Curls’ Night Out: Get The Look(s)

{ Tuesday, 29 November 2016 }

The biggest celebration of the year calls for a look that’s ready to party. These standout styles will keep your curls looking gorgeous through midnight—and beyond. LOOK 1: PARTY PONYTAIL Sleek at the crown with serious volume in the back, this style’s contrasting proportions make an ultra-glam statement. Time needed: 15 min | Level: Quick […]

Deep Conditioning Do’s and Don’ts

{ Monday, 8 August 2016 }

A few days ago we explored the types of treatments that are best for curls. You’ve identified the right deep conditioner for your curl’s unique needs — now how can you get the most out of it? Follow Ouidad’s Do’s and Don’ts for deep conditioning, for your softest, shiniest, healthiest curls ever. DO start with […]

Treat Your Curls: Deep Conditioning

{ Wednesday, 3 August 2016 }

Think about how great you feel after a spa day. Completely reinvigorated, right? Curls are the same way—they need to be treated to extra TLC every so often. A few extra minutes of pampering can work wonders for your hair’s texture, helping to reset and re-define the curl pattern and counteract damage from styling or […]

Meet Our Curl Stylists: Pia Vivas and Jason Hallman

{ Thursday, 3 March 2016 }

You won’t find many stylists who know curls better than the specialists at our Ouidad flagship salons in New York and Santa Monica. This month, get to know two of our experts – Pia Vivas and Jason Hallman – and learn more about their approach to taking curls to the next level. Pia Vivas, Stylist […]

The 6-Step Melt-Down Mask Makeover

{ Friday, 29 January 2016 }

Curls require internal moisture and nutrients to hold and form their shape. The natural arcs and angles of a curl leave the cuticle layer exposed, allowing natural moisture and nutrients to escape and climatic aggressors, chemicals and heavy ingredients to be absorbed. Damaged, chemically treated hair often experiences a compromised lipid barrier – the natural […]

Why Do I Need a Leave-In Conditioner?

{ Wednesday, 22 April 2015 }

To Leave or Not to Leave It In, that is the burning question – Understanding the benefits of a leave-in conditioner: Leave-in conditioners are designed to bring manageability to your hair by making it smoother, more flexible, and to strengthen the core structure. They act as protective barriers between cleansing and conditioning the hair before […]