curl talk THE OUIDAD BLOG

The 6-Step Melt-Down Mask Makeover

{ Friday, 29 January 2016 }

Curls require internal moisture and nutrients to hold and form their shape. The natural arcs and angles of a curl leave the cuticle layer exposed, allowing natural moisture and nutrients to escape and climatic aggressors, chemicals and heavy ingredients to be absorbed. Damaged, chemically treated hair often experiences a compromised lipid barrier – the natural […]

New Year, New You: Salon Pros on Reinventing Your Curls

{ Tuesday, 5 January 2016 }

New Year, New You: The hottest curl tips to reinvent your look in 2016 If you’re anything like us here at Ouidad, you consider changing your curl style about 20 times a week. You may feel that the length is dragging your curls down or noticed a lot of shorter, curlier styles on the red […]

Ouidad Curl Tip: Curl Resurrection

{ Friday, 5 June 2015 }

Hair’s lipid barrier is the natural layer of protection that is critical to maintaining curl health. Damaged, chemically treated hair has a compromised lipid barrier. Once damaged, the lipid barrier must be rebuilt, or damage will increase. Ouidad’s with Curl Recovery Meltdown Extreme Repair Mask restores hair’s natural lipid barrier to promote curl health and […]