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Kinky Curls

KINKY CURLS

Fine and ferocious, the kinky curl is made up of thousands of z-shaped strands.

Defined by a close-knit curl pattern and luxurious volume, kinky curls wind up and out. Yet the tighter the curl, the more difficult it is for oil from the scalp to travel the length of the strand and moisturize. Kinky curly hair struggles to absorb moisture, leaving it prone to breakage. Ouidad’s Curl Immersion™ formulas use monounsaturated oils and fatty acids capable of permeating the strand and infusing the hair with nourishment. Moisture glides on and through each strand, keeping curls healthy, luscious, and defined.

KINKY CURLS NEED CAREFUL CARE

“When kinky curls — which are typically super coily, tight, and springy — fail to absorb moisture, they can become dehydrated and fragile. Ouidad’s range of products features reparative ingredients that enhance hair quality over time, and also make kinky curls silky with the very first use.”

— TIFFANY DAUGHERTY, CURL ADVISORY BOARD STYLIST

KEY INGREDIENTS FOR KINKY CURLS

Oils

Oils

Oils (we like Coconut, Avocado, and Abyssinian, to name a few) balance moisture inside the hair, provide necessary nourishment, and give a shimmery shine.

Butters

Butters

Butters (like our fave, Mafura Butter) are rich in fatty acids, which help prevent breakage and build elasticity as you use them over time.

Ceramides

Ceramides

Ceramides (like the ones you’ll find in our conditioners and treatments) seal the cuticle, for restorative repair and a lustrous finish.

Kinky Curls

HYDRATION
+
OILS
=
STRENGTH

The kinky curl strand is flat like a ribbon that twists, turns, and zig zags. This shape makes curls more fragile at every turning point, and less able to absorb moisture. We keep hydration sealed in every strand of hair, so your curls remain flexible, supple, and strong.

Ultra-light, extra-rich: Our nourishing formulas are derived from natural botanical extracts, designed to infuse moisture deep into every strand.

SHOP KINKY CURL PRODUCTS

Curl Immersion™ Low-Lather Coconut Cleansing Conditioner

A rich, sulfate-free, low-foaming cleanser that nourishes kinky curls without stripping away moisture or natural oils.

Select Size

16.0oz - $36.00
33.8oz - $55.00
16.0oz - 33.8oz
$36.00 - $55.00
4.6 (15 reviews) 15 Review(s)
Curl Immersion™ Triple Treat Deep Conditioner

A luxurious deep conditioner that moisturizes, seals, and restores kinky curls.

Select Size

12.0oz - $38.00
12.0oz
$38.00
4.8 (60 reviews) 60 Review(s)
Curl Immersion™ Silky Soufflé Setting Crème

Our emollient-rich cream styler primes, softens, and holds, helping to transform dehydrated curls that lack definition into healthy-looking, head-turning spirals.

Select Size

8.0oz - $28.00
8.0oz
$28.00
4.9 (11 reviews) 11 Review(s)
Curl Immersion™ Hi-Defining Custard

Unique oil-in-gel formula defines kinky curls and infuses moisture for all-day hold and shine.

Select Size

8.0oz - $28.00
8.0oz
$28.00
4.7 (17 reviews) 17 Review(s)
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