What's Your Curl Pattern?
All curly hair has natural arcs and angles that expose openings in the cuticle layer, allowing natural moisture and nutrients to escape. Unlike straight hair, scalp oils can’t travel down the curly hair shaft, which leaves curls prone to dryness. That’s why curls crave nourishing, hydrating products. And different types of curls need different types of care to look their best.
Our founder Ouidad, the world-renowned stylist who opened the first ever curly hair salon, identified the four different curl types — Wavy, Loose, Tight, and Coily curls — and developed a signature line of products that complement each type. Because every curl needs the regimen that treats it right.