Not your curl type?
Soft, less defined waves approx 2” wide. Hair becomes curlier with length.
If your curl pattern is on the looser end of the spectrum, your specific challenges may center around creating body and volume without weighing hair down.
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Ouidad products are formulated to moisturize and build body in your wavy locks. Waves will perform with boost and play, instead of being limp and dull.
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Take a look at some of our clients before they discovered the secret to beautiful, touchable curls and their gorgeous after results.
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Ouidad shares her expertise with a variety of tips and techniques to maximize your hair’s performance and to capture the ultimate waves.
Learn moreFor Waves that Wow
Ideal reviver for your curls. Preserves moisture to prevent frizz and re-springs curly hair by locking in hydration.
Ideal reviver for your curls. Preserves moisture to prevent frizz and re-springs curly hair by locking in hydration.
Learn more ›“It refreshes my hair, controls frizz and pumps up my curls!” - Dana
Sulfate-free cleanser designed to provide long lasting protection from frizz and flyaways.
Sulfate-free cleanser designed to provide long lasting protection from frizz and flyaways.
Learn more ›“The shampoo was rich and thick and felt moisturizing, but my hair still felt clean after I used it!” - Tricia
Defies even the highest humidity, simultaneously detangling and defrizzing curls while promoting softness and shine.
Defies even the highest humidity, simultaneously detangling and defrizzing curls while promoting softness and shine.
Learn more ›“The Climate Control Conditioner made my hair feel like silk -soft and manageable- very easy to comb through and detangle.” - Rebecca
The perfect finishing touch to stop flyaways before they start.
The perfect finishing touch to stop flyaways before they start.
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The newest styling technology created to enhance and define your most beautiful waves & curls.
The newest styling technology created to enhance and define your most beautiful waves & curls.
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Whipped Curls is a thick daily conditioner that envelopes curls in deeply hydrating nutrients to elevate the moisture factor within the hair cuticle.
Whipped Curls is a thick daily conditioner that envelopes curls in deeply hydrating nutrients to elevate the moisture factor within the hair cuticle.
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A lightweight gel formula that defines, accentuates and holds your natural curl pattern without crunch or stickiness.
A lightweight gel formula that defines, accentuates and holds your natural curl pattern without crunch or stickiness.
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A Sea Spray that gives hair that windswept, sexy and tousled look you love after a day at the beach.
A Sea Spray that gives hair that windswept, sexy and tousled look you love after a day at the beach.
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A stretchy styling cream that instantly creates a playful, tousled texture for a look that's undone and sexy.
A stretchy styling cream that instantly creates a playful, tousled texture for a look that's undone and sexy.
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Mild cleanser that boosts the volume of fine, thin curly hair and encourages the curl formation.
Mild cleanser that boosts the volume of fine, thin curly hair and encourages the curl formation.
Learn more ›“PlayCurl shampoo has given my fine, flat curls a lot more volume which I love.” - Leslie
A mild conditioner that boosts fine, thin curls with volumizing polymers.
A mild conditioner that boosts fine, thin curls with volumizing polymers.
Learn more ›“This volumizing conditioner has made a huge difference. No more flat hair for me!” - Kellie
Controls Frizz in All Climates. Works with the humidity so hair stays in place, curls stay defined.
Controls Frizz in All Climates. Works with the humidity so hair stays in place, curls stay defined.
Learn more ›“An entire day on a humid beach and my hair never frizzed! Simply amazing!” - Genea
Versatile styling aid that works with your hair's own inner "memory" to provide a superior, natural-looking hold.
Versatile styling aid that works with your hair's own inner "memory" to provide a superior, natural-looking hold.
Learn more ›“Great gel, define my curls better than any other gel that I have used, and it is not sticky” - Eunice
A moisture-rich foam that builds body and boosts the volume of fine, thin curls.
A moisture-rich foam that builds body and boosts the volume of fine, thin curls.
Learn more ›“It volumizes all my limp curls and gives my curl a uniformed look through out the whole day.” - Nicole
Dual-purpose formula combines long-lasting hold with the freedom of movement needed for today's styling.
Dual-purpose formula combines long-lasting hold with the freedom of movement needed for today's styling.
Learn more ›“Best hairspray ever! Does not make hair stiff or gummy and holds style for hours!” - Crystal
Reflects light to add luminosity to curly hair and smoothes to control and eliminate frizz.
Reflects light to add luminosity to curly hair and smoothes to control and eliminate frizz.
Learn more ›“Shine Glaze is incredible. No greasy look, just soft shine and the frizz is GONE!” - Coleen
3.5" Professional size metal clips with Ouidad imprint are great for positioning and holding curls in place while hair dries. (pkg of 6)
3.5" Professional size metal clips with Ouidad imprint are great for positioning and holding curls in place while hair dries. (pkg of 6)
Learn more ›“Helps create volume and assists in setting my curls. My hair is never flat on top which is every curly girls dream.” - Crystal
From Flat to Fabulous
Step 1Spray Botanical Boost evenly on flat waves to refresh and revive your curls
Step 2Apply a few pumps of PlayCurl Volumizing Foam to 3-4 sections of hair
Step 3Rake fingers through hair, holding each section at the end, then shake to set your curl pattern
Step 4Rub 2 to 3 drops of Shine Glaze in palms, apply to damp or dry hair and comb through for a gorgeous sheen
Step 1Wash hair with Clear & Gentle Essential Daily Shampoo
Step 2Apply Balancing Rinse Essential Daily Conditioner in sections and allow hair to absorb proteins and moisture for 3 minutes
Step 3Rinse out, or leave a small amount of Conditioner at ends of hair for added conditioning
Step 4Apply nickel size amount of Tress Effects Styling Gel to 3-4 sections of hair
Step 5Rake fingers through hair; holding each section at the end, then shake to set your curl pattern. Allow to air dry.
Step 1Wash hair with PlayCurl Volumizing Shampoo
Step 2Apply PlayCurl Volumizing Conditioner in sections and allow hair to absorb proteins and moisture for 3 minutes
Step 3Apply dollop of PlayCurl Foam to 3-4 sections of hair
Step 4Rake fingers through hair; holding each section at the end, then shake to set your curl pattern.
Step 5Use a diffuser or allow to air dry, dabbing excess water from hair with a towel.
Step 1Spray Sun Shield on wet or dry hair and work through with fingers or a wide-tooth comb.
Step 2Apply nickel size amount of Climate Control Heat & Humidity Gel to 3-4 sections of hair
Step 3Rake fingers through hair; holding each section at the end, then shake to set your curl pattern
Step 4After hair dries, apply a dollop of Clear Control Pomade to palms and rub them together
Step 5Hold your hair with one hand while pulling it back in a pony tail effect with the other. Run your hands to the end of the pony tail to define and open your curls.
From Flat to Fabulous
Ouidad’s Wavy Hair Tips
Use lighter styling products such as a mousse, like the PlayCurl Foam, to help give curls volume without weighing them down
To enhance waves once they are dry, rub a little shine serum into the palm of your hands and smooth over your hair gently. This will add a sheen and tame any stray fly-aways.
Ouidad’s Wavy Hair Tips
Use duckbill clips on the crown of your head to lift top curls. To properly position curls, open clip no more than a half-inch to inch wide. Gently slide clip along scalp and keep it as close to root as possible. Position clips to lift the hair evenly across the crown, working from front to back. Allow hair to dry and then remove.
Let hair air dry or use a hair dryer on low heat with a diffuser
Add VolumeCreating Lift for Your Curls
Ouidad Demonstrates How to Create Fullness on Top of the Head Where Curls Flatten Out