{ Tuesday, 11 August 2015 }

The effectiveness of the 2-in-1 shampoo versus co-washing, a new trend that has quickly grown in popularity as it relates to tightly-coiled hair, continues to be a greatly debated topic. While many have opined over which cleansing process is best for kinky curls, Ouidad believes that co-washing should be considered the method of cleansing for […]

Hair Density 101

{ Friday, 7 August 2015 }

The answer to why the hair on the woman next to you appears full and thick, while yours struggles to feign even a hint of volume, is hair density, which is affected by your hair texture, porosity and width. And when you know what affects the density of your hair, you will better choose the […]

Ouidad Curl Tip – Product Layering

{ Wednesday, 5 August 2015 }

Layering — the practice of progressively adding products to seal in moisture and define curls — is the best way to optimize finished styling results when summer heat and humidity hit. The trick to achieving bounce-iful curls without weighing them down is to limit your layering process to just three products. Some layering do’s and […]

Perfectly Defined Tight Curls: A Styling How-To

{ Monday, 3 August 2015 }

To control your anxiety level as you embark on yet another “tightly-coiled hair” styling session, simply follow this how-to, which promises to leave you with perfectly-defined spirals. Step 1: Begin by shampooing your hair with tress-nourishing Curl Quencher Moisturizing Shampoo and then condition it with protein-enriched Curl Quencher Moisturizing Conditioner. Step 2: Going section by […]


{ Thursday, 30 July 2015 }

The next best thing to beautiful, flawless bouncy curls is, well, beautiful, flawless bouncy curls that last all day! Your best bet to getting long-lasting curls is to follow these tips and tricks: Curl Last Tip #1 Start with the right haircut for your curl type. Whether your curl is Loose, Classic, Tight or Kinky, […]


{ Tuesday, 28 July 2015 }

As no two curl patterns are alike, it’s necessary to know the porosity level of your own to get the most out of your curl routine. In other words, understanding the porosity of your hair is the first step in managing your specific curl type with the proper product regimen, so you get beautiful styling […]

Video: Frizz Control How-to

{ Saturday, 25 July 2015 }

Summer’s here which means, frizz alert! When humidity reaches its highest levels during the warmer months, it causes perfectly good hair to go bad. But don’t give into frizz, manage it. While there is no one product that can forever eliminate the frizzies, there are steps you can take to improve the appearance of your […]

Ouidad Curl Tip: Gentle Detangling

{ Tuesday, 21 July 2015 }

Those with curls know that if not cared for properly, this hair type – which easily tangles and knots up – can quickly end up frizzy, dry and unruly. And while you’ve embraced your beautiful curls, what remains a struggle is learning how to detangle it safely, i.e., not ripping a brush with harsh bristles […]

From Parched to Lustrous: Silky Summer Curls

{ Friday, 17 July 2015 }

The summer months pose a special set of problems for all hair types, especially curly tresses that need constant hydration. But worry not, because Ouidad has the prescription for beautiful hair during this transitional time. Maintain your glossy, bouncy curls in high temperatures in just a few simple steps: Step 1: Make sure your hair […]

The Rake and Shake, Explained

{ Wednesday, 15 July 2015 }

Rake and Shake, Ouidad’s signature styling method, creates perfectly-defined curls for every curl type. To achieve your optimal curl formation, follow these simple steps – and click the video links below for a live-action demo. Step 1: First, apply the appropriate foundation product for your specific curl type: Loose, Classic, Tight or Kinky. Step 2: […]

Ingredient Story #2 – Superfruit Clarifying Shampoo

{ Friday, 10 July 2015 }

For part two of our ingredient story, we’re highlighting Superfruit Renewal Clarifying Cream Shampoo – a chelating shampoo that is blended with non-stripping, detoxifying superfruit acids that deliver the perfect level of deep clean for curls, and removes dulling residue build-up without depleting hair of necessary moisture and nutrients. What does “chelating” mean? Chelating means […]

Ouidad Curl Tip – Curl Maintenance While You Sleep

{ Wednesday, 8 July 2015 }

Yes, sleeping to recharge is important, but treating your hair with care by following these tips during your overnight slumber will help you avoid those dreaded bad hair days. Clip your hair up or as it is more commonly referred, “pineapple” it, making sure your curls are piled on top of your head either with […]