Not your curl type?
Tiny ringlets of mostly "Z" shaped hair when stretched. The “Z” pattern can cause it to shrink up to 75% of the actual hair length
Kinky hair is not coarse, but soft and very fine- there's just a lot of it. It is also more fragile and thus more vulnerable to damage.
Deeply conditioning and treating kinky hair tenderly is vital to vibrant and healthy curls.
Scroll down for more!
Formulated to gently cleanse, moisturize and define fragile kinky curls, each product nourishes from the inside out for a lifetime of healthy, lustrous hair.
Shop now
Take a look at some of our clients before they discovered the secret to beautiful, touchable curls and their gorgeous after results.
Learn more
Ouidad shares her expertise with a variety of tips and techniques to maximize your hair’s performance and to capture the ultimate curls.
Learn moreFor Glorious Kinky Curls
Sulfate-free cleanser designed to provide long lasting protection from frizz and flyaways.
Sulfate-free cleanser designed to provide long lasting protection from frizz and flyaways.
Learn more ›“The shampoo was rich and thick and felt moisturizing, but my hair still felt clean after I used it!” - Tricia
Defies even the highest humidity, simultaneously detangling and defrizzing curls while promoting softness and shine.
Defies even the highest humidity, simultaneously detangling and defrizzing curls while promoting softness and shine.
Learn more ›“The Climate Control Conditioner made my hair feel like silk -soft and manageable- very easy to comb through and detangle.” - Rebecca
The perfect finishing touch to stop flyaways before they start.
The perfect finishing touch to stop flyaways before they start.
Learn more ›
A unique styling cream specifically designed for tighter curls.
A unique styling cream specifically designed for tighter curls.
Learn more ›
Whipped Curls is a thick daily conditioner that envelopes curls in deeply hydrating nutrients to elevate the moisture factor within the hair cuticle.
Whipped Curls is a thick daily conditioner that envelopes curls in deeply hydrating nutrients to elevate the moisture factor within the hair cuticle.
Learn more ›
Ultra Nourishing Cleansing Oil is a foaming, water-activated oil-based cleanser that gently removes dirt and build-up while restoring essential moisture.
Ultra Nourishing Cleansing Oil is a foaming, water-activated oil-based cleanser that gently removes dirt and build-up while restoring essential moisture.
Learn more ›
Melt-down Extreme Repair Mask instantly recreates hair's depleted lipid barrier, restoring the protective layer to promote health and prevent future damage.
Melt-down Extreme Repair Mask instantly recreates hair's depleted lipid barrier, restoring the protective layer to promote health and prevent future damage.
Learn more ›
Curl Defining Styling Souffle is a cream styler that transforms dehydrated & damaged curls into elongated, healthy, head-turning spirals.
Curl Defining Styling Souffle is a cream styler that transforms dehydrated & damaged curls into elongated, healthy, head-turning spirals.
Learn more ›
Curl Co-Wash is a rich, low-lathering, sulfate-free cleansing conditioner that leaves hair moisturized, soft & frizz-free while gently clearing hair of buildup.
Curl Co-Wash is a rich, low-lathering, sulfate-free cleansing conditioner that leaves hair moisturized, soft & frizz-free while gently clearing hair of buildup.
Learn more ›
Creates a luxurious lather that pampers and nourishes dry, thirsty curly hair.
Creates a luxurious lather that pampers and nourishes dry, thirsty curly hair.
Learn more ›“My hair looks amazing! Soft, shiny and moisturized...and the curls are bouncy. I am so happy I found this line.” - Christy
Seals in lightweight moisture with conditioners.
Learn more ›“Makes may hair soft, shiny and encourages the curl. No worries about product build-up either” - Susan
Effectively penetrates hair to bond with the cuticle, leaving hair revived and restructured for enhanced performance.
Effectively penetrates hair to bond with the cuticle, leaving hair revived and restructured for enhanced performance.
Learn more ›“After using this treatment just a few times, my hair was majorly revitalized.” - Talia
A protein-enriched, extra-moisturizing treatment for dry, thirsty curly hair.
A protein-enriched, extra-moisturizing treatment for dry, thirsty curly hair.
Learn more ›“Best conditioner I have ever used. My hair is healthy, soft, and easy to manage” - Sylvia
Controls Frizz in All Climates. Works with the humidity so hair stays in place, curls stay defined.
Controls Frizz in All Climates. Works with the humidity so hair stays in place, curls stay defined.
Learn more ›“An entire day on a humid beach and my hair never frizzed! Simply amazing!” - Genea
Hydrating and styling aid in one! Light-hold gel penetrates the hair shaft to plump and hydrate curls.
Hydrating and styling aid in one! Light-hold gel penetrates the hair shaft to plump and hydrate curls.
Learn more ›“Wow, I have beautiful, soft, and defined curls. This product is a miracle!” - Kondwani
Water soluble hair aid to smooth and hold curls for beautiful definition.
Water soluble hair aid to smooth and hold curls for beautiful definition.
Learn more ›“This pomade does the trick plus some! Great curl and shine with NO frizz!” - Felecia
Dual-purpose formula combines long-lasting hold with the freedom of movement needed for today's styling.
Dual-purpose formula combines long-lasting hold with the freedom of movement needed for today's styling.
Learn more ›“Best hairspray ever! Does not make hair stiff or gummy and holds style for hours!” - Crystal
Reflects light to add luminosity to curly hair and smoothes to control and eliminate frizz.
Reflects light to add luminosity to curly hair and smoothes to control and eliminate frizz.
Learn more ›“Shine Glaze is incredible. No greasy look, just soft shine and the frizz is GONE!” - Coleen
Next generation detangling tool designed to slide through your curls without the ripping or tugging.
Next generation detangling tool designed to slide through your curls without the ripping or tugging.
Learn more ›“Helped me get rid of the knots I had before, it also goes through my hair without messing up my curls or causing frizz.” - Veronica
From Chaotic to Cool
Step 1Wash hair with Curl Quencher Shampoo
Step 2Apply Curl Quencher Conditioner in sections, leave on for 3 minutes allowing hair to absorb proteins and moisture
Step 3Leave a small amount of Conditioner at ends of hair for added conditioning
Step 4Apply dollop of Curl Quencher Moisturizing Gel to 3-4 sections of hair
Step 5Rake fingers through hair; holding each section at the end, then shake to set your curl pattern. Let hair air dry.
Create your ultimate Curls
Ouidad’s Kinky Curly Hair Tips
Prior to styling, apply a leave in conditioner and comb through with a wide tooth comb or fingers to create a moisture foundation.
Pairing a leave-in conditioner and anti-frizz styling gel together is a good combo to tame tighter curls and smooth flyaways.
Detangle with a conditioner in your hair and use a wide tooth comb or the Double Detangler
Ouidad’s Kinky Curly Hair Tips
Kinky hair needs extra moisture because it is delicate. A monthly deep treatment regimen is essential to maintain the hair’s health and shine.
Let hair air dry or use a hair dryer on low heat with a diffuser
Ouidad’s Kinky Curly Hair Tips
Do not use a brush or comb on your dry curls which will cause the hair to expand and contribute to frizz
To enhance kinky curls once they are dry, rub a little pomade into the palm of your hands and smooth over your hair gently. This will add a shine and tame any stray fly-aways.
Kinky Hair StylingThe Two Strand Twist
Watch Ouidad stylist Ayanna demonstrate a versatile styling option