Magazine Reviews

Good Housekeeping

December 2011

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Good Housekeeping

December 2011

Seasonal Strand Savers Skip a Shampoo-Or Sulfates Detergents can contribute to dryness, especially if you have fine hair. Shampooing less often is really the best option in witner-or, use a shampoo without sulfates, says Boton. Try Ouidad Climate Control Defrizzing Shampoo ($18, Sephora).

Modern Salon

December 2011

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Modern Salon

December 2011

6 Common Curl Mistakes Mistake #2: Setting Unrealistic Expectations When Ouidad, "Queen of Curl", first started cutting curly hair, she acknowledges that her idealism took over. "I wanted to change the world with the haircut I gave them. I wanted to fix it all and change it all." says Ouidad, who is a stylist, salon owner, author, curl educator and manufacturer. "What I learned is to really look at the curl patterns, and learn exactly how much curls shrink, and how they fit within each other when you cut..." So, before conjuring an image of what you think you're going to do wtih the client, Ouidad encourages up and coming stylists to examine the different hair textures-really study them and understand them-first. Mistake 4: Not Communicating Well Curl experts say your words matter-a lot-when working with curly clients. "If you say, 'I know exactly what I need to do,' it just blows up in your face..." Ouidad says. You really want to make sure curly client know you're not going to give them ledges, a pyramid or some other shape they dread. Do the Wave! Create ringlets, waves, curls, or calm the frizz. Volumizing Foam: Moisture-rich foaming liquid boosts fine, thin hair and helps form curls for increased volume. From Ouidad. Ouidad.com

American Salon

November 2011

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American Salon

November 2011

Curl Community Ouidad, the "Queen of Curls," has gone high-tech with a new interactive website ouidad.com, which offers expert advice, tips and education on curl maintenance. The improved and more personalized website highlights customized Ouidad product regimens, tips, resources and services designed to assist professionals in finding Ouidad products and techniques that work best for each client's specific curl type. The site also features streamlined visual education tools, a Curl Profiler diagnostic tool, customer reviews, videos and locations of . "The how-to videos really show stylist how they can care for curls from the shampoo all the way to styling the hair," Ouidad says. "They include demonstrations on how to shampoo and add volume to curl hair, Ouidad's signature Rake & Shake styling technique, two-strand twist styling and straight to curly makeovers." An additional feature, the Expert Tips section, serves as an education tool for hair professionals, focusing on how to style and maintain different curl patterns. Ouidad also plans to add a curly look gallery, which will create a new visual system for stylists to consult with their clients about different styles. Clients can read about salons and individual stylists' bios on the website, and a Featured Stylists section highlights a Ouidad salon professional each month to share information about their best tips and hair trends.

American Salon

November 2011

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American Salon

November 2011

Making Waves: Undulating curls highlighted feminine beauty at these fall 2011 fashion shows. Rebecca Minkoff Curl expert Ouidad created natural-looking waves at Rebecca Minkoff's Manhattan show to complement the urban gypsy-themed clothing. Key Products: Ouidad Climate Control Heat & Humidity Gel, Playcurl Volumizing Foam Imitation by Tara Subkoff The elegant waves created for Tara Subkoff's Imitation show in Manhattan were inspired by the iconic hairstyles of Marilyn Monroe and Jane Russell. Key Products: Ouidad Climate Control Heat & Humidity Gel, PlayCurl Volumizing Foam, Tress Effects Styling Gel

Ebony

November 2011

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Ebony

November 2011

Maintenance Now that you've cleaned up your act, be consistent. Mark your calendar for a bimonthly deep-conditioning treatment and a trim every eight to 12 weeks. Deep Treat with Heat wear a plastic shower cap over your hair lathered with conditioner and sit under a dryer for 10 to 15 minutes to force-feed your locks with the nutrients they need. Try Ouidad 12 Minute Deep Treatment Intensive Repair ($25; ouidad.com) #Ouidad is changing my hair on #badhairdays into a new glorious mane!!" says Tanika Ray after a visit with head stylist Morgan Willhite at the Ouidad Salon in L.A.

Essence

November 2011

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Essence

November 2011

Hair Type: Wavy Styling It Because wavy hair tends to lie flat and close to the scalp, achieving fullness and volume is no easy task. To avoid a limp and lifeless hairdo, turn to volumizing mousses and root lifters to elevate strands. Or for a quick fix, clip in a textured hairpiece to give the hair some lift. For Wavy Hair Ouidad PlayCurl Volumizing Foam (8.5 oz, $22, ouidad.com).

Essence Hot Hair

November 2011

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Essence Hot Hair

November 2011

The Right Curl Mix: How to Find the Best Potion to Moisturize and Max Your Natural Hair strands are a lot like fingerprints-no two are alike. In fact, "One individual can have three (or four!) different textures co-mingling on her scalp," says Melissa Pratt, a curl and color specialist at Ouidad salon in New York City. Not sure which ones are growing from your head? Read on to learn how to ID your curls, coils or waves. Take a cue from our models who show off their at-home mixology skills to boost shine and enhance curl definition. The rule here: know thy hair! Medium Coils: How to ID You have loose, Z-shaped, springy coils that sit closer to the scalp. The hair is densely-packed and has fewer cuticle layers, so it is naturally more fragile and dry. "You'll need more curl quenchers, rather than products with hold," says Pratt. Use hydrating conditioners, oils that will easily penetrate, and a clarifying shampoo to cleanse any waxy product buildup. The Grooming: Our experts teach us about tools that work for all hair textures. Double Detangler Comb- Best For: Unraveling tight kinky coils and curls after shampooing. Our Pick: Ouidad Double Detangler ($24, ouidad.com) The Road to Natural: Logan spent hundreds of dollars on products. Some worked, many did not. After months of hits and misses, she created her own cocktail. "I don't use a single line of products for all my haircare needs. I use a variety...a gel from Ouidad," she states.

InStyle

November 2011

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InStyle

November 2011

Hair 911: What's a fast fix for... Droopy Curls To give curls back their natural pulse, mist hair with a conditioning spray, "then put your finger at the base of your curl, wrap the hair around it, and give it a quick blast with a blow-dryer," says stylist Ouidad. Ouidad Botanical Boost refresher spray, $16; sephora.com.

Popstar

November 2011

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Popstar

November 2011

Haircare Trend Alert! Side Braids! We're obsessed with this look on Miranda! Get shiny, nourished hair with PlayCurl Volumizing Shampoo and Conditioner by Ouidad!

Elite

October 2011

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Elite

October 2011

Thick, thin, curly, straight, flat, frizzy and fine, these are all words women use to describe their hair. Did you know that you have the power to control your hair? I know this may sound like a dream to some, but the truth is we all set the standards for our hair and they begin with the most basic of care-shampoo and conditioner. Most women struggle with bad hair days more than good ones, but once you understand what type of care your hair needs you have the power to create the voluminous and shiny hair you have always dreamed of. Ouidad Essential Daily Shampoo, Conditioner, and 12 Minute Deep Treatment Intensive Repair $13-25.

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