Embracing Your Loose, Wavy Curls | Ouidad

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Loose Curls


Loose curls have a soft, larger “S” bend pattern. Variations in this “S” pattern can make hair appear in between loose and a straighter bend in the “S” pattern of hair.

Loose curls are more susceptible to damage from straight styling, which eliminates the natural body and wave. Loose curls lack internal hydration and less surface moisture, therefore curls can be weighed down.

Loose Curls


• Avoid heavy moisturizing shampoos and conditioners as they weigh the hair down.

• Avoid heavy polymers and harsh ingredients, such as alcohol, which will have a drying effect on hair.

• Use products that enhance the formation of the loose curl and plump the hair from within.

Our PLAYCURL range is specially formulated to amplify loose curls.

Loose Curls


In order to achieve the perfect loose curl you first must select the proper product prescriptives as well as the using the right styling techniques. Click on the video to get the perfect styling tips for loose curl.