Sulfates
40% Off Sitewide
This Black Friday, enjoy 40% off sitewide and take 50% off all liters sizes. Plus, spend $100+ and weโll gift you a FREE 5-Piece Luxe Curl Gift Set, no code required.
Use Code: SHOPBFCM
More Deals to Shop for Every Curl
50% Off All Liters
*Discount applies at checkout
Wet Brush Pro Detangler
Wet Brush Speed Dry Detangler
Goody Sport Forever Clap Clip
Goody 15 pc Elastics
Ouidad Canvas Bag
Non-Water Soluble Silicones
Parabens
Mineral Oil
Formaldehydes
Phthalates
Petroleum
Weโre Stylist Created, Salon Perfected, & Curl Approved.
Shop by Curl Type
Waves and loose S-shape curls thrive with weightless moisture and curl-enhancing care. The right blend of good-for-curl ingredients provides hydration and definition, creating volume, lift, and shapeโwithout ever weighing hair down.
Spiral S-pattern curls flourish with bounce and natural fullness when properly cared for. The right blend of good-for-curl ingredients provides lightweight hydration and encourages definition, helping ringlets grow healthy-looking and more resilient.
Tighter C-shaped curls crave moisture and essential nutrients to maintain elasticity, definition, and lasting strength. This curl type requires a layered approach to replenish hydration and encourage elongation.
Coils crave deep moisture and essential nutrients that support elasticity, definition, and strength. The right blend of good-for-curl ingredients replenishes hydration and encourages elongation.
โข Multitasking formula can be used as a daily cleansing conditioner or a co-wash
โข Detangles while infusing weightless moisture into every curl
โข Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
โข Infused with botanical essences to help strengthen curls and prevent breakage
โข Adds weightless moisture to enhance curl definition and shine
โข Gentle enough to use daily
โข Free from:ย Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
โข Weightlessly moisturizes to encourage definition and boost shine
โข Helps protect curls from heat and UV damage
โข Free from:ย Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten...
โข Infused with moisturizing ingredients best for medium-to-thicker hair textures
โข Shapes curls and builds voluminous lift while maintaining soft, natural movement
โข Helps protect curls from heat and UV damage
...
โข Botanical Omega 3-6-9 Complex targets dry areas and helps improve hairโs natural lipid barrier
โข Low pH gently retains hydration and smooths the cuticle
โข Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
โข Memory Interlock Technology forms a lightweight lattice to hold curl patterns
โข Botanical Omega 3-6-9 Complex targets dry areas and helps improve hairโs natural lipid barrier
โข Free from:ย Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
โข Low pH gently retains hydration and helps prevent curls from getting stripped of natural oils
โข Botanical Omega 3-6-9 Complex targets dry areas and helps improve hairโs natural lipid barrier
โข Free from: Silicones, Parabens, Sulfates, Mineral...
โข Smooths and adds bounce and shine to spirals without any crunch
โข Botanical Omega 3-6-9 Complex targets dry areas and helps improve hairโs natural lipid barrier
โข Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten, Glycerin
...
โข Encourages defined, uniform curl formation
โข Helps to detangle and improve softness
โข Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
โข Cruelty-free
โข Rehydrates from within to leave curls nourished and defined
โข Safe for color-treated hair
โข Free from:ย Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Glycerin
โข Vegan and Cruelty-free...
โข Infused with moisturizing extracts and essential amino acids to help smooth, strengthen and revive your natural curl pattern
โข Creates definition while replenishing curls with moisture
โข Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
โข Provides soft hold and touchable definition
โข Instantly helps to eliminate dryness
โข Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
โข Cruelty-free
โข Luxurious, high-slip formula enriches coils with reparative nutrients and hydrating botanicals
โข Helps to strengthen, repair, and restore dry or damaged curls and coils
โข Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
โข Vegan and...
โข Infused with black castor oil and aloe to strengthen coils
โข Adds rich hydration and encourages curl elongation
โข Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
โข Cruelty-free
โข Infused with nourishing antioxidants to seal in rich, long-lasting hydrationย
โข High-slip formula that helps to strengthen hair and prevent breakage
โข Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
โข Vegan and Cruelty-free
...
โข Combines the moisturizing and elongating benefits of a cream with the curl-defining benefits of a gel
โข Helps to strengthen curls and lock in rich hydration
โข Creates natural volume and touchable, lightweight...
Shop by Benefit
Waves and curls are left cleansed, hydrated, and voluminous with beautiful definition.
Curl Confidence from The Curl Expertsยฎ
Check out these videos to see our products in action.
Tried, Tested & Trusted
Top-rated professional formulas for exceptional curls.
โข Locks in moisture and locks out humidity to prevents frizz and flyaways
โข Anti-Frizz Nano Technologyยฎ achieves shiny, hydrated curlsโno matter the climate
โข Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
โข Encourages defined, uniform curl formation
โข Helps to detangle and improve softness
โข Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
โข Cruelty-free
โข Multitasking formula can be used as a daily cleansing conditioner or a co-wash
โข Detangles while infusing weightless moisture into every curl
โข Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
Curl Quiz
Your personalized curl routine starts here. Discover the perfect regiment tailored to your unique curl type, concerns and styling goals.
Curl Talk
Discover the best Ouidad gels and creams for menโs curly hair. Get tips by curl typeโwaves, spirals, or coilsโfor simple, effective styling.
Shop Ouidadโs limited edition curly hair gift sets for frizz-free, defined, and healthy curlsโperfect holiday gifts for every curl type and style.
Hydrate, define, and refresh every curl type with the Moisture Lockโข Collectionโlightweight formulas that fight frizz, detangle, and deliver lasting softness.

