Curl Talk: The Ouidad Blog

You’ve probably seen her name attached to iconic publications such as Essence and Cosmopolitan, doling out coveted beauty secrets and trendsetting like no other. In addition to killing it as Cosmo’s Beauty Director, she also just had an adorable baby boy in January. Keep reading for our Curl ...

As a female founded brand, Women’s History Month is super important to us. We decided to sit down with Sabrina Zohar, founder of clothing brand Softwear and certified SHEO, and talk about all things female. She’s dishing on how she keeps her business (and curls) thriving each and every day and ...

To celebrate the month of love, we sat down with our favorite curly couple Mell and Lucas. Mell is a popular curly  hair stylist who’s gotten her boyfriend, Lucas, to start taking more care of his curls and now they’re both #HairGoals. Keep reading to get the deets on how they met, their curl ...

Combating frizz—it’s a year-round struggle. We tapped lifestyle influencer and fellow curly girl Desiree Tizon to share her go-to ways for keeping her curls bouncy and beautiful during the winter season.Find the right products for your climate“Frizz can stem from lack of moisture in the air, ...

While the new year is always the perfect time to reset your routine to make healthier choices, most people focus primarily on weight loss and workouts. Our 2021 resolution is to approach wellness more holistically, and this month’s Curl Talk with Valerie Agyeman, a registered dietitian and founder ...

Chances are you’ve heard of plopping—but what exactly does it mean, you wonder? The go-to practice for so many curly girls might be something worth adding to your styling routine. The result? Beautiful bouncy coils, defined (and frizz-free) fresh off of wash day. So, What Exactly is Plopping?  ...

After the longest (and questionably the most challenging) year ever, a new one has finally arrived––hallelujah! And while we’re all about creating vision boards and jotting down goals for the new year, it’s particularly important to prioritize a little self-care as we ease into this unique ...

Just because this holiday season looks a little different than years past doesn’t mean you still can’t enjoy some cheer—there are plenty of ways to get into a festive mood and feel the holiday spirit. We chatted with Taryn Williford, Cleaning Expert and Lifestyle Director at Apartment Therapy ...

Who else is glamming it up to hang on the couch this holiday season? We tapped celebrity hairstylist and brand ambassador Irinel de León to share her holiday hair inspiration with fellow curly girls. She’s sharing three, easy holiday updos you can achieve at home using your favorite Ouidad ...

If you have curly hair, you’ve probably dabbled in layering and ‘cocktailing’ different products to find combinations that work best for your curl type. These are common practices amongst us curly girls, but can get a little tricky. If you haven’t yet experimented, I’m going to break down ...