Not your curl type?

Wavy Hair

Soft, less defined waves approx 2” wide. Hair becomes curlier with length.

If your curl pattern is on the looser end of the spectrum, your specific challenges may center around creating body and volume without weighing hair down.

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Shop Ouidad for Waves that Wow

Ouidad products are formulated to moisturize and build body in your wavy locks. Waves will perform with boost and play, instead of being limp and dull.

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Before and After. Hair Transformations.

Take a look at some of our clients before they discovered the secret to beautiful, touchable curls and their gorgeous after results.

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Unlock Your Ultimate Waves

Ouidad shares her expertise with a variety of tips and techniques to maximize your hair’s performance and to capture the ultimate waves.

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For Waves that Wow

Ouidad Botanical Boost Moisture Infusing & Refreshing Spray for Nourishing and Rejuvenating Curly Hair

Botanical Boost

Moisture Infusing & Refreshing Spray

Ideal reviver for your curls. Preserves moisture to prevent frizz and re-springs curly hair by locking in hydration.


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  • $8.00
  • $17.00
  • $51.00
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Botanical Boost

Moisture Infusing & Refreshing Spray

Ideal reviver for your curls. Preserves moisture to prevent frizz and re-springs curly hair by locking in hydration.

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“It refreshes my hair, controls frizz and pumps up my curls!” - Dana

Multiple sizes from $8.00
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Climate Control

Defrizzing Shampoo

Sulfate-free cleanser designed to provide long lasting protection from frizz and flyaways.


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  • $8.00
  • $19.00
  • $57.00
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Climate Control

Defrizzing Shampoo

Sulfate-free cleanser designed to provide long lasting protection from frizz and flyaways.

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“The shampoo was rich and thick and felt moisturizing, but my hair still felt clean after I used it!” - Tricia

Multiple sizes from $8.00
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Climate Control

Defrizzing Conditioner

Defies even the highest humidity, simultaneously detangling and defrizzing curls while promoting softness and shine.


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  • $8.00
  • $21.00
  • $63.00
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Climate Control

Defrizzing Conditioner

Defies even the highest humidity, simultaneously detangling and defrizzing curls while promoting softness and shine.

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“The Climate Control Conditioner made my hair feel like silk -soft and manageable- very easy to comb through and detangle.” - Rebecca

Multiple sizes from $8.00
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Climate Control

Frizz & Flyaway Fighter

The perfect finishing touch to stop flyaways before they start.


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  • $22.00
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Climate Control

Frizz & Flyaway Fighter

The perfect finishing touch to stop flyaways before they start.

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Multiple sizes from $22.00
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Moisture Lock

Define & Shine Curl Styling Gel-Cream

The newest styling technology created to enhance and define your most beautiful waves & curls.


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  • $10.00
  • $24.00
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Moisture Lock

Define & Shine Curl Styling Gel-Cream

The newest styling technology created to enhance and define your most beautiful waves & curls.

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Multiple sizes from $10.00
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Curl Recovery

Whipped Curls Daily Conditioner & Styling Primer

Whipped Curls is a thick daily conditioner that envelopes curls in deeply hydrating nutrients to elevate the moisture factor within the hair cuticle.


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  • $26.00
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Curl Recovery

Whipped Curls Daily Conditioner & Styling Primer

Whipped Curls is a thick daily conditioner that envelopes curls in deeply hydrating nutrients to elevate the moisture factor within the hair cuticle.

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Multiple sizes from $26.00
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Superfruit Renewal

Clarifying Cream Shampoo

Superfruit Renewal™ Clarifying Cream Shampoo is a gentle, sulfate-free cleanser that effectively removes product build-up and residue yet, unlike other clarifying shampoos, will not strip or dry hair.


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  • $18.00
  • $54.00
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Superfruit Renewal

Clarifying Cream Shampoo

Superfruit Renewal™ Clarifying Cream Shampoo is a gentle, sulfate-free cleanser that effectively removes product build-up and residue yet, unlike other clarifying shampoos, will not strip or dry hair.

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Multiple sizes from $18.00
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PlayCurl

Volumizing Styling Spray

A lightweight gel formula that defines, accentuates and holds your natural curl pattern without crunch or stickiness.


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  • $22.00
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PlayCurl

Volumizing Styling Spray

A lightweight gel formula that defines, accentuates and holds your natural curl pattern without crunch or stickiness.

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Multiple sizes from $22.00
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Wave Create

Sea Spray

A Sea Spray that gives hair that windswept, sexy and tousled look you love after a day at the beach.


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  • $23.00
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Wave Create

Sea Spray

A Sea Spray that gives hair that windswept, sexy and tousled look you love after a day at the beach.

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Multiple sizes from $23.00
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Wave Create

Texture Taffy

A stretchy styling cream that instantly creates a playful, tousled texture for a look that's undone and sexy.


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  • $23.00
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Wave Create

Texture Taffy

A stretchy styling cream that instantly creates a playful, tousled texture for a look that's undone and sexy.

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Multiple sizes from $23.00
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Ouidad PlayCurl Volumizing Shampoo for Boosting Limp Curly Hair

PlayCurl

Volumizing Shampoo

Mild cleanser that boosts the volume of fine, thin curly hair and encourages the curl formation.


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  • $16.00
  • $48.00
  • Quantity
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PlayCurl

Volumizing Shampoo

Mild cleanser that boosts the volume of fine, thin curly hair and encourages the curl formation.

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“PlayCurl shampoo has given my fine, flat curls a lot more volume which I love.” - Leslie

Multiple sizes from $16.00
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Ouidad PlayCurl Volumizing Conditioner for Boosting Limp, Fine Curly Hair

PlayCurl

Volumizing Conditioner

A mild conditioner that boosts fine, thin curls with volumizing polymers.


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  • $18.00
  • $54.00
  • Quantity
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PlayCurl

Volumizing Conditioner

A mild conditioner that boosts fine, thin curls with volumizing polymers.

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“This volumizing conditioner has made a huge difference. No more flat hair for me!” - Kellie

Multiple sizes from $18.00
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Ouidad Climate Control Gel for Taming Unruly Curly Hair

Climate Control

Heat & Humidity Gel

Controls Frizz in All Climates. Works with the humidity so hair stays in place, curls stay defined.


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  • $9.00
  • $23.00
  • $69.00
  • Quantity
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Climate Control

Heat & Humidity Gel

Controls Frizz in All Climates. Works with the humidity so hair stays in place, curls stay defined.

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“An entire day on a humid beach and my hair never frizzed! Simply amazing!” - Genea

Multiple sizes from $9.00
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Ouidad Tress Effects Lightweight Styling Gel Controls Frizz & Flyaways on Curly Hair

Tress Effects

Styling Gel

Versatile styling aid that works with your hair's own inner "memory" to provide a superior, natural-looking hold.


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  • $16.00
  • $48.00
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Tress Effects

Styling Gel

Versatile styling aid that works with your hair's own inner "memory" to provide a superior, natural-looking hold.

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“Great gel, define my curls better than any other gel that I have used, and it is not sticky” - Eunice

Multiple sizes from $16.00
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Ouidad PlayCurl Volumizing Foam for Moisturizing Limp, Flat Curly Hair

PlayCurl

Volumizing Foam

A moisture-rich foam that builds body and boosts the volume of fine, thin curls.


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  • $23.00
  • $69.00
  • Quantity
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PlayCurl

Volumizing Foam

A moisture-rich foam that builds body and boosts the volume of fine, thin curls.

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“It volumizes all my limp curls and gives my curl a uniformed look through out the whole day.” - Nicole

Multiple sizes from $23.00
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Ouidad Styling Mist Spray for Setting Curls and Holding Curly Hair

Styling Mist

Setting & Holding Spray

Dual-purpose formula combines long-lasting hold with the freedom of movement needed for today's styling.


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  • $16.00
  • $48.00
  • Quantity
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Styling Mist

Setting & Holding Spray

Dual-purpose formula combines long-lasting hold with the freedom of movement needed for today's styling.

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“Best hairspray ever! Does not make hair stiff or gummy and holds style for hours!” - Crystal

Multiple sizes from $16.00
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Ouidad Shine Glaze Curl Styling Serum

Shine Glaze

Serum

Reflects light to add luminosity to curly hair and smoothes to control and eliminate frizz.


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  • $21.00
  • $135.00
  • Quantity
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Shine Glaze

Serum

Reflects light to add luminosity to curly hair and smoothes to control and eliminate frizz.

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“Shine Glaze is incredible. No greasy look, just soft shine and the frizz is GONE!” - Coleen

Multiple sizes from $21.00
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Ouidad Duckbill Clips - Lifts curls and wavy hair at roots to add volume

Curl Clips

NONE

3.5" Professional size metal clips with Ouidad imprint are great for positioning and holding curls in place while hair dries. (pkg of 6)


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  • $6.00
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Curl Clips

3.5" Professional size metal clips with Ouidad imprint are great for positioning and holding curls in place while hair dries. (pkg of 6)

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“Helps create volume and assists in setting my curls. My hair is never flat on top which is every curly girls dream.” - Crystal

Multiple sizes from $6.00
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Before and After… Get the Look!

From Flat to Fabulous

Unlock your Ultimate Waves

From Flat to Fabulous

Ouidad’s Wavy Hair Tips

Use lighter styling products such as a mousse, like the PlayCurl Foam, to help give curls volume without weighing them down

To enhance waves once they are dry, rub a little shine serum into the palm of your hands and smooth over your hair gently. This will add a sheen and tame any stray fly-aways.

Ouidad’s Wavy Hair Tips

Use duckbill clips on the crown of your head to lift top curls. To properly position curls, open clip no more than a half-inch to inch wide. Gently slide clip along scalp and keep it as close to root as possible. Position clips to lift the hair evenly across the crown, working from front to back. Allow hair to dry and then remove.

Let hair air dry or use a hair dryer on low heat with a diffuser

Previous Tips Next Tips

Add VolumeCreating Lift for Your Curls

Ouidad Demonstrates How to Create Fullness on Top of the Head Where Curls Flatten Out


Watch more videos here
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