Tour Ouidad’s New Fort Lauderdale Flagship
Curls in the know have a new destination in South Florida. This past Thursday, Ouidad Fort Lauderdale opened its doors, joining New York and Santa Monica as our third flagship salon location—and the curl community came out to celebrate.
At the opening reception, Lead Stylist Chadwick Pendley and Lead Colorist Igor Araujo welcomed their clientele of all curl types, along with local VIPs, influencers, and the original curl expert herself, Ouidad.
Attendees got a first look at the new space, as did fans who tuned into our first-ever live video tour (which you can watch on Ouidad’s Facebook page). The state-of-the-art salon features specialized cut and color stations, a learning lounge that will host education sessions for both professionals and curly clients, and the most comfortable shampoo bowls you might ever rest your ringlets upon. The flattering lighting that illuminates the space is ideal for snapping your finished look (curl goals, anyone?).
The new salon opens at a moment when curly hair is more in demand than ever—thanks to Ouidad’s pioneering launch three decades earlier. “Thirty-two years ago when [my husband and business partner] Peter and I opened the first salon in NYC to cater to curly hair, it was the only one in the country and started the curly hair revolution in the beauty industry,” Ouidad said in her celebratory toast on opening night.
“We walked the road less traveled—we had to pave it. Bankers ignored us when we talked about a curly hair salon business plan. Beauty editors laughed at the idea of a curly hair salon and fought us about the concept of women and men wearing their hair curly.”
These days, more women than ever are wearing their natural texture proudly, Ouidad continued. “Today, our clients are appreciating their own beauty and moving it forward to their children and future generations.” And now, they have a next-generation salon to care for their curls.
Ouidad by Chadwick and Igor is located at 3530 North Federal Hwy, Fort Lauderdale, Florida. Book an appointment.
Ouidad’s newest flagship salon, located at 3530 North Federal Hwy, Fort Lauderdale, Florida.
Ouidad with Lead Colorist Igor Araujo and Lead Stylist and Educator Chadwick Pendley.
Cool-girl curl friends René Daniella (@ownbyfemme) and Jessica Franklin (@heygorjess) attended the opening party.
The shampoo bowls feature comfy, reclining chairs.
The clean, modern styling stations show curls in their best light.
Both clients and stylists can pick up new skills in the learning lounge.
The Fort Lauderdale flagship caters to all curl types.