How to Hydrate Dry or Damaged Curls

When it comes to keeping your curls healthy and hydrated, the struggle is real. Everything from heat styling to color processing to everyday environmental factors like UV rays can dry out curly hair, leaving your curls looking dull and undefined. The best cure? Infuse your hair with moisture at every step of your routine, from shower to styling. With this ultimate hydration regimen (featuring our new Ultra-Nourishing Intense Hydrating Mask, you’ll restore your hair’s softness, elasticity, and shine in no time.

The Ultra-Hydration Regimen:

1. Shampoo your curls with Ultra-Nourishing Cleansing Oil Shampoo. This cult-favorite formula is rich in natural oils to cleanse and replenish moisture. Use a quarter-size amount of shampoo, and massage gently through your scalp. Don’t bunch up your hair or scrub roughly—curls are fragile! Run your fingers downward to distribute the shampoo through your ends, and rinse.

2. Apply Ultra-Nourishing Intense Hydrating Mask. Start with your ends, and use your fingers or a comb to detangle, working up to a quarter-inch from your roots. This mask has amazing slip to detangle hair instantly, which helps to prevent breakage. Leave in for 2-5 minutes, and rinse.

3. Blot hair gently with a towel, then apply your styling primer. This “base layer” will help to lock in moisture before you style. Try Moisture-Lock™ Leave-In Conditioner, or for coarser curl types, Whipped Curls™ Daily Conditioner & Styling Primer.

4. Finally, apply your styler of choice and allow your curls to air dry, or blow dry with a diffuser. With a lightweight moisture foundation, your curls will feel hydrated, healthy, and full of bounce. Try it and see for yourself.

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