- "Women (including myself) didn't have a place to go for cutting and caring for curly hair." - Carlotta Jacobson, President CEW Cosmetic Executive Women
- "She's like the Beatles of hair." - Michelle Breyer Co-founder NaturallyCurly.com
- "Since 1984, Ouidad has reigned as the Queen of Curl." Stacey Soble, Editor in Chief of Salon Today
"Help me. Fix me.” That was the desperate plea I'd often hear from new clients who walked into our New York City salon. Every person that sat down in my chair for the first time had one thing in common: They grew up hating their curly hair. This prevalent hair woe exposed a white space in the hair industry in the United States, sparking the inception of the curly hair category—pioneered by Ouidad.
In 1984, Ouidad teamed up with a band of like-minded immigrant women to set out on a mission to convince bankers, beauty editors, and society that curly hair is beautiful, professional, and should be celebrated. After opening the first salon in the United States catering only to curls, Ouidad became known as the “Queen of Curl” and went on to pen her curly hair philosophy in Curl Talk: Everything You Need to Know to Love and Care for Your Curly, Kinky, Wavy, or Frizzy Hair”. She became the go-to curl expert featured in Oprah, Allure, Harper’s Bazar, InStyle, Vogue, WWD and The New York Times—and has been empowering women, men, and kids to celebrate their curly, wavy, naturally textured coils ever since.