The CEW Product Demonstration, held this year in the massive Metropolitan Pavilion, allowed for Ouidad to showcase her newest Sun Shield product to some of the most influential women in the beauty industry, alongside many other well known hair care brands.

But even with an excessive amount of brands to compete with, Ouidad still stood out. Women of all hair types knew the Ouidad brand, and commented on how wonderful the salon was, or how fantastic the brand was, either for themselves or a curly-q’d friend.

Curly girls flocked to the Ouidad booth to ask questions about the new Sun Shield, thoroughly interested in protecting their color in the sun, while also being gentle to their delicate curls. Straight haired mavens also stopped by, raving about this friend or that relative who can’t live without the product.

Many excited voters mentioned that they had already voted and chosen Sun Shield for our category!