Curl Talk: The Ouidad Blog

Image courtesy of @davidasdiaryEverything from heat, weather and chemicals can wreak havoc on curls, leaving them lifeless, dry, brittle and in desperate need of a pick-me-up. Sometimes that means a trip to the salon for a really intense hair treatment—but that’s not always possible. Good news: ...

What is Porosity? If you have curls, you’ve probably heard the word “porosity”. But what does it really mean? We consulted with Ouidad Artistic Educator, Genevieve Rosemary, to find out. In short porosity is your hair's ability to absorb and retain moisture—and it affects how your hair ...

Temperatures are finally cooling down, and we're headed for fall—It’s time to dig out the sweaters, scarves, and boots. Along with cute fall fashion, autumn brings its own particular set of curl woes to contend with, and at the top of that list is: Frizz. But what causes fall frizz? Ouidad ...

You’ve probably seen her name attached to iconic publications such as Essence and Cosmopolitan, doling out coveted beauty secrets and trendsetting like no other. In addition to killing it as Cosmo’s Beauty Director, she also just had an adorable baby boy in January. Keep reading for our Curl ...

As a female founded brand, Women’s History Month is super important to us. We decided to sit down with Sabrina Zohar, founder of clothing brand Softwear and certified SHEO, and talk about all things female. She’s dishing on how she keeps her business (and curls) thriving each and every day and ...

To celebrate the month of love, we sat down with our favorite curly couple Mell and Lucas. Mell is a popular curly  hair stylist who’s gotten her boyfriend, Lucas, to start taking more care of his curls and now they’re both #HairGoals. Keep reading to get the deets on how they met, their curl ...

Combating frizz—it’s a year-round struggle. We tapped lifestyle influencer and fellow curly girl Desiree Tizon to share her go-to ways for keeping her curls bouncy and beautiful during the winter season.Find the right products for your climate“Frizz can stem from lack of moisture in the air, ...

While the new year is always the perfect time to reset your routine to make healthier choices, most people focus primarily on weight loss and workouts. Our 2021 resolution is to approach wellness more holistically, and this month’s Curl Talk with Valerie Agyeman, a registered dietitian and founder ...

Chances are you’ve heard of plopping—but what exactly does it mean, you wonder? The go-to practice for so many curly girls might be something worth adding to your styling routine. The result? Beautiful bouncy coils, defined (and frizz-free) fresh off of wash day. So, What Exactly is Plopping?  ...

After the longest (and questionably the most challenging) year ever, a new one has finally arrived––hallelujah! And while we’re all about creating vision boards and jotting down goals for the new year, it’s particularly important to prioritize a little self-care as we ease into this unique ...