Introducing KRLY® Kids to Benefit Curls for a Cure®

{ Wednesday, 1 October 2014 }

We’re excited to reintroduce KRLY® Kids as a pink ribbon collection benefiting The Breast Cancer Research Foundation® (BCRF) through our Curls for a Cure® foundation! Starting this month and continuing year-round, we’ll donate $1 from all KRLY Kids purchases from to BCRF through Curls for a Cure. Ouidad developed KRLY Kids, including No Time […]

Refreshed Fall Looks

{ Tuesday, 23 September 2014 }

Fall is that gorgeous window when the bathing suits start finding homes in the backs of drawers and the scarves, hats and light jackets start subtly layering themselves back into the wardrobe. The crispness in the air brings a renewed sense of possibility and purpose. It’s my favorite time to try a new cut or […]

Curls for a Cure® 2014

{ Wednesday, 17 September 2014 }

Ouidad and her husband, Peter, started Curls for a Cure after she was diagnosed with and beat breast cancer, the same disease that took her mother’s life. After matching your donations to reach over $475,000, we decided that we wanted to go even bigger, and this year we’re supporting Curls for a Cure like never […]

My Journey to Accepting My Natural Hair

{ Monday, 25 August 2014 }

I had no idea what my natural hair looked like until I was 29. All my life, I’ve had straight, pretty, long hair. As a kid, my mom relaxed my hair once, to make it more manageable. After that one time, she never did it again. Instead, she opted for pressing my hair, or having […]

How Ouidad Changed My (Curly) Life

{ Monday, 5 May 2014 }

Fend vitae mauris in hendrerit. Praesent orci elit, viverra vitae sem sed, mollis fringilla quam. Quisque scelerisque, libero ac tincidunt ornare, augue sem ornare ipsum, ut dignissim lectus urna et augue. Duis sit amet dictum elit. Donec ipsum leo, convallis id rhoncus congue, euismod sit amet eros. Senior Beauty Editor Owes her Curls to Ouidad

{ Monday, 24 March 2014 }

Crystal Martin is the Senior Beauty Editor at She shares her Ouidad experience! I suppose I owe my curls to Ouidad. Back in 2008, I was fresh out of graduate school at NYU, a beauty assistant at Redbook magazine—and completely unaware that my hair was curly. I had been flat ironing or pressing it […]

10 Reasons Why It’s Great to Be a Curly Redhead

{ Tuesday, 11 March 2014 }

Adrienne (left) and Stephanie Vendetti (right) are sisters, best friends, natural-born redheads and co-founders of How to be a Redhead. Curly hair is a gift. But, if you’re a curly redhead, you’re the 1% of the population with this rare combination. This St. Patrick’s Day, rock your naturally curly red hair with these confidence boosters […]

Tracy Reese Fall 2014: Get the Look

{ Friday, 14 February 2014 }

Ouidad Creative Director Moran Willhite shares some tips on how to re-create the looks that were featured at the Tracy Reese Fall/Winter 2014 New York Fashion Week Show! For Naturally Tight Curly to Kinky Textures Style Vision: Enhance the natural tight/kinky texture, while adding “severe dramatic” side parting. I was ecstatic when Tracy had this […]

Tracy Reese Spring 2014: Backstage Hair & Makeup Tutorial

{ Friday, 13 September 2013 }

Jessica Cruel from PopSugar Beauty not only got an exclusive look backstage at the Tracy Reese Spring 2014 New York Fashion Week show, but she also received tutorials from Ouidad Creative Director Morgan Willhite! Check out this Behind the Scenes footage to find out the secrets behind the fabulous hair, makeup and nails! “Waves and […]