Press

Shape

This New Hair-Care Collection Turned My Sad, Limp Waves Into Swoon-Worthy Curls

"On my journey to finding my best curls yet, I had the opportunity to test Ouidad's new Curl Shaper collection — and I'm so glad I did. The line is designed for curly and wavy hair types that struggle with definition and bounce and are easily weighed down by heavy products..."

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Pop Sugar

29 New Hair Products Launching This Fall That Will Transform Your Hair

"To define and enhance loose curls, look no further than the Ouidad Curl Shaper Out of Thin (H)air Volumizing Jelly. It reduces frizz and adds hold without making your hair feel crunchy."

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Good Housekeeping

20 Best Curly Hair Gels for Soft and Frizz-Free Curls

"BEST HUMIDITY-FIGHTING GEL FOR CURLY HAIR: Advanced Climate Control Heat & Humidity Gel. Designed specifically with heat and humidity in mind, this gel works wonders to deflate your tresses. "On the worst most humid day, I use this and it always works," says..."

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Cosmopolitan

12 Best Scalp Scrubs for Every Hair Type and Texture

"BEST SCALP SCRUB FOR CURLY HAIR: Ouidad Heavy Lifting Bubbling Scalp Mask. For anyone with curly hair, the words "scalp scrub" would usually have you running in the opposite direction. But I promise: This one won't leave your curls dry or limp..."

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Good Morning America

Top Tips for Your Beauty Routine

Healthy Beauty Awards’ Amy Eisinger has solutions for viewers’ skin, hair and body care issues.

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The Fashion Spot

These Leave-In Conditioners Will Leave Your Hair Feeling Spectacularly Soft

"FOR CURLY HAIR: Ouidad Moisture Lock Leave-In Conditioner. This leave-in conditioner is particularly good for curls. Especially if you need an added boost in the moisture department or if your curls are frizzy even after styling..."

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Naturally Curly

20 Humidity-Proof Products to Fight Frizz

"Ouidad Advanced Climate Control Heat & Humidity Gel: Humidity stands no chance with a gel that prevents frizz, flyaways, and volume that the summer heat can bring. The wheat proteins combined with..."

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New Beauty

The Best Styling Products for Curly Hair, According to the Pros

“'I regularly reach for the Mongongo Oil when I’m looking to add an extra boost of shine and hydration—curls really come to life when I apply it,' says Chadwick Pendley, Ouidad master artistic educator..."

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Who What Wear

Air-Dry Your Hair Like This, and People Will Think You Spent $200 at the Salon

"If you’re in a humid climate, you may need to incorporate a light-hold gel like Ouidad's Advanced Climate Control Heat & Humidity Gel," says Alvarez. "This gel helps defines your natural texture or waves without the added stiffness and blocking out the effects of humidity."

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InStyle

The Best Hair Masks to Use for Every Hair Type and Texture

"Once you've zeroed in on exactly what your hair needs, the next step is finding a mask that will treat for concerns...BEST FOR DRY HAIR: Ouidad Ultra Nourishing Intense Hydrating Mask..."

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InStyle

The Best Curly Haircuts For Spring 2020

"This is All Natural. From the kinkiest coils to loose waves, we're celebrating natural hair in its many forms by sharing expert tips for styling, maintenance, and haircare."

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Cosmopolitan

The Braid Up: Exactly How to Recreate These Amazing Box Braids

"1. Deep-condition your hair. With natural hair, you need a ton of moisture to make sure your hair is properly hydrated. Give yourself a deep-conditioning treatment—it’ll get your hair in perfect pre-braiding condition."

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Business Insider

The Best Shampoo

"THE BEST SHAMPOO FOR CURLY HAIR: The Ouidad Curl Immersion No-Lather Coconut Cleansing Conditioner is loaded with conditioning oils and butters...Over 75 Ouidad shoppers give this product a 5-star rating, many noting that the product made their curls softer, less frizzy, and more manageable."

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Allure

How to Know If You Should Use a Clarifying Shampoo

"Sturdivant-Drew suggests Ouidad's Water Works Clarifying Shampoo if you’ve got curls. “It removes the buildup on the hair without stripping it. While cleansing, you will still retain moisture,” she says. In other words: This stuff will put..."

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Shape

Watermelon Beauty Products Are the Latest Summer Craze

"Ouidad, the curly hair pioneer, has a hydrating mask in its collection [Curl Recovery Melt Down Extreme Repair Mask] that can be used as a twice-weekly treatment or as a regular conditioner for those with dry hair. Ingredients include nutrient-dense..."

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Refinery 29

Why Moving To L.A. Pushed Val Mercado To Embrace Her Natural Hair

Growing up in New York City, Val Mercado regularly visited the salon to blow out her curls.

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Allure

The Best New Beauty Products This Month

The brand-new hair, makeup, and skin-care products we’re obsessing over right now.

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Byrdie

The Truth About Shampooing Your Hair Every Day

"Some would never, ever go more than a day without washing their hair, and others can’t imagine washing their hair more than once a week. So who’s right? (Not that this is about taking sides, but like..."

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Stylecaster

15 Styling Products That’ll Shield Your Hair from the Summer Heat

"Ouidad Advanced Climate Control Heat and Humidity Gel: Wheat protein and polymers expand with your hair, so you're never without protection as you step into the humid air."

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Brides

The Best Anti-Frizz Serums for Battling Summer Wedding Humidity

"Summer weddings sure are beautiful, but there are plenty of less-than-attractive aspects of celebrating…"

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Fashionista

11 Detanglers Curly Hair Experts Swear By

"Ouidad Advanced Climate Control Detangling Spray: This formula relies on a protein derived from silk to seal hair cuticles and form a moisture-locking barrier to keep strands frizz-free."

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