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Ouidad Salon LA

2008
Located in Santa Monica, CA, Ouidad Salon LA caters to curls and textured hair. Staffed by an experienced team that has mastered the exclusive Ouidad curl cutting techniques, the LA salon brings the unique, curl-focused philosophy and expertise to the West Coast.

salon services menu

  • Styling Team (price level determined by years experience):*
  • Women's Cut
    150.00 (with Alenka and Caitlin)*
  • Women's Cut
    135.00 (Jasmin and Pia)*
  • Men's Cut
    110.00
  • Styling:
  • Curly Styling
    60.00*
  • Updo Curly
    100.00*
  • Wedding Style
    200.00*
  • Blow Dry Straight:
  • Short Hair (chin)
    60.00*
  • Shoulder
    75.00*
  • Long
    90.00*
  • Treatments:
  • Deep Treatment
    90.00*
  • Damage Control
    190.00*
  • Color:
  • One Process
    110.00*
  • Double Process
    200.00*
  • Color and Style
    165.00*
  • Color Correction
    150.00*
  • Glaze
    90.00*
  • Highlights:
  • Hairline
    150.00*
  • Hairline & Crown
    200.00*
  • Half of Head
    250.00*
  • Full Head
    300.00*
  • Softening:
    (Softenings include sealing with a Deep Treatment)
  • Spot Softening
    190.00*
  • Full Head
    300.00*
  • Perms:
  • Half of Head
    225.00*
  • Full Head
    300.00*
  • Spot Perm price is available upon consultation*
  • Gratuity is graciously accepted in cash only.
* - Prices may vary depending on hair length, thickness or other factors to be determined by your Ouidad Stylist

certified stylists

Caitlin
Caitlin
Stylist
With over 10 years of Ouidad experience, Caitlin envisions the potential each client’s hair texture holds. Whether your personal style is wild or tame, she will adjust your service to your liking while keeping in mind the tendencies of your hair’s unique personality. Up to date on current trends & a world traveler, Caitlin combines her inspiration from the most current big city styles and combines it with your own personal hair concerns. In addition to giving your hair a boost of self-curl-confidence , Caitlin feels that educating her clients is extremely important. She strives to have each one of her clients leave her chair not only thrilled with their curls, but inspired with confidence that they can recreate a similar look at home. Caitlin has been trained by some of the salon industries most renowned companies including Ouidad and Vidal Sassoon. She also has extensive experience outside the salon, ranging from styling hair for Chloé & Cosabella runway, to behind the camera work on photoshoots and film.
Alenka
Alenka
Curl & Color Specialist
Born and raised in Europe, Alenka's inspiration comes from the European fashion market. Paying close attention to how hair influences and accentuates designer's visions, Alenka always keeps clients fashion forward with her up-to-the-minute knowledge of current trends. “After working for years in the field, I find it fulfilling when a client leaves with their exact needs taken care of,” Alenka says. “Working with curls is especially fulfilling since most women find it frustrating to deal with their natural texture. I love teaching women how to work with their ringlets.” Prior to arriving at the Ouidad salon, Alenka trained at Vidal Sassoon and Frederic Fekkai, where she won national competitions in cut and color. She also has extensive experience with Aveda, Goldwell, Matrix and Redken.

Jasmin
Jasmin
Curl Specialist
Three words that best describe my cutting style are accurate, consistent and trendy. When my clients leave the salon, I want then to feel encouraged to wear their natural curls and be truly educated on how to style it.

I draw inspiration from fashion, art and music; I feel they all are related. I believe that curls are unique, beautiful, have personality and expression. I have worked with curly hair my entire career.

What inspired me to become a hairstylist came from within, a happiness. My first time at a salon by a young woman of whom I later in life worked for was the first time I realized I could make a career out of something I loved to do. It's rewarding as a stylist to make anyone in my chair feel and look great!

My greatest professional accolades or accomplishments are industry work for Universal's Motown music video division, various production companies, hairstyling for salon photo shoots and fashion shows. I also have extensive experience with hair extensions and an expert in weaves on all types of hair.
Pia Vivas
Pia Vivas
Stylist
After a 10 year career in photography, Pia began her hairdressing career by entering the Aveda Natural Talent competition where she won a full tuition scholarship to the Aveda Institute in SoHo New York. Upon graduation she began apprenticing in precision haircutting at the Vidal Sassoon downtown NYC salon. From there she further developed her creative skills training under former Sassoon creative director, Cristiano Cora. She was then asked to join the education team at Arrojo and spent three years working as a lead educator performing demos alongside Nick Arrojo, teaching for his cosmetology school and his advanced academy. In 2013 her ongoing personal projects earned her a double page spread in the New York Times Sunday edition for her work as key hair stylist for Adam Harvey's anti-surveillance project, CV Dazzle. Using her technical background, Ouidad techniques, and love for natural beauty, Pia is excited to help clients fall in love with their curls and learn how to manage their texture.
Michele Cook
Michele Cook
Stylist
Santa Monica native Michele, grew up loving the beachy waves of her peers. Like many of us she fought and tugged on her curls, trying to achieve a more relaxed style. Since joining the team at Ouidad three years ago Michele has put away the flat iron and embraced her natural texture. She enjoys aiding clients in the transition to achieving their best looking curls. Whether you straighten your locks or have yet to find the products that work for you, Michele will be ready to educate and prescribe the perfect combination to achieve an effortless looking style.
Overall Rating:
(Based on 49 Reviews)
by kirk w. hyatt on 01/21/2015
Curl Type: Classic Curls
WOW- after 51 years i finally LOVE LOVE LOVE my hair. I've been going to Morgan in santa monica for several years now. it is hands down the best haircut i have ever had. after years of going to salons and getting haircuts for straight hair ( which i don't have) - and spending hours trying to blow-dry my hair straight- i found out about ouidad while watching an infomercial and decided to drive 2 hours to the ouidad salon in santa monica. i used to wish i had straight hair- not anymore. i get so many compliments on my curls- something i never had before. thank you ouidad!!!
by Shannon Prosser on 01/26/2015
Curl Type: Classic Curls
Love getting my curls pampered here! The best cut and style I've ever had!
by Brittany Hatcher on 03/18/2015
Curl Type: Tight Curls
Caitlin is probably one of the most amazing people I've ever met. I've been getting my hair cut and styled by Caitlin for the last two years and have loved the outcome every time. She has amazing style, she is an artist, and she is a kind and compassionate human being. Most recently, I have struggled to get comfortable with a change in my curl pattern since I got pregnant. Caitlin has taken the time to consult with me and give me private tutorials on diffusing my hair differently to accommodate this change. She is extremely knowledgeable and experienced and I am so thankful to have found her. Be confident in this hair goddess!
by Sarah on 02/04/2014
Curl Type: CURLY
For years I've hated my hair. Mainly the frizz & lack of shape. I went to the LA salon and had Caitlin as my stylist. She shocked me! My hair is no longer a messy mop...it has a beautiful shape and she was super patient with teaching me how to style it. Thank you Caitlin! See you again! -Sarah
by julie on 02/20/2014
Curl Type: CURLY
Morgan is the GREATEST!!!
by Sarah on 03/11/2013
Curl Type: TIGHT
Alenka is wonderful. She has given me some beautiful cuts and styles and is extremely attentive and knowledgable. And I have very VERY curly hair, very hard to work with. It's never looked better! The services are expensive but worth it, in my opinion.
by melissa on 05/19/2013
Curl Type: NONE
I've seen Alenka multiple times. After every visit I'm more than thrilled with the result! She's awesome! People always compliment my hair after I've gotten it cut and styled by Alenka!
by christina on 09/11/2014
Curl Type: NONE
I called Jasmine a few weeks ago to explain I was having rotator cuff surgery and I needed to get my below the shoulder hair cut, because I only was going to have one arm to detangle, style and dry for several months. She told me 'don't worry, I can take care of you'. I love my pixie cut! Thanks!
by luba on 09/21/2014
Curl Type: CURLY
I have been coming to Alenka for 4 years. Coming from Europe it was very hard to find a good hairdresser. I am so happy this salon was on my doorstep. The staff is very friendly and salon is very clean with nice energy and feeling. Alenka is amazing! Great cut and color. This place is worth to drive
by paula on 04/21/2010
Curl Type: KINKY
Toni transformed my curly hair into a gorgeous soft mass of ringlets! She demonstrated the techniques to keep it this way and showed me the best products to keep it looking its best. Thanks again, Toni!
by Margaret on 01/08/2011
Curl Type: NONE
Morgan saved my hair!!! She is a very versatile stylist. She is able to do any era 20s -80s and current curly or straight!!!!! I highly recommend Morgan!!!
by michelle on 09/01/2010
Curl Type: CURLY
A-W-E-S-O-M-E!!!!!! SOOOO worth it. Alenka did my cut and style and when she was done I could not believe it was my hair! It was so beautiful. The best part is that they show you how to style your hair and I have been able to recreate the look. I have been battling my curly hair for 36 years and now I absolutely love it. They make it so easy to make your hair more gorgeous than you can imagine. It is almost like magic! I am lucky that I live very close to a salon. Even if you don't live close by, it is worth the trip to get your hair cut and styled. Believe me. I now LOVE my hair........love it. Alenka is now my hair angel, she is the best!!!
by Denise on 10/29/2010
Curl Type: NONE
I get my hair cut by Morgan in Santa Monica. I've been going to her for a few years and she's the only one I really trust with my hair. People look at me like I'm crazy when I tell them how much I spend on a cut. But for me its worth it and it usually lasts about 6 months as long as I take good care with deep conditioning and letting my hair air dry instead of using a diffuser. Thanks Morgan...I'll be seeing you in the near future
by claudia on 08/20/2010
Curl Type: CURLY
Alenka is my dream stylist. She communicates and listens well. My highlights were artfully placed and compliment my curls. I will be returning to her for my next haircut. Everyone at the salon was thoroughly professional and warm. I felt welcomed and relaxed. Every client in the chairs looked fantastic. I instantly felt as if I had entered a Mecca of a secret society. The Curly Girl Society. Just try to keep me away. My hair was shiny and beachy wavy. Dream stylist Dream Hair.
by sarabeth on 06/24/2010
Curl Type: CURLY
I started having my haircut at the Ouidad salon in NYC about 6 years ago. It was LIFE CHANGING. The haircut lasted for close to 5 months. For those years, I tried to make it to New York at least once a year. I was absolutely thrilled that Morgan decided to relocate to Santa Monica to help Ouidad establish a salon on the west coast. I always get compliments on my hair wherever I go and I'm proud to tell everyone where I go for such a fantastic cut. I use all the products in the Curl Quencher line and would never change products. I don't know what I'd do without Morgan...Treat yourself!! You're worth it and so are your curls!
by Selena on 10/26/2009
Curl Type: NONE
I drove down to Santa Monica from Las Vegas just to have my hair cut by Morgan. She brought my hair back to life. She was very thorough, explaining every single step in the process. A true professional! I will definately be back. Thanks Morgan! Sammie was great too!
by susan on 08/31/2009
Curl Type: NONE
Toni did an amazing job cutting and styling my crazy curly hair. I now get many many compliments on my hair, and I never got any pre-Ouidad. The best thing is, Toni patiently showed me how to style it myself, so it looks like I just left the salon everyday! Toni is warm and funny, so the whole experience is just great. I'd be crazy to let anyone else do my hair!
by Memory on 09/02/2009
Curl Type: NONE
After Morgan cut and styled my hair, as I walked down the streets of Santa Monica, I was pretty sure the paparazzi were following me and taking pictures becuase my hair looked AMAZING! I couldn't stop looking in the store windows to see my fabulous hair. What a difference a Ouidad cut makes!
by Sara on 09/02/2009
Curl Type: NONE
I had unruly curly hair that I could not control. I came and left completely satisfied- almost no one can style my hair but they did it! I was so excited and felt so chic as I left and for days afterward! I get so many compliments now and never got any on prior hair cuts. My questions were answered and I was given tips to style it myself.It was my first time at Ouidad and it wont be the last! Thanks so much!
by Aliza on 08/14/2009
Curl Type: NONE
On a recent trip to L.A., I had a haircut with Alenka. She did an a-m-a-z-i-n-g job! Alenka transformed my thick, heavy hair into gorgeous, light curls, while letting me keep the length that I wanted. She also gave me really helpful product recommendations. I would return to the Ouidad salon in a heartbeat!
by Mindi on 05/11/2009
Curl Type: WAVY
Alenka transformed me! When she asked, What do you think? I didn't have to lie. For once in my entire life, I actually was able to reply, I LOVE IT!- Mindi PS. Two weeks later and I still LOVE it!
by julea on 08/28/2009
Curl Type: CURLY
Flying out to LA from SF every 3-4 months is a little indulgent but so worth it. Having Morgan shape my curls takes all the stress out of having this head of hair. If you have stubborn curls that just won't play nice, seeing Morgan will take care of it.
by Chelsi on 06/16/2009
Curl Type: NONE
I've been seeing Kate for a few months now. I was so happy the first time she cutstyled my hair that I cried! All my life stylists have had me leave the salon with my hair wet because they don't want or know how to style it. Kate was really patient and answered all my questions about how to do my own hair at home. Worth every penny to finally leave a salon feeling beautiful!
by CAROL on 06/17/2009
Curl Type: NONE
My experience with Alenka was wonderful! She took the time to really listen and understand what I wanted. She made me feel comfortable and confident with the products. Her patience and friendly attitude made my experience at Ouidad wonderful. I loved how she took the time to educate me on how to style my hair so I could acheive beautiful curls on my own! Will definitely go back! Caroline A. from LA
by Ronnie on 07/18/2013
Curl Type: CURLY
Jasmin is a GENIUS!! Like so many others, I've been struggling to find a hairdresser who not only knows how to cut & style my curly hair but also one who really listens to what I want! Whenever I make an appointment, I always request Jasmin & I always leave the salon with a huge smile on my face!
by Michelle on 07/25/2013
Curl Type: CURLY
I recently moved to the LA area & was excited to try a certified Ouidad salon. Alenka was very personable, smart & engaging. We discussed my needs then she offered suggestions. I felt like I was in good hands. She explained each step. This was my first experience loving my hair when leaving a salon
by Liberty on 06/21/2013
Curl Type: CURLY
I came to SM for my sister's wedding & decided to treat myself to a cut & deep treatment. Caitlin was awesome! My cut is incredible & she was knowledgable about what products to use. I've gotten so many compliments on my hair. Next time I'm in SM visiting my sister, I'm going to visit Caitlin too!
by Tracey on 11/20/2012
Curl Type: NONE
For years I fought my curly hair on a regular basis. 4 yrs ago I found Caitlin at Los Olas Beauty a two hour drive for me and walked out with the best haircut ever. Finally a great cut that worked with my natural curls, not against them. Santa Monica has the good fortune of gaining Caitlin.
by keri on 01/24/2011
Curl Type: KINKY
Kate was amazing with my daughter's tightly coiled LONG curls. As an actress, many people of done my daughter's hair, but Kate transformed it....with NO CHEMIICALS! She took her semi-frizzy, triangle shaped cut to a beautiful flowing cascade of curls...and it lasted ALL WEEK! We definitely found a winner! I will be back for a tutorial!
by Diane on 11/18/2012
Curl Type: CURLY
Caitlin has been doing my hair for several years going back to when she was at Las Olas Beauty in Ft. Lauderdale. She was recommended to me by a stylist in the New York Salon. Her originality with cutting my hair as well as her precision has kept my hair looking beautiful for many years. Love her
by Carol on 11/21/2012
Curl Type: WAVY
The greatest compliment I can pay Caitlin is that everywhere I go, strangers come up to me raving about my hair and asking for her contact info! Having been in the fashion business in New York I was always looking for the newest trends in hair but they never were right for me. Caitlin is THE BEST
by Ana on 11/26/2012
Curl Type: TIGHT
GO SEE CAITLIN! 300 Characters can not even BEGIN to cover how she has LITERALLY changed my life. She taught me how to love & care for my curls so that I no longer have to cross my fingers & hope for a good hair day. She is brilliant & patient & the BEST thing you could ever do for your curls!!!!!!!
by Tracie on 11/26/2012
Curl Type: CURLY
Caitlin is amazing! I left with a gorgeous crown of curls and tons of tips to maintain my curly qs. Its such a treasure to find a stylist that connects with clients so easily as she does. I once hated the frizzy mop on my head, but not anymore thanks to miracle workers like Caitlin.
by Patrice on 04/02/2012
Curl Type: CURLY
There is no doubt in my mind, Alenka is the finest, most talented hair stylist I have ever known! I live in Chicago, but whenever I'm in CA, I make a special trip to Santa Monica! I can't wait for my next appointment with Alenka!
by lily on 03/11/2012
Curl Type: TIGHT
My friend has been getting her haircut by Morgan for years. I read a few post on the Ouidad Blog about new trends. Morgan gave me,what she calls modern 80's shag with bangs.I always just get a long layer cut,because I thought there wasn't other options.Never have I had such a rockin haircut!
by Willow on 03/15/2012
Curl Type: CURLY
I've always been afraid to try an actual hairstyle, however after working with Morgan I finally had the confidance to try something new, fun and trendy even! After reading her blog I was ready to try a cut with bangs! The smile has not left my face since she finished her magic.
by Sherry on 05/22/2012
Curl Type: CURLY
With no one in my area to who knows how to cut curly hair I lucked out and got an appointment while visiting So. Cal. So glad I went. Kate asked lots of questions to offer me the best cut and also styled it and schooled me too! I love the cut, so easy to style. Will definitely go back!
by Trinity on 04/25/2012
Curl Type: CURLY
5 stars all around!!! I went in with my crazy hair that I never liked or knew how to take care of and I left with beauty and knowledge. I never knew my hair could look so beautiful naturally!!! I WILL go back fersure!!
by Mindy on 01/08/2011
Curl Type: NONE
I used to travel to the New York Salon once a year or so before I found out that Ouidad was starting a small salon in Santa Monica. I've been a loyal customer of Morgan's ever since the first time I went to see her. She has done wonders with my hair, both in color, styling, and cuts. I highly recommend this salon to anyone with curly hair or straight hair, and in fact have sent a number of friends and relatives to see Morgan as well.
by Sandy on 01/04/2011
Curl Type: WAVY
Like most I hesitated over price, but it was well worth it. I am 45 and never had a better haircut. Normally when I leave a salon I immediately go home and wash my hair as it is not presentable - after Morgan I went shopping and out to dinner! She really focused on my curl pattern as well as taking into consideration my face shape and body type. I left with a look that is perfect for me and will be very easy to maintain. Now when I wash it and restyle, it's like a puzzle where all the pieces fall into place - normally the opposite is true... I get my haircut and it just doesn't flow right - the pieces crash into each other. As for the salon it is chic but not to the point of stupid and trendy... it has a warm and inviting feeling. Everyone I dealt with was very nice and the entire experience was great. I highly recommend Morgan who did my look, but while there I was checking everything out... it was busy and not one person left looking anything but great. If you really want the best for curly hair you can't go wrong here. Thank you Morgan and Ouidad for the wonderful experience - I considered it money well spent and will be back soon!
by Amy on 02/10/2010
Curl Type: NONE
Toni is fantastic! She did the most amazing job on my curls, and I'm getting compliments wherever I go. She's the first person to really, truly cut and style my hair, and it was the most amazing experience. She taught me everything I need to know to make my hair look fantastic, always! I cannot express my gratitude to her enough! Thank you, Toni!
by adriana on 12/28/2009
Curl Type: KINKY
Absolutely love this place. Kate is probably the best stylist I've had and I've been to multiple ouidad certified salons including the one in NYC. I fly all the way from Texas to get my hair done! Well hope you enjoy as much as I do.
by Jihan on 12/07/2010
Curl Type: CURLY
I had been dreaming of getting my hair styled by one of Ouidad's stylists for years, I had seen the TV advertisements, magazine articles, and signed up for the newsletter, it wasn't until July of this year that my dream came true. I went Ouidad's Salon LA while on vacation and it was truly a WONDERFUL experience. I have wavy tight curls and I live in Bermuda where there is high humidity and no one has ever been able to cut and style my hair like Alenka at Ouidad! She not only Transformed my hair but she taught me the proper way of taking care of my curls. The Experience was totally worth it and I have vowed only to have my hair cut by a Ouidad stylist going forward. And anytime I am in LA again I will be making an appointment with Alenka. Holly was a wonderful help as well. My Hair has never looked that good and the hair cut has lasted and I am about to visit Salon Red in Maryland at the end of the month!
by lynn on 04/16/2011
Curl Type: CURLY
After 13 years of looking for a stylist in Los Angeles, I FINALLY found one. Alenka may have given me the best haircut of my life. I have long, curly thick hair and Alenka was able to find the natural curl and really listened to what I had in mind. The result is a fabulous cut that fits perfectly with my personality and style. Thank you, Alenka!
by Susan on 04/24/2011
Curl Type: NONE
Within 3 hours of getting off the plane at LAX I headed over to the salon and thank god they had had a cancellation and were able to see me that afternoon. Alenka was amazing!!! I've been using the products for years, but in combination with the cut and slice cut, I'm truly in love with my curls. I really appreciate that she explains the process of how she determines the best cut for you specifically as she goes. It was a great education in my personal curl patterns, long term maintenance of the hair cut, and how to achieve the style at home Which I have successfully been able to do, yay! I highly recommend the softening treatment as well. A huge problem with my hair is that it tends to frizz only on the crown of my head and Alenka spot treated the area and ever since the area has become infinitely more manageable. The whole vibe of the Salon was very chill, and the other women on staff were incredibly personable and fun to talk too. Plus, they love Conan. How could you not love them??? Thank you so much!!!!
by Rachael on 02/18/2011
Curl Type: NONE
I visited the salon yesterday for the first time and got a haircut with Alenka. She did a phenomenal job. She and the other staff were very attentive. I am very excited and couldn't be happier with my new cut. Thanks Alenka
by jill on 02/04/2013
Curl Type: WAVY
Caitlin is WONDERFUL and this review is LONG OVERDUE... I went to her before Thanksgiving and my cut is still AMAZING. She's knowledgeable, fun, great at her job and wonderful at showing how to recreate the curls at home. I highly recommend her and I'll be back for a trim.
by cindy on 05/05/2011
Curl Type: CURLY
Well, it's been 3 days since Morgan cut and styled my hair, and I'm still getting compliments on it. The best one was You look ready for the Red Carpet! I've fought with, hated, loved, straightened, tore out, etc my hair my whole life. It's wonderful to love my curls, and with such a simple styling technique that anyone can do. I will be back!!!
by Brittany on 10/17/2014
Curl Type: TIGHT
Caitlin is amazing! She is always confident, professional and friendly and cuts my hair like a boss! Because I respect and admire her style, I am always confident she will make the right suggestions for my hair. Thank you Caitlin!

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