidad Advanced Climate Control Heat & Humidity Gel... This protein packed-gel, which seals every strand and locks in moisture to define dull frizzy hair. The result is a flexible hold that won't leave hair crunchy, sticky, or weighed down."

Read More

Southern Living

Curl Brand Ouidad Just Launched an Entire Collection Formulated for Loose Curls and Waves

"There’s a new collection from Ouidad that’s designed to inspire every last curl and wave to take shape—with a formula that’s specifically created for loose curls like mine. If volume, definition, and consistently good hair days are your aim, then take a gander at Ouidad’s Curl Shaper collection, stat."

Read More

HelloGiggles

How Do You Use a Scalp Scrub? Hairstylists Explain What to Do and Why They're Important

"In order to fully detox the scalp, De León recommends the Ouidad Bubbling Scalp Mask to get a full detox, lift away any dirt or impurities, and balance the scalp's natural pH levels, too..."

Read More

InStyle

If You Have Curly Hair, These Scalp Cleansing Products Are a Game-Changer

"Finding products that will actually rinse away build-up and not leave any more behind, all while not leaving your skin or hair roots feeling dry, is half the battle. That's why I was so amped to put Ouidad's Hair and Scalp Collection to the test..."

Read More

The Zoe Report

30 New October 2020 Beauty Products For Self-Care From Head To Toe

"BEST NEW OCTOBER 2020 BEAUTY: HAIR Ouidad Curl Shaper™ Out Of Thin (H)air Volumizing Jelly. Unfortunately, finer curls are often weighed down by products, but not anymore..."

Read More

StyleCraze

10 Best Hair Masks For Curly Hair – With A Buying Guide

"The Ouidad Curl Recovery Repair Mask is specially designed to maintain curls while offering the ultimate nourishment. Its clinically-proven CR-4 repair complex is blended with mafura butter and kalahari melon seed oil that envelop each hair shaft with fatty acids..."

Read More

Vogue

14 of the Best Dry Shampoos to Stock Up on this Season

"Ouidad Clean Sweep Moisturizing Dry Shampoo: Designed specifically for curly hair, this dry shampoo is packed with nourishing mongogo oil and carob tree protein complex so that it isn’t stripping the hair of its necessary and natural oils. With every spritz, the scalp remains clear of residue."

Read More

Prevention

15 Best Leave-In Conditioners for Natural Hair to Buy in 2020

"If your curls are looking a bit dull and frizzy, Ouidad Moisture Lock Leave-In Conditioner can bring your strands back to life. It works by adding a boost of moisture to hair and sealing in hydration. Made with green tea extracts and vitamin B5, this leave-in conditioner benefits overall hair health."

Read More

InStyle

16 New Beauty Products To Help Get You Through Fall

"2. Ouidad Curl Shaper Memory Maker 3-in-One Revitalizing Milk: Whether you've done a big chop during quarantine or want healthier curls, a hydrating treatment can help repair and restore your gorgeous pattern..."

Read More

Cosmopolitan

17 Best Leave-In Conditioners for Curly Hair

"BEST LEAVE-IN CONDITIONER FOR FINE CURLS: Ouidad Moisture Lock Leave-In Conditioner. Perfect for looser curls, this non-greasy formula will moisturize and enhance your texture without..."

Read More

Pop Sugar

29 New Hair Products Launching This Fall That Will Transform Your Hair

"To define and enhance loose curls, look no further than the Ouidad Curl Shaper Out of Thin (H)air Volumizing Jelly. It reduces frizz and adds hold without making your hair feel crunchy."

Read More

Shape

This New Hair-Care Collection Turned My Sad, Limp Waves Into Swoon-Worthy Curls

"On my journey to finding my best curls yet, I had the opportunity to test Ouidad's new Curl Shaper collection — and I'm so glad I did. The line is designed for curly and wavy hair types that struggle with definition and bounce and are easily weighed down by heavy products..."

Read More

Good Housekeeping

20 Best Curly Hair Gels for Soft and Frizz-Free Curls

"BEST HUMIDITY-FIGHTING GEL FOR CURLY HAIR: Advanced Climate Control Heat & Humidity Gel. Designed specifically with heat and humidity in mind, this gel works wonders to deflate your tresses. "On the worst most humid day, I use this and it always works," says..."

Read More

Good Morning America

Top Tips for Your Beauty Routine

Healthy Beauty Awards’ Amy Eisinger has solutions for viewers’ skin, hair and body care issues.

Watch Here

Cosmopolitan

12 Best Scalp Scrubs for Every Hair Type and Texture

"BEST SCALP SCRUB FOR CURLY HAIR: Ouidad Heavy Lifting Bubbling Scalp Mask. For anyone with curly hair, the words "scalp scrub" would usually have you running in the opposite direction. But I promise: This one won't leave your curls dry or limp..."

Read More

The Fashion Spot

These Leave-In Conditioners Will Leave Your Hair Feeling Spectacularly Soft

"FOR CURLY HAIR: Ouidad Moisture Lock Leave-In Conditioner. This leave-in conditioner is particularly good for curls. Especially if you need an added boost in the moisture department or if your curls are frizzy even after styling..."

Read More

Who What Wear

Air-Dry Your Hair Like This, and People Will Think You Spent $200 at the Salon

"If you’re in a humid climate, you may need to incorporate a light-hold gel like Ouidad's Advanced Climate Control Heat & Humidity Gel," says Alvarez. "This gel helps defines your natural texture or waves without the added stiffness and blocking out the effects of humidity."

Read More

Cosmopolitan

The Braid Up: Exactly How to Recreate These Amazing Box Braids

"1. Deep-condition your hair. With natural hair, you need a ton of moisture to make sure your hair is properly hydrated. Give yourself a deep-conditioning treatment—it’ll get your hair in perfect pre-braiding condition."

Read More

InStyle

The Best Curly Haircuts For Spring 2020

"This is All Natural. From the kinkiest coils to loose waves, we're celebrating natural hair in its many forms by sharing expert tips for styling, maintenance, and haircare."

Read More

Naturally Curly

20 Humidity-Proof Products to Fight Frizz

"Ouidad Advanced Climate Control Heat & Humidity Gel: Humidity stands no chance with a gel that prevents frizz, flyaways, and volume that the summer heat can bring. The wheat proteins combined with..."

Read More

InStyle

The Best Hair Masks to Use for Every Hair Type and Texture

"Once you've zeroed in on exactly what your hair needs, the next step is finding a mask that will treat for concerns...BEST FOR DRY HAIR: Ouidad Ultra Nourishing Intense Hydrating Mask..."

Read More

New Beauty

The Best Styling Products for Curly Hair, According to the Pros

“'I regularly reach for the Mongongo Oil when I’m looking to add an extra boost of shine and hydration—curls really come to life when I apply it,' says Chadwick Pendley, Ouidad master artistic educator..."

Read More

Allure

How to Know If You Should Use a Clarifying Shampoo

"Sturdivant-Drew suggests Ouidad's Water Works Clarifying Shampoo if you’ve got curls. “It removes the buildup on the hair without stripping it. While cleansing, you will still retain moisture,” she says. In other words: This stuff will put..."

Read More

Business Insider

The Best Shampoo

"THE BEST SHAMPOO FOR CURLY HAIR: The Ouidad Curl Immersion No-Lather Coconut Cleansing Conditioner is loaded with conditioning oils and butters...Over 75 Ouidad shoppers give this product a 5-star rating, many noting that the product made their curls softer, less frizzy, and more manageable."

Read More

Byrdie

The Curly-Hair Community Agrees: These Are the Best Products for Natural Hair

"I love the Ouidad Heat & Humidity Gel—it's my most-used product. I love that it secures the moisture in my curls and keeps them from getting frizzy from the humidity without making them crunchy."

Read More

Allure

12 Best Natural Hair Products, According to Hair Stylists and Experts

"Priester, on the other hand, is a huge fan of the Curl Immersion Conditioner, which is designed to target kinky, curly hair. 'It’s sulfate-free, extra moisturizing, and great for nourishing curls...'"

Read More

Allure

This Texturizing Spray for Curly Hair Gets Me Tons of Compliments With Zero Effort

"Needless to say, I walked away from Ouidad's dinner desperate to put this spray [Going Up! Volumizing Texture Spray] in my hair, and I was totally right to feel that way — because this shit works, y'all."

Read More

Byrdie

11 Frizz-Busting Hacks for Curly-Haired Girls

"Reinvigorate Your Curls Daily: Ouidad is the go-to brand for curls and their version [Botanical Boost® Curl Energizing & Refreshing Spray] infuses your hair with moisture while eliminating frizz and adding shine."

Read More

Byrdie

A Model on How She Finally Learned to Embrace Her Curls

"There's no denying the mesmerizing beauty of Bermuda-born model Aliana King. There's her glowy complexion, her super-long legs, her playful personal style, and—oh yeah—those curls."

Read More

Shape

Watermelon Beauty Products Are the Latest Summer Craze

"Ouidad, the curly hair pioneer, has a hydrating mask in its collection [Curl Recovery Melt Down Extreme Repair Mask] that can be used as a twice-weekly treatment or as a regular conditioner for those with dry hair. Ingredients include nutrient-dense..."

Read More

Refinery 29

Why Moving To L.A. Pushed Val Mercado To Embrace Her Natural Hair

Growing up in New York City, Val Mercado regularly visited the salon to blow out her curls.

Read More

Fashionista

11 Detanglers Curly Hair Experts Swear By

"Ouidad Advanced Climate Control Detangling Spray: This formula relies on a protein derived from silk to seal hair cuticles and form a moisture-locking barrier to keep strands frizz-free."

Read More

Brides

The Best Anti-Frizz Serums for Battling Summer Wedding Humidity

"Summer weddings sure are beautiful, but there are plenty of less-than-attractive aspects of celebrating…"

Read More

Stylecaster

15 Styling Products That’ll Shield Your Hair from the Summer Heat

"Ouidad Advanced Climate Control Heat and Humidity Gel: Wheat protein and polymers expand with your hair, so you're never without protection as you step into the humid air."

Read More

Copyright ©2021 ALL RIGHTS RESERVED. OUIDAD INC.