In 1984, as the pioneer of the curly hair industry, she opened the first salon in the country to cater exclusively to curly hair. Since then her trademarked cutting and styling techniques and specialized line of award winning products, have instilled confidence in curly and wavy haired people everywhere.
Sought out by editors and peers for her extensive knowledge, Ouidad's progressive teaching style, informative website, and dedication to curl education all further her goal to empower every stylist with the knowledge of how to work with curls.
“Over twenty-five years ago when I decided to open a salon and develop products specifically for curly and wavy hair everyone from beauty editors to bankers told me I was crazy.
I didn't listen for a second. I knew that so many curly-haired people out there needed someone to help them understand their curls and teach them how to care for them.
When I was a young girl my mother never knew what to do with my curls. Most of the time my hair was thrown up on the top of my head and tied with a large bow - not exactly a look to instill curl confidence in a young girl! I have spent many hours speaking with my clients about their curls and realize that we all shared a similar struggle. Some still carry the memories of traumatic curl-related events from their childhood and others just never thought their curls could be beautiful. My goal is to empower everyone to see that curly hair is a gift to be celebrated and enjoyed.
I believe curly hair is the most beautiful hair and I want you to love your hair everyday. All of my products are gentle, moisturizing and water-soluble. They work from the inside out to transform hair into its healthiest condition. If you are able to visit a Ouidad salon, my trademarked Carve & Slice cutting method provides the foundation for beautiful curls. I also encourage you to visit the styling section of this site to learn the essentials for styling curls.
Vive le Curl! ”