Watch Now: How-to Videos for Your Curl Type

{ Monday, 9 March 2015 }

How many times have you read or watched a review of a product, but the model’s hair is a completely different type or texture? It’s difficult to know how a technique or product will work on your unique curls, which is why we teamed up with our Artistic Director, Morgan, for a series of exclusive […]

Get the Look: Award Season Curls

{ Monday, 16 February 2015 }

Red carpet season is in full swing, and our favorite stars are turning heads with textured tresses and soft curls. Your version of a red carpet might be the walkway between your office cubicles, but that doesn’t mean you can’t take some inspiration from award-winning looks and turn heads every day. Here are some of […]

Curl Resolution #2: I Will Better Manage My Stress

{ Monday, 12 January 2015 }

You’re swamped at work (it’s so hard getting back into the swing of things post-Holidays, right?); you’re planning your wedding; you’re trying to squeeze errands in between office hours and happy hour. You’re stressed. We certainly want you to unwind from the stressors that plague you day to day, but we’re really hoping that you’ll […]

Beat the Heat

{ Wednesday, 7 January 2015 }

It’s no secret – we love our Moisture Lock™ Leave-In Conditioner. It’s one of our Curl Essentials, meaning every curly girl should have it in their product arsenal. If you’re already using Moisture Lock, you know it injects curls with naturally hydrating ingredients to create a lightweight, breathable moisture foundation within curls, establishing the proper amount […]

Shh… Can You Keep a Secret?

{ Monday, 29 December 2014 }

You know your curl regimen like the back of your hand, right? We’re positive you know what you’re doing, but you may not be allowing your products to reach their full potential! Often, products you’re convinced can only do one job (albeit, a great job!) can actually work double-duty. Here, we’re letting you in on […]

Travel Tips for the Curly Girl

{ Tuesday, 25 November 2014 }

The year has flown by and Thanksgiving is upon us! If you’ve traveled for the holiday in previous years, you know that this is perhaps the busiest travel season in the US. As you’re packing for your holiday travel, consider these tips so you can simplify while still rocking fabulous curls the whole trip through! Load […]

What to Eat for Healthy Curls

{ Saturday, 8 November 2014 }

Can you believe that Thanksgiving is only a few weeks away? You know that old saying, “We are what we eat.” So, shouldn’t we pay attention to what goes into our curls – not just what goes on them? As you prepare for your T-day feast, we break down the superfoods that will give you […]

Cold Weather Curls

{ Thursday, 6 November 2014 }

It’s that time of year again – temperatures are dropping and you’re hearing “Winter is coming” everywhere you turn. As you start prepping for cooler temperatures, consider adding more curl care into the mix. Regularly Deep Condition Your Curls We’ve said it time and time again: feeding your curly hair is the best way to […]

Your Hair’s New Best Friend: Curl Primers

{ Thursday, 30 October 2014 }

When you apply your makeup in the morning – that is, when you’re not already running 10 minutes late – you may start with a primer before applying the rest of your “face.” You minimize pores and create a smooth and even surface for your makeup to enhance or highlight your natural beauty. Given our […]

Curls for a Cure® Pink Curl Extension Style Guide

{ Thursday, 9 October 2014 }

The Curls for a Cure Pink Curl Extension is such a simple and easy way to show your support for the fight against breast cancer. If you’ve already purchased a Pink Curl (or are thinking about it), here are a few ideas for showing your support with your curls! Two-Strand Twist For all textures, you […]

Tracy Reese Fall 2014: Get the Look

{ Friday, 14 February 2014 }

Ouidad Creative Director Moran Willhite shares some tips on how to re-create the looks that were featured at the Tracy Reese Fall/Winter 2014 New York Fashion Week Show! For Naturally Tight Curly to Kinky Textures Style Vision: Enhance the natural tight/kinky texture, while adding “severe dramatic” side parting. I was ecstatic when Tracy had this […]

Tracy Reese Spring 2014: Backstage Hair & Makeup Tutorial

{ Friday, 13 September 2013 }

Jessica Cruel from PopSugar Beauty not only got an exclusive look backstage at the Tracy Reese Spring 2014 New York Fashion Week show, but she also received tutorials from Ouidad Creative Director Morgan Willhite! Check out this Behind the Scenes footage to find out the secrets behind the fabulous hair, makeup and nails! “Waves and […]